About YETI

YETI Holdings, Inc. is an American brand that specializes in premium outdoor recreation products. Headquartered in Austin, Texas, YETI was founded in 2006 by brothers Roy and Ryan Seiders, who were frustrated with the low quality and durability of coolers available for their hunting and fishing adventures.

The company is widely recognized for its high-end, durable products, which are often considered a status symbol in the United States. While initially known for its nearly indestructible, rotomolded Tundra hard coolers that boast superior ice retention, YETI has expanded its product line significantly. Today, their core product range includes:

  • Coolers: Hard and soft-sided coolers (Tundra, Hopper, Roadie).
  • Drinkware: Vacuum-insulated stainless-steel cups, tumblers, and bottles (Rambler series).
  • Gear: Bags, dry bags, cargo boxes, blankets, and chairs.
  • Apparel: Branded clothing and accessories.

YETI’s products are designed for serious outdoorsmen, adventurers, and anyone seeking durable, high-performance gear that can withstand extreme conditions. The brand’s commitment to durability, reliability, and innovation has fostered a strong, loyal customer base.

YETI Affiliate Program Overview

The YETI Affiliate Program is a way for content creators, influencers, and website owners to earn a commission by promoting YETI’s premium line of outdoor products. The program is an excellent opportunity for affiliates who focus on the outdoor, adventure, or sporting goods niches to partner with a globally recognized, high-value brand. The high average order value of YETI’s products, despite a relatively modest commission rate, can lead to good earnings.

Category Detail
Industry Outdoor Recreation, Sporting Goods, Premium Consumer Products
Product Type Coolers, Insulated Drinkware, Gear, Bags, Apparel
Affiliate Program Type Cost Per Sale (CPS) / Revenue Share

YETI Affiliate Program Offers

The program provides affiliates with necessary tools and a standard cookie duration to ensure sales are tracked and rewarded. The tracking is managed by a third-party affiliate network, providing reliable and transparent performance reporting.

Factor Detail
Promotional Materials Banners, text links, videos, and product datafeed
Affiliate Cookie Duration 30 Days (Generous window for consumers to make a high-value purchase)
Accepted Traffic Source Websites, blogs, social media, email newsletters (Subject to review/approval)
Accepted Countries Primarily focused on the United States market, with separate programs potentially available for other regions (e.g., Canada)
Explicit Content Not accepted (Standard restriction for most major brand programs)
Religious or Political Content Not accepted (Standard restriction to protect brand image)

YETI Affiliate Commissions & Payments

YETI offers a competitive commission for its premium products, leveraging the brand’s high average order value. Payments are handled through the affiliate network platform that manages the program.

Factor Detail
MLM No (This is a standard affiliate marketing program, not a Multi-Level Marketing scheme)
Commission Rate 4% to 5% per sale (Varies by source/network, generally competitive within the premium outdoor gear space)
Commission Structure Percentage of the sale value (Per Sale)
Payout Frequency Typically Monthly (Standard for most affiliate networks)
Payout Methods Varies by affiliate network (e.g., Direct Deposit, PayPal, Check)
Minimum Payout $50 (Standard threshold on the Impact affiliate network)

Suitable Affiliates for YETI Affiliate

The YETI Affiliate Program is best suited for individuals and businesses whose audience aligns with the brand’s core demographic: outdoor enthusiasts, adventurers, travelers, and consumers who value premium, durable gear.

  • Bloggers: Highly Suitable. Especially those in the camping, hiking, fishing, hunting, boating, or general travel/outdoor gear review niches.
  • TikTokers: Suitable. Can effectively showcase product durability, unique features, and lifestyle applications in short, engaging video formats.
  • KOC (Key Opinion Consumers): Suitable. Their authentic, personal use and honest reviews resonate well, especially with high-ticket, performance-based items like YETI’s.
  • KOL (Key Opinion Leaders)/Influencers: Highly Suitable. Those with a significant following in the outdoor, adventure, survival, or even van-life communities are a perfect fit.
  • YouTubers: Highly Suitable. Long-form videos allow for in-depth reviews, “ice challenge” tests, gear packing guides, and showcasing the products in action on trips.
  • Video editors: Not directly suitable for earning commissions, but their skills are essential for the above content creators to produce high-quality, high-converting promotional videos.
  • Livestreamers: Suitable. Can host real-time Q&A sessions, unboxings, or use YETI gear during live outdoor streams.

YETI Affiliate Software

YETI utilizes a third-party affiliate management software to run its program, providing reliable tracking and payment processing.

The YETI Affiliate Program is commonly managed through the Impact affiliate network. Using a dedicated platform like Impact allows YETI to offer affiliates a robust dashboard for tracking performance, accessing creative assets, and ensuring timely payouts.

3 Alternatives for YETI Affiliate Program

YETI’s competitors often target similar audiences with a range of coolers and outdoor gear. Here are three popular alternatives: Hydro Flask, RTIC Outdoors, and Igloo Coolers.

  • Hydro Flask: Specializes primarily in insulated drinkware (bottles and tumblers) and soft goods, often targeting a more minimalist, fitness, and everyday-carry audience.
  • RTIC Outdoors: Known for offering products (coolers, drinkware) that are highly comparable to YETI’s in performance and durability but often at a significantly lower price point, appealing to budget-conscious outdoor enthusiasts.
  • Igloo Coolers: A legacy brand with a much wider, more accessible product range, focusing on the mass market and casual user, with both low-cost options and new premium lines.
Comparison Factor YETI Hydro Flask RTIC Outdoors Igloo Coolers
Average Bill High (Premium pricing on all products, especially coolers) Medium (Drinkware is the focus) Medium (Competitive, lower pricing than YETI) Low to Medium (Wide range of price points)
Entry Fees None (Standard for affiliate programs) None None None
Withdrawal Threshold ~$50 (Varies by network) ~$50 (Varies by network) ~$10 – $50 (Varies by network) ~$25 – $50 (Varies by network)
Payment Frequency Monthly Monthly Monthly Monthly
Commission 4% – 5% 8% – 10% (Higher percentage, but lower average order value) 5% – 8% ~5% – 10% (Varies)
Conversion High (Strong, trusted brand with loyal customers) High (High brand recognition and lower entry price point) High (Strong appeal due to lower price/high performance) Moderate (Mass-market appeal but less “premium” draw)
Marketing Materials Banners, Text Links, Datafeed, Videos Banners, Text Links, Product Images Banners, Text Links Banners, Text Links, Product Feed