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Top 10 Outstanding Examples of Amazon Affiliate Websites

As the world of affiliate marketing continues to change and fluctuate, Amazon’s affiliate program still shines with its own reputation. This affiliate program stands out for its broad product portfolio and global reach.  Taking advantage of ...

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amazon affiliate website examples

As the world of affiliate marketing continues to change and fluctuate, Amazon’s affiliate program still shines with its own reputation. This affiliate program stands out for its broad product portfolio and global reach. 

Taking advantage of this, affiliate marketers have created countless innovative and successful websites to promote Amazon products. So, what are those websites? How can they succeed?

In this article, our team will answer all your questions. Let’s take a look at 10 examples of Amazon affiliate sites that are doing well in 2024 (and probably beyond). It’s time to get started!

Top 10 Outstanding Amazon Affiliate Website Examples

The Wirecutter

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Founded by Brian Lam in 2011, Wirecutter started out as a small affiliate website that specialized in reviewing products in the technology and gadget sector. It was acquired by The New York Times in 2016, and it has been rapidly growing and expanding ever since.

In-person testing is what sets The Wirecutter apart from other affiliate sites.

Wirecutter has a large editorial team responsible for ensuring new product reviews are posted to the site every day. So you can read about everything from backpacks to clothes steamers and robot vacuums.

Key Stats:

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  • Website URL: nytimes.com/wirecutter
  • Number of articles: Estimated 3,000+
  • Start operating from 2011
  • Estimated monthly visits (visitors per month): over 10 million
  • Domain rating: 30 (According to Semrush)

How The Wirecutter Works

The top spot on this list is no accident. The Wirecutter is truly one of the most trusted product review sites. Because they are always transparent about how they check the quality of the affiliate products they review. 

In particular, to be fair, the writing staff is not informed about the commissions that the websites involved receive for products.

Besides, the Wirecutter knows not everyone enjoys long reviews. The audience just wants a trustworthy source to make shopping choices quickly. As a result, the first paragraph of every post gets straight to the point.

Wirecutter’s approach includes extensive research and testing to provide readers with the most reliable recommendations possible. Typically, this process will include the following steps:

  • Research: First, Wirecutter’s team researches many different products in a category.
  • Testing: Products are rigorously tested to evaluate performance, durability, and overall quality.
  • Review: After testing, they provide a comprehensive product review, including the pros and cons of each product.
  • Recommendations: Finally, they recommend top picks and budget options based on their research and testing.

What You Can Learn From The Wirecutter

  • Different color schemes for CTAs and inline affiliate links: Wirecutter colors these links red to highlight revenue-generating links. This can contribute to a significant increase in conversion rates.
  • Ensuring content quality: As mentioned above, high-quality, well-researched content is at the core of The Wirecutter’s success. Therefore, focus on building and developing content. 

Ensuring frequency and authenticity is important when conveying information to your audience.

  • Transparency: Wirecutter makes it clear that they are participating in affiliate marketing through the text, “We independently review everything we recommend. When you buy through our links, we may earn a commission.” 

Clearly disclosing any potential conflicts of interest can help build trust with readers.

Tom’s Hardware

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Let’s continue with Tom’s Hardware, which is one of the largest online sites for PC hardware. This website was launched in 1996 and is owned by Future plc.

After many development efforts, the site does not stop at PC hardware. They have expanded to more categories, including reviews and guides on mobile phones, laptops, 3d printers, gaming consoles, and more.

Based in New York, this site does not directly sell any products. Instead, through their detailed and unbiased reviews, they provide information that helps readers know about different hardware and directs them to different vendors. Typically, products are on Amazon.

For example, with a question inserted into that review, “Guess where people buy their PC hardware?” Then, an answer with compelling evidence: “Amazon leads in PC-related traffic with 31.7%.” This is how they add product links to Amazon without being too obvious.

With over 25 years of experience, Tom’s Hardware always maintains a steady traffic flow. Additionally, they have consistently hired a solid, professional team to review all of the products they feature.

