Top 12 Best Affiliate Programs in Ghana to Start Earning Money in 2025

Since affiliate marketing is booming in Ghana, more people are looking for a way to start earning money from their content. If you have a website or even a social media account, you can promote trusted products and monetize your audience.

We’ve done the research part with a top list of 12 affiliate programs in Ghana for you. Read through this article to find the one that aligns with your goals.

TL;DR

Promoting an affiliate program in Ghana is a great way to earn extra income. Here are some of the best programs for you.

• Jumia (Commission: 9%, Cookie: 30 days)
• KLM Ghana (Commission: 1-1.5%, Cookie: 30 days)
• eSignly (Commission: 10%, Cookie: 60 days)
• Travelstart (Commission: $6-8, Cookie: 30 days)
• TapParfum (Commission: 5%, Cookie: 30 days)
• HSE Market Ghana (Commission: 50 HSE, Cookie: 30 days)
• HostFiti (Commission: 20-25%, Cookie: 45 days)
• HostAfrica (Commission: 5%)

Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.

12 Best Affiliate Programs in Ghana for Bloggers & Content Creators

You have no time to read the whole article? Let’s check the table below to see some of the top offers for you.

1. Jumia

Jumia is a top e-commerce shopping platform across African countries like Nigeria, Kenya, and Ghana. They sell thousands of products from local to top global brands in fashion, beauty, electronics, and more.

The Jumia affiliate program allows Ghanaian affiliates to join and earn a 9% commission on each qualified order. The cookie period lasts 30 days after a customer first clicks on your link. You’ll receive payouts monthly via bank transfer in your local currency.

You can attract your audience with various eye-catching banners from Jumia. They also create text links with high-performance keywords and product names to help you boost conversions. You can also access their product feed to create target product ads for your audience.

2. KLM Ghana

KLM Ghana is the local branch of KLM Royal Dutch Airlines, offering flights from Ghana to destinations worldwide. They mainly connect African passengers to major cities in European countries like Amsterdam, Berlin, London, etc.

The KLM Ghana affiliate program offers affiliates commission per sale based on the type of flight booking.

• Medium haul: 1% commission
• Long haul: 1.5% commission

The cookie duration remains active for 30 days once customers click on your affiliate link.

Affiliates can put flight search widgets on their website to enhance visitors’ experience and boost conversions. The brand also creates banners and text links to support your content creation.

3. eSignly

eSignly helps businesses create and add e-signatures to all types of online documents. They ensure e-signs are legal and protect business contract information from being leaked.

You can join the eSignly affiliate program in Ghana to earn a 10% commission on every successful purchase. The cookie duration starts once customers click on your link and lasts for 60 days.

eSignly mainly uses PayPal as their payment method to transfer affiliate payouts. Make sure your accounts are up-to-date to receive commissions on time.

4. Travelstart

Travelstart is among the largest African travel agencies for flights, hotels, and vehicle bookings. Their AI travel assistant makes planning easy by handling flight searches, accommodations, visa details, and itinerary creation.

Managed through Impact, the Travelstart affiliate program in Ghana offers up to $8 commission on each sale.

• Domestic travel sale: $6 commission
• International travel sale: $8 commission

You can earn a commission on every qualified purchase within a 30-day cookie duration. You should note that you can only get a commission if customers fully complete bookings.

Travelstart consistently updates banners and text links for affiliates. Therefore, you can promote effectively with up-to-date visuals and links to boost conversions.

5. TapParfum

TapParfum produces over 400 high-quality scents in women’s, men’s, unisex, and niche perfumes. The brand lets customers keep their favorite scents fresh with refillable bottles—no need to purchase a new one each time.

Managed through the software UpPromote, this perfume affiliate program in Ghana offers a 5% commission on each sale. You’ll earn a commission if customers purchase within a 30-day cookie duration. Plus, affiliates can choose to receive earnings via bank transfer, Venmo, or Momo.

The brand provides you with banners and authorized logos to put in your content. You can also use coupon codes to encourage more sales from your audience.

6. HSE Market Ghana

HSE Market distributes health, safety, and environmental supplies for Ghana businesses. They help vendors find customers and scale business within an online marketplace and the WhatsApp community.

After joining the HSE Market Ghana affiliate program, you can earn 50 GHS on every qualified lead. You’ll get a commission as long as customers stay in the community for 30 days from their first click on your link.

