Regarding social media, we’ve heard a lot about Facebook, Twitter, and Instagram. In recent years, the explosion of TikTok has transformed the way people perceive information every day.
But do you know that in 2021, at the peak of the pandemic, a new launch has surged to the forefront?
We’re talking about Clubhouse, an audio-based social networking app that has captivated users worldwide (who need a little break from their screen time).
The rapid rise of Clubhouse has opened up a golden gate for affiliate marketing. Its format fosters a more intimate environment, making it ideal for marketers to connect with potential customers more personally.
If you consider tapping into affiliate marketing on Clubhouse, you’ve come to the right spot.
This article will share everything you need to know before making a decision, from the market potential to tips for a smooth start to pros and cons evaluation.
Well, let’s get to it!
Affiliate Marketing on Clubhouse: Score Great Profit With These Try&true Tips
Usually, we perform affiliate marketing by including links in our articles, social posts, or video descriptions.
What about Clubhouse? How can we engage everyone in our business?
Fortunately, we’ve gathered some valuable tips that can help you leverage the audio-centric nature of this platform to promote products or services and earn commissions. Follow us!
Let’s have a glance at them first:
- Utilize Clickable Link in Bio
- Establish Strong Personal Branding
- Create a Shareable List/Grid of Affiliate Products
- Involve In Live Discussion & Networking
- Build & Nurture Your Own Circle
- Partner up With Other Figures
- Monitor Growth & Adjust Accordingly
Now, go into detail!
Utilize Clickable Link in Bio
Users visiting your Clubhouse’s profile will first see your bio. This part plays a crucial role in introducing yourself to new people and letting them know what you are interested in.
Clubhouse allows users to add clickable links to Instagram and Twitter in this section.
Begin by crafting a Clubhouse profile that reflects your expertise and strategically incorporates your profile links.
Meanwhile, ensure that your posts on these platforms are relevant to your expertise so that users can visit to see additional content, products, or services.
So, clickable links are effective and convenient to direct users to your affiliate offers.
However, as previously said, it’s limited to specific platforms. If you still want to include other media profiles or your website, copy and paste the URL into your Clubhouse bio. Then, your followers can paste it into their browser to start exploring.
Well, this is not as convenient as having a clickable link, but it’s a viable option if you need to share a link, not to Instagram or Twitter.
Establish Strong Personal Branding
Building a strong personal brand on Clubhouse is crucial as it helps you connect with your audience on a deeper level. As a result, they are more likely to engage with your content and affiliate promotions.
Personal branding also helps you stand out from other users in a crowded space. It can significantly impact your effectiveness and long-term success on the platform.
The question is, how to nail it?
Before diving into Clubhouse, clearly define your niche and areas of expertise. What specific topics or industries are you passionate about and knowledgeable in?
By becoming a trusted voice in a specific field, you can attract a loyal following and build credibility.
Your Clubhouse profile is your first impression, so make it count.
Craft a concise and engaging bio that highlights your expertise and interests. Hint: Use keywords related to your niche to make your profile easily discoverable.
Also, include relevant links as mentioned in the previous part. And don’t forget to use a clear and professional profile picture for an elevated look.
Create Shareable List/Grid of Affiliate Products
Now, let’s make a list of affiliate products to share with your passionate audience during discussions.
What does it mean?
When you’re chatting with others and find a way to talk about products they might be interested in, tell them to connect with you via your social profile (Instagram Direct, for instance). Here, you can share a list to let them explore more details at their own pace.
You might wonder why we don’t just post the list’s URL in your bio for everyone to see. That’s too obvious. It’s not what Clubhouse is about. And it might make you lose credibility right at the time others see your profile.
Thus, try to make it natural in your talks. Like how you recommend effective products to your close friends.
Regarding your list/grid, ensure it’s straightforward, easy to follow, and includes referral links (of course). Plus, keep it up to date with any changes in items, promotions, or new offerings.
A well-thought-out list allows you to present Clubhouse users with various options and pair products that naturally complement each other.
A simple example is the beauty niche. A list or grid of skincare products will encourage users to buy not only cleansers but also moisturizers, serums, and masks. As a result, it increases the chances of multiple purchases. We call it “cross-sell”.