Key Stats:

  • Website URL: tomshardware.com
  • The number of articles: 20,000+ (based on indexed pages)
  • Start operating in 1996
  • Estimated monthly visits: over 22 Million per month (By Ahref)
  • Domain rating: 2.9K

How Tom’s Hardware Works

In order to earn money commissions through the Amazon Associates program, Tom’s Hardware uses some clever strategies. Let’s see what they work:

  • Provide really good product reviews: When this site writes reviews of PCs or any tech device, they go in-depth. By reading their articles, the audience will have an overview of the product’s aspects, which helps the audience make a quick decision to buy or not.
  • Update technology information quickly through articles:  Sharing and updating the latest trends in technology happening today is an attraction of Tom’s Hardware. This creates a habit for readers, keeps them coming back to the site to see what’s new, and they can then click on more of Amazon’s money-making links.
  • Offer step-by-step purchasing guide: Tom’s Hardware offers quick buying guides and some tips to help buyers benefit. This makes their posts more attractive.
  • Ensure an online presence: Tom’s Hardware understands the importance of online presence in an affiliate marketing business. They know how to get their product reviews to show up in the top positions when their audience searches.

What You Can Learn From Tom’s Hardware

As shared above, Tom’s Hardware is smart at sharing valuable and timely information with its audience. For example, update daily tech news, build a healthy community, create useful buying guides, and ensure an online presence.

These were all keys to their success with the Amazon Affiliate program, and you can apply these ideas to your affiliate marketing efforts as well.

Outdoor Gear Lab

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If you are someone who likes to explore and is passionate about outdoor sports and backpacking tourism? 

Then maybe you already know Outdoor Gear Lab – a website specializing in providing reviews and recommendations on equipment and supplies for outdoor sports such as climbing, camping, hiking, skiing, boating, and more.

Here, you will find articles with quality content. To achieve a complete review, Outdoor Gear Lab has a rigorous product testing process. They invest in hands-on experience, rigorous testing, and data-driven results.

Key Stats:

  • Website URL: outdoorgearlab.com
  • The number of articles: Over 7000 articles
  • Start operating in 2010
  • Estimated monthly traffic: Over 2 million
  • Domain rating: 27.4K

How Outdoor Gear Lab Works

Outdoor Gear Lab differentiates itself through rigorous product testing and comparative reviews, helping outdoor enthusiasts make informed gear choices. And here’s how they work step by step:

  • Hands-on testing: Outdoor Gear Lab does not hesitate to invest in thoroughly testing its products. Once they get the results, they evaluate them in detail to make reliable recommendations.
  • Comparative reviews: To be fair and objective, we create direct comparisons of different products to guide users in choosing the best options.
  • Expert insights: Share insights and tips related to your area of expertise to build credibility. This helps build trust with your audience.
  • Affiliate relationships: Build strong partnerships with device brands to access exclusive deals and offers for your audience.

What You Can Learn From Outdoor Gear Lab

  • Transparency: When you go to Outdoor’s website, you’ll see: “When you buy through links on our site, we may earn an affiliate commission, which helps support our testing process.” 

Amazingly, they are willing to openly and transparently practice affiliate marketing, which unintentionally becomes a branding opportunity for them.

  • Deep dive: They always strive to test products in the clearest and most practical way to produce truly useful reviews. And, of course, product review efforts can be used multiple times for round-up articles. 

They also make use of tables and charts to create more appeal for each article in addition to images and information.

  • Suitable field: Make your career choice a field with many growth opportunities.

Gear Patrol

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Gear Patrol is a magazine website that is over 15 years old. They specialize in product reviews in almost every field, from watches, cars, chargers, cameras, and shoes.

Thanks to their hard work and dedication to creating content in many fields, they provide readers with diverse content and achieve incredible success.

This site provides in-depth news articles, how-tos, and product reviews with carefully placed Amazon affiliate links.

Gear Patrol creates its own highlight with a classic black-and-white style but is still sophisticated and modern. This color scheme highlights eye-catching, colorful titles with regularly updated content.

Gear Patrol is active on social networks such as Facebook, Twitter, YouTube, and Instagram, so they have a large number of followers. This helps their website get organic traffic.

Key Stats:

  • Website URL: gearpatrol.com
  • The number of articles: Estimated 3,000+
  • Start operating from 2007
  • Estimated monthly traffic: About 3.7M
  • Domain rating: 59.8K

How Gear Patrol Works

Similar to the working process of other product review websites, Gear Patrol also goes through a strict product selection process. Then start the actual testing, then their team will give objective and honest reviews.

And finally, state your experience, edit the content, and write it into an article to send to readers.

That difference is that they adopt an omnichannel revenue model. This means they don’t focus on a single revenue model. But they develop many money-making strategies at the same time. Typical examples are advertising, sponsorship, and affiliate marketing.