Affiliates can receive affiliate payouts on a net 30 basis. However, you need to meet a 100 GHS payment threshold to get your earnings.

7. HostFiti

HostFiti designs and builds websites for small and medium-sized businesses. They also develop appointment booking, eCommerce capabilities, and live chat integration based on users’ needs.

Affiliates can earn from 20% to 25% commission on each sale after joining this website builder affiliate program in Ghana. The cookie duration lasts 45 days on customers’ devices once they click on your link. They issue affiliate payouts on the 15th of each month via M-Pesa and PayPal.

You can find banners ads and all other marketing materials on your affiliate dashboard. You should also use their videos in your content to build trust and boost click-through rates.

8. HostAfrica

HostAfrica is among the first companies to offer cloud services in African countries. They help businesses fasten web server technology with LiteSpeed web hosting solutions.

After joining the HostAfrica affiliate program, you’ll receive a $27 sign-up bonus. As their affiliate, you can enjoy a 5% commission on every successful subscription. HostAfrica issues payouts directly to your bank account upon request once you reach a $54 payment threshold.

They design a large collection of high-converting banners for affiliates to put on different marketing channels. You can also customize affiliate links with product names and affiliate IDs to support your promotion.

9. Mybitstore

• Commission rate: $1-5
• Cookie duration: Not mentioned

Mybitstore is a secure and convenient platform for trading cryptocurrency globally. They integrate local payment systems to help Ghanaians, Nigerians, and other Africans to simplify transactions.

10. Hasmia

• Commission rate: 10%
• Cookie duration: Not mentioned

Hasmia helps travelers and new immigrants find nearby local services in Ghana. Users can also order lower-priced food, services, and transportation directly from top-rated shops.

11. BetFox

• Commission rate: 35%
• Cookie duration: Not mentioned

BetFox is a Ghanaian virtual sports betting platform with 11 sports like MMA, football, tennis, baseball, and more. Additionally, they cover various money-winning virtual games in horse racing and keno.

12. Gallop Sea

• Commission rate: 10%
• Cookie duration: Not mentioned

Gallop Sea offers a large selection of household items at budget-friendly prices in Ghana. Customers can explore a wide range of innovative and high-quality products in fashion, electronics, health & wellness, and so on.

How to Create an Affiliate Program in Ghana for Your Shopify Store

Getting the right tool should be your 1st move in starting an affiliate program.

And nothing beats the No.1 affiliate marketing app on Shopify! Make full use of our features and around-the-clock support to launch your program into a revenue-generating machine.

Get your affiliate program up and running in no time with UpPromote!

Choose the Right Affiliate Management Platform for the Ghana Market

More than just the settings and support, the Ghana market does require better finesse when it comes to mobile money payments and network reliability.

Yes, you can single-handedly run your affiliate program manually, but you don’t have to. These platforms are born to help you cut down your time & resources and redirect them to better your business.

There is a merchant of ours who is a local kente accessories seller from Kumasi. They were running their affiliate program with nothing but exercise books and WhatsApp groups.

It’s actually impressive that they have been able to do that for over 2 years. Yet, once their program grew to 50+ affiliates, they needed a better solution.

After switching to UpPromote, their tracking accuracy improved by 280%. Plus, they reduced payout disputes from 19% to just 3% within the first quarter.

Combining with our state-of-the-art features and 24/7 dedicated support, you’re in safe hands to start, run, and succeed with affiliate marketing even during ECG power outages.

Pick the Right Commission Structure for Your Niche & Location

As always, picking the right incentive for your affiliates is the most important part of your program.

Your commission rate must be competitive, relative, and attractive to affiliates.

The reason why is simple. You need to be competitive to stand out among the competition.

At the same time, your rate should also reflect your current market and its preferences.

And lastly, affiliates will always choose the program that brings the most benefit to them.

Hence, here are some of the insights we get from analyzing over 180 Ghanaian e-commerce brands and their affiliate programs.

The most popular niche that has a partnership program in place is the fashion and accessories segment.

We look at brands with products ranging from GH₵50-500 and find that 10-18% commission is the norm here.

We advised an Accra-based Ankara fashion brand to start its program with a 15% commission. Within a quarter, their sales grew to 52% with an average order value of GH₵185

In the category of electronics and gadgets, since the AOV is higher, you will see a slight dip in the commission rates that these brands offer, within a 5-12% range.