Moreover, you can structure your list in a way that introduces users to a range of products, from entry-level to premium. As they browse, they may be enticed to upgrade to higher-end products with enhanced benefits, leading to “upsells.”
For instance, Your list includes fitness gadgets and accessories. Then, introduce a high-end fitness tracker with advanced features for users looking to upgrade their tracking capabilities.
Involve In Live Discussion & Networking
Clubhouse is well-known for its live rooms. Why not make use of this?
These rooms allow you to showcase your personality and unique voice, contributing to the development of your affiliate business.
In particular, you’ll have a platform to integrate promotions into your interactions. For example, you can share personal experiences with products, highlight their benefits, and address audience concerns. A perfect chance to promote in a genuine manner!
We also value how networking on Clubhouse gives affiliates valuable insights into the needs of their Clubhouse audience. This understanding is essential for appropriately tailoring your marketing efforts to the specific requirements.
Moreover, being actively involved in live discussions lets you know about industry trends and emerging topics. A great way to stay current and relevant, right?
So, engaging in meaningful conversations is essential. But remember that you should choose those relevant to your niche. That way, you can ensure your affiliate marketing strategies remain effective.
Build & Nurture Your Own Circle
The previous tip is about joining available rooms. How about creating a circle of your own? It’s like planting seeds – with your care, they’ll grow into something awesome. Time-consuming yet super beneficial!
Again, host rooms on your passion. It’s not about being louder; it’s about being distinctive and memorable. You’ll naturally position yourself as an expert or enthusiast in that field.
Whenever you go live, your followers will receive a push notification. Gradually, your rooms can become magnets for a targeted audience that shares your interests. This develops an engaged community of loyal audience for your discussions, creating a supportive network.
As a result, they’re more likely to be interested in and responsive to your promotions.
Important note: The power of passionate discussions lies in their ability to nurture long-term relationships. Thus, don’t be overly promotional! Beyond transactions, you’re building connections that last.
Partner up With Other Figures
It’s common to see how influencers, celebrities, and other famous figures affect their audience on social media platforms.
Collaborations will open the door to success when doing affiliate marketing on Clubhouse.
We’re confident that if your room includes a voice from a certain influencer, the number of members will grow daily. And these people are more than simply numbers; they are an engaged audience genuinely interested in the influencer’s content.
The truth is that when influencers discuss affiliate products, the audience becomes more likely to trust and act on the recommendations.
Thus, grab the chance to partner with influencers and thought leaders in your niche.
You might realize it’s not easy to ask for cooperation. It works in case you’ve established a strong branding or room on Clubhouse. But if successful, you can leverage their credibility to enhance your own reputation and make your affiliate promotions more persuasive.
Monitor Growth & Adjust Accordingly
It’s crucial to monitor your progress regularly and make adjustments accordingly when performing affiliate marketing on Clubhouse.
So, what are the key metrics that you need to analyze?
First, check the number of your account followers. It directly reflects your popularity on Clubhouse. Monitoring this metric allows you to evaluate the appeal of your content as well as the overall interest in your discussions.
Second, if you own rooms, track the number of members. A higher amount signifies that your discussions engage with your audience and draw active listeners.
Third, monitor the performance of your affiliate links via clicks and conversions. This data allows you to optimize your approach, modify calls-to-action, and refine your messaging based on actual user behavior.
Last but not least, feedback is a goldmine of information. It’s time to hear from your audience to find out what is working well and what needs adjustment.
Remember that Clubhouse audiences are dynamic, and their preferences can shift rapidly. Thus, monitoring growth allows you to tailor your affiliate content to meet their evolving interests and maximize your efforts.
What is Clubhouse Affiliate Marketing?
When it comes to affiliate marketing, we’re talking about promoting products through referral links and earning commissions. It’s the same at Clubhouse. However, there’s a difference in how your audience accesses these links.
While other platforms, such as websites or Facebook, allow you to display your links in your articles/posts, Clubhouse makes it a little challenging.
In particular, you must connect with others via profile links in your bio and direct them to promotional products. It’s because Clubhouse is all about audio-based communications. It provides no way to include other links (except your Instagram and Twitter) on its app.