What You Can Learn From The Gear Patrol

  • Diversification of Content: Gear Patrol’s articles do not focus on a single field; they expand into many different fields. They cover many topics such as lifestyle, cars, watches, and even shoes, which allows them to attract and reach a broader target audience.
  • Visual Appeal: Gear Patrol emphasizes visual appeal. Therefore, when you visit their website, you will see the care and meticulous investment in images and design. They believe that high-quality photos and design contribute to a better user experience.
  • Diverse monetization strategies: This website is not limited to making money through affiliate marketing. They use a variety of income streams, including advertising, sponsored content, and affiliate marketing. 

This allows for diverse monetization strategies without being too dependent on a single strategy.


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For those who are passionate about music-related equipment and tools, Equipboard is an ideal destination. Equipboard is known as an online platform that allows musicians and music enthusiasts to discover, share, and discuss equipment used by their favorite artists.

Therefore, the content on the website is partly user-generated content. On Equipboard, as a reader, you can add content related to the equipment and gear of artists you admire. The founders will then check and validate the information and ensure the product recommendations are accurate. 

This allows them to scale content production without spending too much money.

Additionally, as an affiliate website, Equipboard targets the “best” keywords in their field to attract more readers. This is a smart move.

Key Stats:

  • Website URL: equipboard.com
  • The number of articles: Unknown
  • Start operating from 2013
  • Estimated monthly traffic: Over 400.000
  • Domain rating: 77.3K

How The Equipboard Works

Equipboard operates as a community-driven platform where users, including musicians and fans, can contribute information about the equipment artists use. This process usually includes:

  • User contributions: Users add information about equipment used by musicians, including photos and details.
  • Artist Profiles: Equipboard has profiles for musicians with a gear list.
  • Engage with the community: Users can discuss gear choices, share insights, and ask questions about gear musicians use.

The platform generates annual revenue through partnerships, affiliate marketing, or other channels related to music equipment.

What You Can Learn From The Equipboard

  • Unique selling point (USP): Many fans search for tools and equipment musicians use. Taking advantage of this, Equipboard focuses on understanding and evaluating those products. 

Of course, this is perfectly suitable for other market niches. For example, fans always want to find trendy outfits worn by their idols.

  • Community Engagement: 

Epic Gardening

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Epic Gardening is a website that has completely dominated the gardening industry in just seven years. Established in 2013, this website has achieved significant success in its field.

This site offers articles covering a variety of gardening-related topics, including tips for growing specific plants, gardening techniques, product reviews, and general advice for both beginners and beginners. beginner. Experienced gardener from a small Amazon affiliate site.

In addition to the blog, the author of this website also has a huge following on social networks, has attracted more than 2 million subscribers on YouTube, and hosts a podcast about gardening.

Key Stats:

  • Website URL: epicgardening.com
  • The number of articles: Estimated 1,400+
  • Start operating from 2013
  • Estimated monthly traffic: Over 1.3 million
  • Domain rating: 71.7K

How The Epic Gardening Works

The Epic Gardening brand impresses with its fairly standard link content. They attract readers by presenting content logically and having beautiful product boxes (using AAWP) and tables.

It probably wouldn’t work well if this were an anonymous affiliate content site. But thanks to the brand that has been built over the years, this website’s rankings have improved significantly.

Besides, diversification of marketing communication channels is also the key to Epic Gardening’s success. The website gets free traffic from many sources (social media, YouTube, email, Facebook and more). 

On this channel, Epic Gardening offers a variety of content (informational content, how-to guides, and affiliate content). 

By leveraging the wide coverage of its marketing channels, Epic has attracted and reached more and more audiences. From there, their affiliate marketing revenue is a dream number.

What You Can Learn From The Epic Gardening

  • Educational focus: The Epic Gardening platform succeeds by providing educational and valuable content. Their articles cater to the needs and preferences of gardeners.
  • Multi-channel presence: Epic Gardening applies a variety of channels to promote its brand, including websites, blogs, podcasts, and social media, to reach and engage with diverse audiences.
  • Community Building: Epic Gardening has successfully built a healthy community around gardening interests. This helps them foster a sense of belonging and encourages users to come back for more information and interaction.

Home Grounds

Our list of excellent Amazon affiliate website examples wouldn’t be complete without mentioning Home Grounds.

