About Timberland
Timberland LLC is an American manufacturer and retailer of outdoor footwear, apparel, and accessories, including watches, eyewear, and leather goods. Founded in 1952 by Nathan Swartz, the company is primarily known for its durable and iconic “Yellow Boot,” which, despite its rugged “New Englander” image, has become a significant staple in streetwear and hip-hop fashion globally. Timberland is a subsidiary of VF Corporation and is recognized for its commitment to sustainability, including product take-back and tree-planting programs.
Timberland Affiliate Program Overview
The Timberland affiliate program allows website owners and content creators to earn commissions by driving sales to the Timberland online store. The brand partners with various affiliate networks globally, offering a way for affiliates to promote their range of iconic footwear, apparel, and accessories to their audience.
| Characteristic | Details |
| Industry | Fashion, Footwear, Outdoor Apparel, and Accessories |
| Product Type | Physical Goods (Boots, Shoes, Clothing, Accessories) |
| Affiliate Program Type | Cost Per Sale (CPS) |
Timberland Affiliate Program Offers
Timberland provides its affiliates with necessary resources and clear guidelines for promotion. The specific details, such as cookie duration and accepted traffic sources, can vary slightly depending on the affiliate network and the geographic region (e.g., Timberland AU, Timberland UK).
| Offer Detail | Information |
| Promotional Materials | Banners, vibrant imagery, text links, product data feeds, and sometimes custom marketing collaborations. |
| Affiliate Cookie Duration | Varies by program/region: typically ranges from 1 day to 30 days (some regional programs offer 7 days or 30 days). |
| Accepted Traffic Source | Generally accepts most promotional methods. PPC (Pay-Per-Click) is often excluded unless explicitly authorized. |
| Accepted Countries | Varies by the network/program (e.g., programs exist for the US, UK, Australia, and various other regions). |
| Explicit Content | Not explicitly detailed, but usually prohibited as with most major brand affiliate programs. |
| Religious or Political Content | Not explicitly detailed, but generally prohibited as with most major brand affiliate programs. |
Timberland Affiliate Commissions & Payments
The commission structure for Timberland is generally based on a percentage of the sales value. The average order value (AOV) can be high given the price point of their footwear. Payment processing depends on the specific affiliate network the program is run through.
| Payment Detail | Information |
| MLM | No (It is a standard affiliate marketing program, not Multi-Level Marketing). |
| Commission Rate | Varies by region and item type. Commonly ranges from 1.6% to 10% per sale. Higher rates may apply for full-priced items (e.g., 5%), while sale/coupon items might be lower (e.g., 3%). |
| Commission Structure | Percentage of sales (CPS – Cost Per Sale). |
| Payout Frequency | Determined by the managing affiliate network (e.g., monthly, or as per the network’s schedule). |
| Payout Methods | Determined by the managing affiliate network (e.g., direct deposit, Payoneer, wire transfer). |
| Minimum Payout | Determined by the managing affiliate network (e.g., $20 to $100, depending on the network). |
Suitable Affiliates for Timberland Affiliate
The Timberland brand appeals to a diverse audience, from rugged outdoorsmen and construction workers to fashion enthusiasts and hip-hop/streetwear fans. Therefore, the program is suitable for affiliates whose content aligns with one or more of these themes:
- Bloggers: Fashion, streetwear, lifestyle, outdoor, hiking, workwear, and shoe review blogs.
- TikTokers/YouTubers/Video editors/Livestreamers: Creators specializing in street fashion hauls, boot reviews and durability tests, outfit inspiration, or outdoor gear comparisons.
- KOL/KOC/Influencers: Individuals with an engaged audience in the areas of lifestyle, fashion (especially urban/streetwear), and travel/adventure, capable of showcasing the product’s style or ruggedness.
- Other Digital Marketers: Those who can effectively drive qualified traffic interested in high-quality, durable footwear and apparel.
Timberland Affiliate Software
Timberland, being a large global brand owned by VF Corporation, typically manages its affiliate program through major, established third-party affiliate networks rather than exclusively using proprietary or in-house software.
Examples of networks Timberland has been known to partner with for different regional programs include:
- Commission Factory (for Australia/NZ)
- Awin/ShareASale
- FlexOffers
- Admitad
This approach provides affiliates with reliable tracking, reporting, and payment through a platform they are likely already familiar with.
3 Alternatives for Timberland Affiliate Program
If you are an affiliate interested in the footwear or outdoor apparel space, several strong alternatives offer similar products and programs. Here are three alternatives commonly found on major affiliate networks:
- Dr. Martens: An iconic British footwear brand known for its durable, stylish boots and counter-culture appeal.
- KEEN Footwear: A brand focused on outdoor, hiking, and casual footwear known for its comfortable and protective designs.
- The North Face (also owned by VF Corp): A major retailer focusing on outdoor recreation products, including outerwear, fleece, and hiking gear, appealing to the outdoor/adventure segment.
Here is a comparison table for the Timberland program against these three alternatives. Note: Specific figures can vary widely based on network, geo-location, and current promotions.
| Comparison Factor | Timberland (Estimate) | Dr. Martens (Estimate) | KEEN Footwear (Estimate) | The North Face (Estimate) |
| Average Bill (AOV) | High (Footwear is expensive) | High (Boots are expensive) | Medium to High | High (Outerwear is expensive) |
| Entry Fees | None (Free to join the network/program) | None (Free to join the network/program) | None (Free to join the network/program) | None (Free to join the network/program) |
| Withdrawal Threshold | Varies by Network (e.g., $20 – $100) | Varies by Network (e.g., $20 – $100) | Varies by Network (e.g., $20 – $100) | Varies by Network (e.g., $20 – $100) |
| Payment Frequency | Varies by Network (e.g., Monthly/Bi-weekly) | Varies by Network (e.g., Monthly/Bi-weekly) | Varies by Network (e.g., Monthly/Bi-weekly) | Varies by Network (e.g., Monthly/Bi-weekly) |
| Commission | 1.6% – 10% (Varies by item/region) | 4% – 8% (Varies by network/region) | 7% – 10% (Varies by network/region) | 5% – 8% (Varies by network/region) |
| Conversion | Good (Strong brand recognition) | Good (Iconic, loyal customer base) | Good (High quality, functional appeal) | Very Good (Global recognition, diverse range) |
| Marketing Materials | Banners, data feeds, text links | Banners, data feeds, text links | Banners, data feeds, text links | Banners, data feeds, text links, deep links |