Let us break down the procedure to help you understand it better!
To begin, you need to sign up and create a profile on Clubhouse.
The good news is that Clubhouse is now open to everyone. Gone are the days when you need an invite from an existing member to join. Thus, download the app and sign up.
Once you have an account, start building a profile. We’ve just shared some tips to optimize this stage in the previous section. Stick to it!
Second, join or create rooms relevant to your niche.
This is where you’ll engage in discussions, share insights, demonstrate expertise, address users’ concerns, and more.
The goal is to establish yourself as an authority in your field and build a strong community.
Next, incorporate affiliate promotions naturally
It’s time to share promotional products or services with social proof. Tell your listeners about links to purchase if they’re interested. As mentioned earlier, these links will be discussed beyond Clubhouse.
Last, earn a commission for every successful referral.
Will It Become a Standing Social Media?
It’s difficult to say “Yes” or “No” since Clubhouse has experienced ups and downs during operation. Moreover, this app is currently under upgrade. However, we’ll call it a promising affiliate platform. Let us explain!
In April 2020, Clubhouse was first released on iOS, marking the birth of an invitation-only community.
This new audio-based social networking app quickly gained popularity for its unique approach to communication, allowing users to join virtual rooms and participate in discussions through voice chat.
Particularly, as of February 2021, it had over nine million monthly downloads and roughly ten million weekly active users (though the number is nothing compared to daily users of Facebook or Twitter, we’ve seen it as a new and potential platform).
And undoubtedly, Clubhouse ranked the #1 user-generated audio platform. Just less than a year since its foundation. Impressive, right?
This app’s reputation and growth were even boosted thanks to the engagement of celebrities, influencers, and even the most notable public figures. The list includes Elon Musk, Tiffany Haddish, Wiz Khalifa, British entertainer Estelle, and many more.
Clubhouse shined like a star within a year before experiencing a drop in 2022 and 2023.
The number of monthly downloads has dropped from millions to thousands. It is no longer the fifth most downloaded app on iOS, as it was in January 2021. The same month in 2022 witnessed a decrease to #18.
Notably, at the beginning of this year, Clubhouse laid off more than half of its employees.
September just marked the comeback of Clubhouse. More updates are executed to generate the best user experience. The Clubhouse app is now available for both iOS and Android users.
“We don’t take these changes lightly, but we feel conviction they will make Clubhouse stronger in the long run,” the company said.
So, the employee cutback is not totally bad news. It’s a sign of “reset,” depicting Clubhouse’s focus on the next phase of its innovation.
Despite challenges, Clubhouse still proves its potential in tapping into a growing interest in audio-only content. Only time will tell whether Clubhouse can become a standing social media platform. However, it is a platform to watch in the years to come.
Pros Vs Cons of Affiliate Marketing on Clubhouse
We’ve walked you through corners in this world of Clubhouse affiliate marketing.
However, before deciding to join a new platform, it’s essential to weigh its advantages against the challenges.
Luckily, we’ve got you covered. Let’s evaluate Clubhouse!
Well, we give Clubhouse a plus point for its real-time audio communication, fostering a more engaging connection with potential customers.
What else? The audio-only format also encourages a natural style of promotion. Picture this: you talk to others about your workout experiences. And one day, you’ll share products. All integrated into the flow of the conversation. It’s less salesy, right?
Another plus point is its room-based structure, enabling affiliates to reach a highly targeted audience. This can increase the likelihood of finding potential customers. Apparently!
Besides these pros, we also highly evaluate Clubhouse on the convenience of partnering with others to benefit your affiliate program management.
Fortunately, no in-app advertising on Clubhouse – no facing highly-budgeted competitors. So, you can keep focusing on creating high-value content to attract and retain an audience.
But you can’t see Clubhouse through rose-tinted glasses, right?
The audio-only format is beneficial in some ways. However, it’s also a limitation. This may affect the visibility of affiliate products, especially those that benefit from visual representation.
Another big disadvantage lies in sharing affiliate links and promo codes. We’ve talked a lot about this before.