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For coffee addicts and even home brewers, Home Grounds is the right destination. Known as the leading online coffee website. This website was founded by a true barista and coffee expert – Alex Mastin.

It’s got everything you need to know to make great coffee, including step-by-step brewing instructions, product reviews, and lots of fun coffee articles.

Key Stats:

  • Website URL: homegrounds.co
  • The number of articles: Unknown
  • Start operating from 2015
  • Estimated monthly traffic: 244.000

How The Home Grounds Works

Although only established in 2015, Homegrounds has established a certain industry position. As a result of combining my extensive knowledge of coffee with some of the top affiliate marketing strategies, Homegrounds has created a recipe for success with Amazon.

You may or may not know that besides the founder’s professional knowledge of coffee, Homegrounds also owns a team of talented staff in this field. 

Therefore, their reviews and guides are really detailed and have practical value. They objectively assess the pros and cons and even suggest other options to consider.

Just like the best affiliate sites today, Homegrounds also focuses on ranking their articles on search engines.

They make the smart move of choosing only the right keywords with a higher visibility rate in search results. This approach ensures steady traffic and click-through rates on their affiliate links.

What You Can Learn From The Home Grounds

Research shows that what works for Home Grounds is focusing on the basics:

  • Choose the right niche website because growing in an area where you have much experience and passion is often more sustainable. Because among countless websites with almost similar content. 

To stand out, you must find your niche while providing valuable content to your audience. To do that requires you to have solid professional knowledge and persistent effort.

  • Do keyword research and find hot topics with traffic potential. Once it has potential keywords and topics, the site will create content that matches search intent and surpasses everything else in quality.
  • Build links to content by referencing and developing your competitors’ link-building strategies.
  • Partner with brands and companies related to your industry (in this case, coffee) to expand your link opportunities.

Territory Supply

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Territory Supply is the perfect place for those who love travel and outdoor activities. And so is the founder of this website, D.T. Christensen. After a backpacking trip with his relatives, started creating a brand just for himself. 

This site focuses on exploring unique outdoor spaces, activities (hiking, camping, backpacking, and adventure travel), and essential gear.

Key Stats:

  • Website URL: territorysupply.com
  • The number of articles: Unknown 
  • Start operating from 2015
  • Estimated monthly traffic: 26,600

How The Territory Supply Works

At first glance, Territory Supply looks more like an online magazine than a typical affiliate site. As an affiliate site, their articles target the keyword “x best.” Besides that, they also cover many other topics unrelated to any product. 

As long as these recommendations bring value to the audience. They also promise their links to lead to the best products, even if they can’t monetize them.

What You Can Learn From The Territory Supply

Not all Territory Supply readers are willing to purchase the products and services they recommend. Sometimes, they just read it and leave it at that. However, audiences may be inspired to explore outdoor activities more often when reading these articles. 

They will then begin searching for the necessary equipment that Territory Supply also supports. The lesson here is that you shouldn’t just cover “best” or “reviewed” topics. But at each stage of marketing, target attractive topics and keywords.

Survival Cache

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Similar to Gear Patrol, Survival Cache is also a website for outdoor activities. To bring their audience the highest quality content, they have a dedicated content team made up of outdoor enthusiasts, gun and military experts, and survival experts. 

What makes the difference in them? Every piece of content is “viability tested” in real life before publishing – and the personalized posts prove it!

Key Stats:

  • Website URL: survivalcache.com
  • The number of articles: Unknown
  • Start operating from 2010
  • Estimated monthly traffic: Over 50.000

How TheSurvival Cache Works

Survival Cache serves as an information hub for individuals interested in survivalism, emergency preparedness, and outdoor activities. Users can access a wealth of content to improve their understanding of equipment and survival techniques.

The platform focuses on providing practical value to its audience through well-researched articles, guides, and reviews. This educational approach helps users build practical skills and make informed choices during emergencies.

What You Can Learn From The Survival Cache

Authentic, highly applicable content is the key factor to the success of Survival Cache. They offer tried-and-true tips and tricks that bring real value to outdoor enthusiasts.

Besides, they also actively build groups where people with the same passion for survival travel can exchange and share useful information together. The larger the groups, the more organic traffic will come to the site.


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BestReviews is the last name mentioned on this list. Unlike the websites we mentioned (which only specialize in a certain field). BestReviews covers most of Amazon’s product categories.