And it makes sense, because this type of purchase is an investment in the GH₵300-5,000 range. Hence, you must protect your profit margin while giving your affiliates the flowers for their hard work.

With digital products and services, there is a huge gap in the commission rates. This is because the pricing in this niche is all over the place, and often, it’s a subscription service.

Hence, we recommend a 35% to 55% commission rate with special reinforcement. For example, an EdTech startup based in Accra proposed an initial 45% commission for their monthly subscription to online courses.

Fashion & Accessories: 8-18%

Ghanaian fashion moves fast, especially during wedding seasons and festivals. People love sharing style discoveries with their church groups and work colleagues.

We know one kente accessories brand in Kumasi that gives 15% commission. Their affiliates love promoting pieces they actually wear to traditional ceremonies and modern events.

Young Ghanaian fashion influencers are perfect because they understand how to style traditional prints for contemporary looks – from corporate wear in Cantonments to weekend outfits in Labadi.

Kente & Traditional Crafts: 20-30%

These products tell Ghana’s story – from authentic kente strips to carved wooden sculptures. The margins are good because you’re selling heritage and craftsmanship, not just items.

One Bonwire weaving cooperative found that 25% commission motivated affiliates to really explain the traditional techniques behind each kente pattern. Cultural storytelling sells better than basic product descriptions.

Electronics & Gadgets: 5-12%

Electronics purchases in Ghana often involve extended family discussions, especially for items like smartphones and laptops that multiple people will use.

A phone accessories vendor in Circle Market discovered that 8% commission with 90-day tracking worked best because customers often research for weeks before buying, consulting family members and comparing prices across different shops.

Digital Services & Online Courses: 35-55%

With Ghana’s growing tech sector, digital products have almost no shipping costs. Once you create an app or online service, selling it to 1,000 people costs the same as selling to one person.

An accounting software company in Accra gives 45% commission on their business management tools. Even after paying affiliates, they keep 55% pure profit with no physical distribution costs.

Health & Beauty: 12-25%

More Ghanaians care about skincare and wellness, especially in cities like Accra, Kumasi, and Takoradi. But beauty products need patience and trust-building.

One natural skincare brand found that 18% commission with authentic before-and-after stories worked best. Ghanaians usually ask friends and family before trying new beauty products, so personal recommendations matter most.

Outline Your Program Terms and Conditions

Running an affiliate program without clear terms is like operating a chop bar without posting your menu prices. Customers get confused, arguments happen, and the business suffers.

Your terms and conditions are your rulebook. They protect both you and your partners by making expectations crystal clear.

You can take the shortcut and get our pre-written affiliate terms and conditions templates here.

After working with dozens of Ghanaian merchants, we’ve seen how proper terms prevent 85% of affiliate disputes. Here’s what you need to cover:

Commission structures & payouts: Explain your commission rates, cookie duration, and payment methods clearly. One Accra jewelry brand set up auto-payouts via MTN MoMo every two weeks, eliminating the need for affiliates to travel to banking halls during busy periods.

Promotional guidelines & branded materials: Decide what promotional methods work and what doesn’t. Fake testimonials destroy trust in Ghana’s close-knit communities, where everyone knows everyone’s business.

False claims about traditional medicine can get you in trouble with the  Food and Drug Authority. Be especially careful with health and wellness products that make medical promises.

Content restrictions & approval process: Create guidelines for how your products can be mentioned. One shea butter company provides approved descriptions of its organic sourcing methods to keep affiliates informed about its sustainability practices.

Dispute resolution & termination clause: Outline how to handle disagreements. Many Ghanaian affiliates prefer discussing issues face-to-face or over phone calls rather than formal emails, so consider multiple communication channels.

Recruit the Right Affiliates for The Market

Finding quality affiliates in Ghana requires understanding the unique digital landscape and creator economy that’s rapidly growing in the country.

The key is identifying individuals who genuinely connect with their audiences rather than just having large follower counts.

On the other hand, you will also need to consider the primary social media platforms to avoid wasting your effort.

For example, according to DataReportal, you will be chasing ghosts if you want to find LinkedIn influencers to join your program.

Facebook remains the dominant platform, with micro-influencers (3,000-30,000 followers) often delivering better ROI than celebrity endorsers.