Why do we say it takes time to promote products? Well, people come here to chat, not to hear product advertising. You can’t enter a room and start promoting right away. It requires a long process of building a community and gaining trust.
And remember that though Clubhouse experienced a surge, it’s still new to the market, with a smaller user base than other big names. So, there’s a limitation in the overall reach.
Examples of Affiliate Marketing on Clubhouse
Join clubs to promote dog-related products
Connect to others interested in your field and plan for promotion. Let’s see our example in the “dog” field. After revision, apply the process to other niches of your passion.
Assume you’re a dog lover and also an affiliate marketer who targets products and services for promotion.
First, you’ll create a Clubhouse account showcasing your field expertise. Don’t forget to attach links to your Instagram or Twitter account.
Next, utilize the Clubhouse search function to identify rooms dedicated to dogs.
We’ve done some research and found many related clubs here, ranging from hundreds to thousands of members.
For instance, if you’re looking for a house discussing the ins and outs of dogs, you can try “All things Dogs”. A little more specific? “Dog Trainer’s Club” or “Dog Nutrition 101” might suit your taste.
Now, actively participate in related conversations.
Feel free to share your personal stories, experiences, and tips. Note: Building genuine connections is key.
Once you’ve known it’s time. Step to promotion. Like, “I’ve known some effective products that can help your dog overcome his respiratory illness. DM me via Instagram so I can give you a list”.
That’s all. Simple, right? But it requires more patience than you might think.
Host a room for crypto promotion
Now, assume you’re a cryptocurrency expert.
Once you feel comfortable, you can host your own room instead of joining others. It could be a room dedicated to educating your audience about cryptocurrency trading and investing strategies. Here, discuss various topics such as market potential, technical analysis, risk management, and more.
Hint: Promote your room on social media, relevant forums, or any of your existing networks. The more the audience, the more chances to convert them into customers.
How about affiliation?
Begin promoting relevant products and services to your Clubhouse audience. This could include crypto exchanges, trading platforms, and educational resources.
Integrate promotion in your speech naturally. You can say, “So, if you’re looking for a reliable and lucrative place to trade bitcoins, I’ve got a highly recommended list of names. Contact me via Instagram to check it out!”
Besides, insert a Call-to-action into your bio. “Need help building a crypto trading account? DM “Crypto” to my Instagram for more discussion,” for instance.
This is your home court. So make full use of it!
Cooperate with crypto influencers to leverage your strategy
We’ll continue with the previous example of cryptocurrency. But now, invite influencers to speak in your room.
Consider hosting discussions on digital trends, conducting interviews with your guests, or organizing interactive Q&A sessions.
Who will you look for? Those with a powerful voice or a strong background in this field are desirable. Mattison Asher is an example. He’s a popular guest speaker about DeFi, Ethereum, and many other blockchain topics.
Do research and follow these influencers on Clubhouse (and other platforms) to see whether they’re a good fit for your room.
If so, reach out to ask for cooperation.
While discussing, clearly explain your room’s value and why you think their expertise would be beneficial. Also, emphasize the mutual benefits of this collaboration to persuade them.
Important note: Announce the collaboration on Clubhouse and other networks. Ask the influencers to promote the event to their followers as well.
How do you use a Clubhouse for marketing?
Consider optimizing your profile and bio to convey your values and expertise clearly. Plus, engage with other users by participating in relevant conversations or hosting your own rooms for discussions and providing valuable insights.
Can I run ads on Clubhouse?
Clubhouse doesn’t support paid ads. It’s currently focused on organic growth and user experience, encouraging digital marketers to prioritize community building and relationship development.
How long it takes to earn first $100 with affiliate marketing on Clubhouse?
It’s hard to tell the exact time for affiliate marketers to earn their first $100 on Clubhouse; some take a few weeks, while others might take several months. It’s because your earning depends on many factors, such as your personal branding, audience size and engagement, conversion rates, and more.
To sum up, affiliate marketing on Clubhouse has opened a new chapter for affiliates to broaden their audience reach, step into affiliate programs, and earn commissions.
As we uncover the layers of this platform, we hope you realize whether it’s a good choice for your affiliate campaign.
Now, take your time to carefully evaluate and consider this new market before joining. We wish you the best of luck!