You’ll find reviews for every category you can think of. It includes electronics, home appliances, healthcare, clothing, and more.

What’s even more impressive is that from an anonymous website, BestReviews reviewed nearly 100,000 products.

Key Stats:

  • Website URL: bestreviews.com
  • The number of articles: Estimated 3,000+
  • Start operating from 2014
  • Estimated monthly traffic: Unknown

How The BestReviews Works

Survival Cache serves as an information hub for individuals interested in survivalism, emergency preparedness, and outdoor activities. Users can access a wealth of content to improve their understanding of equipment and survival techniques.

The platform focuses on providing practical value to its audience through well-researched articles. This educational method helps users build practical skills. At the same time, help them make wise choices in an emergency.

What You Can Learn From The BestReviews

  • Provide accurate reviews: BestReviews is committed to providing detailed and informative product reviews. Before releasing any information, they conduct thorough research and testing to provide valuable insights.
  • Use high-quality images: They understand the importance of images in affiliate marketing, so BestReviews always uses high-resolution images and videos. This helps enhance user experience.
  • Clear Call-to-actions (CTAs): Create CTAs that are clear and compelling to attract readers to Amazon and increase conversions.
  • User-friendly interface design: The website should be easy to use, intuitive, and well-designed, focusing on readability and accessibility.

What is an Amazon Affiliate Website?

Simply put, an Amazon affiliate website is an online platform. It is created by individuals or companies that partner with Amazon through the Amazon Associates Program. These websites promote Amazon products by featuring links or ads that direct visitors to Amazon’s website. 

As always, when visitors make purchases through these affiliate links, the affiliate earns income from the sale. 

These websites often differ in design ideas and content. To attract potential buyers, they offer product reviews, comparisons, recommendations, or curated lists. As an intermediary, they are the ones who introduce a wide product portfolio to consumers.

Affiliates use a variety of marketing tactics. It includes SEO optimization, content creation, and social media advertising. With the general purpose of driving traffic to Amazon and generating revenue.

With a diverse portfolio of products and services, affiliate websites cover many different fields. You can find everything from tech gadgets to beauty products catering to broader consumer preferences or needs. 

These websites help individuals as well as businesses monetize their online presence by partnering with retail giants.

What You Can Learn From Successful Amazon Affiliate Website Examples? 

Whether you are new or highly experienced with affiliate marketing. Researching successful Amazon affiliate sites will always benefit you all. 

You’ll discover a treasure trove of insights, invaluable strategies, and hard-won experiences. The knowledge can have a significant impact on your own affiliate marketing efforts. 

Let’s quickly review some of the lessons you can learn from successful Amazon affiliate website examples:

  • Content Quality and Relevance: What most successful Amazon affiliate sites have in common is their emphasis on content. They focus on delivering valuable information that their audience will be interested in and enjoy. 

They include in-depth and practical product reviews and detailed instructions for use. The lesson from this emphasizes the importance of creating content that meets user needs and builds trust.

  • User-Friendly Design and Navigation: Analysis of successful examples shows that clear, intuitive website design significantly contributes to user satisfaction and increased experience. 

You’ll learn that you should design a website with easy navigation, clear calls to action, and a visually appealing layout. By doing this, your visitors will have a great experience, helping them explore offers seamlessly.

  • Keyword research is more effective than you think. You will find that leveraging and harnessing the power of keyword tools will take you far in affiliate marketing. You can improve and optimize content.

Effective search optimization can significantly impact your affiliate site’s visibility in search engine results.

  • Diverse Monetization Strategies: Beyond relying solely on Amazon affiliate commissions, successful sites often diversify their revenue sources. This can include incorporating display advertising, sponsored content, or even creating and selling their own products. Through these examples, you can learn additional monetization strategies and discover multiple sources of income that can reduce your dependence on one.
  • Engagement through Multimedia: You’ll find that integrating rich media effectively can make your content more engaging and shareable. 

Successful affiliates often use a combination of media, including images, videos, and infographics, to showcase products, describe benefits, and create visually appealing content.


If you are lost and don’t know what to do in the vast and ever-changing world of affiliate marketing. Hopefully through our list of outstanding Amazon Affiliate website examples, you will find the right guide for you to help improve website traffic and sales conversions. 

Don’t be discouraged or think about giving up because affiliate marketing is a long-term race; it requires perseverance and effort in each campaign.

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.