We helped a natural skincare brand in Takoradi build their affiliate network by focusing on university students and young professionals who authentically used their products.

Within eight months, these ‘everyday advocates’ generated GH₵89,000 in sales.

Instagram and TikTok creators focusing on fashion, beauty, and lifestyle content represent an untapped goldmine.

One merchant selling hair care products partnered with a Ghanaian beauty influencer who had just 12,000 followers but highly engaged viewers.

That single partnership generated GH₵34,500 in sales over six months.

Think of affiliate recruitment as organizing a traditional Ghanaian community event- you don’t just need popular people; you need people who work well together and understand the local customs and preferences.

Local Facebook groups, especially those focused on entrepreneurship, student communities, and regional pride, often contain the most authentic voices.

Create Marketing Materials That Resonate with Ghanaian Culture

Developing effective marketing materials for Ghana requires understanding cultural nuances, linguistic preferences, and visual aesthetics that connect with local audiences.

Many international brands underestimate the importance of culturally relevant content.

Language strategy requires thoughtful balance.

While English serves as the official language, incorporating popular local phrases and Pidgin English resonates strongly with many demographics.

UpPromote’s content management system supports multiple language versions, allowing affiliates to customize messaging for their specific audience segments.

Visual content should reflect Ghana’s rich cultural heritage and contemporary urban lifestyle.

Marketing materials featuring Ghanaian models, local fashion styles, and recognizable Accra or Kumasi backgrounds consistently outperform generic stock photography by 73% in engagement metrics.

Mobile-first design is non-negotiable.

UpPromote automatically generates mobile-optimized versions of all marketing materials, ensuring fast loading even on slower 3G networks that still serve many areas outside major cities.

Religious and cultural sensitivity matters deeply in Ghana’s marketing landscape.

Content that respectfully acknowledges Christian, Islamic, and traditional beliefs performs better than secular messaging.

Video content performs exceptionally well

Among Ghanaian audiences, short-form videos demonstrate product benefits or share personal testimonials.

Your media gallery organizes content by format and cultural themes, making it easy for affiliates to find appropriate materials for their audience type.

Track Performance & Pay Your Affiliates on Time

Besides competitive commission rates, affiliates need your guarantee of transparency and reliable payments.

Dozens of Ghanaian merchants told us that proper tracking and payment systems make or break affiliate programs in Ghana’s relationship-based business culture.

When affiliates trust that every sale is counted and every cedi is paid on time, they work harder and stay loyal to your brand during both good times and challenging periods.

One electronics retailer in Kumasi learned this lesson during a period of frequent power outages. Their manual tracking system missed sales when electricity cuts interrupted their computers. Affiliates noticed missing commissions and started promoting competitors instead.

UpPromote’s tracking system handles Ghana’s unique challenges:

• Offline sync capability maintains accuracy during power outages and network interruptions
• Mobile-first tracking works perfectly on smartphones that most Ghanaian affiliates use
• Multiple payment integration supports bank transfers via Wise, PayPal, Cash, Store credit, and more.

Our affiliate management system provides real-time data through four tracking methods:

• Affiliate links that work reliably across Ghana’s varying internet speeds
• Coupon codes are popular in price-conscious Ghanaian markets
• Connected customer tracking for repeat buyers
• Connected product tracking for specific item promotions

In the UpPromote dashboard, you’ll see detailed analytics of total affiliates, sales, clicks, commissions, and traffic sources. All data updates are in real-time and filtered by program or date.

For payments, UpPromote supports multiple methods popular in Ghana: mobile money transfers, bank deposits, and even cash pickup options for affiliates in areas without full digital banking access.

You can schedule automatic payments and set minimum payout amounts that work with local transaction limits. This cuts down manual work while ensuring affiliates receive their earnings reliably, even during festive seasons when banks have irregular hours.

In conclusion

We hope this guide has inspired you to kickstart your very own affiliate program right here in Ghana!

The list above showcases some of the top-performing affiliate marketing programs available, taking into account key factors like commission rates, cookie durations, and overall return on investment.

With the right affiliate marketing platform (like ours!), you can easily build a customized program that aligns perfectly with your brand and market.

Just remember, localization is key. Tailoring your program to fit the Ghanaian audience will go a long way in driving real results and long-term success!