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Unveiling the Top 12 Best Luxury Watch Affiliate Programs

The luxury watch market is lucrative, with the global market size expected to reach $32.3 billion by 2027 (Business Wire). Affiliate marketing is an excellent option to make money in this market. Promoting luxury watch affiliate ...

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luxury watches affiliate programs

The luxury watch market is lucrative, with the global market size expected to reach $32.3 billion by 2027 (Business Wire). Affiliate marketing is an excellent option to make money in this market. Promoting luxury watch affiliate programs can earn commissions on every sale you generate.

In this article, let’s look at the 11+ best luxury watch affiliate programs in 2024. We’ll discuss each program’s commission rates, cookie duration, and other terms and conditions. We’ll also provide tips on how to succeed in affiliate marketing for luxury watches.

So whether you’re a blogger, YouTuber, or social media influencer, this article is for you. Read on to learn how to earn money with luxury watch affiliate programs today!

List of the 12 Best Luxury Watch Affiliate Programs in 2024


#1 Best luxury watches affiliate programs is overstock

Overstock started in 1999, and most people know them for selling extra electronic stuff. But they’re more than that. They also sell furniture, clothes, outdoor gear, and jewelry.

They have a whopping 10,725 different watches you can choose from. These watches range from cheap at $5 to fancy ones that cost $22,000. So, they’ve got watches for all kinds of people, from essential to fancy ones, including used Rolex watches.

What’s remarkable is that they have a program where you can help sell these watches and make money. Promoting this offer means you’ll get 5% of the money from each watch you sell. This offer has been doing well on CJ (a popular affiliate network: Commission Junction) for many years.

  • Commission rate: 5% commission per sale
  • Cookie duration: 14 days
  • Network: Commission Junction (CJ)
  • Large selection of watches: Overstock has many watches, from basic timepieces to luxury watches, including pre-owned Rolex watches. They also sell furniture, and clothes.
  • Top-performing program: The Overstock affiliate program is one of the top-performing programs on Commission Junction.
  • Easy to join: The application process is simple and straightforward.
  • No minimum sales requirements: You can start earning commissions right away, even if you don’t make a lot of sales.
  • Short cookie duration
  • The tracking tools can be a bit complicated, and it can be challenging to track your earnings.
  • The Overstock affiliate program is very competitive, so you must work hard to stand out from the crowd

Brooklyn Watch Co.

#2 Best luxury watches affiliate programs is Brooklyn Watch Co.

Brooklyn Watch Co. is one of the most luxury watch brands offering its affiliates a wide variety of luxury watches for affiliate marketer to promote among target audiences.

Customers can choose any product they like with casual, sports, and classic designs. The brand has all of them, making it a leader in this niche.

Another good quality of Brooklyn Watch Co. is its pricing policy. The mid-range prices allow affiliates to promote royal collections of watches among many potential clients. It leads to more clicks, increased conversion rates, and more commissions.

Transparency of the company with its affiliates is also considered an attractive attribute for most of them. The brand places its affiliate marketing programs on a special ShareASale platform to make all deals safe, secure, clear, and understandable.

  • Commission rate: 8.5% per sales
  • Cookie duration: 30 days
  • Network: ShareASale
  • Wide range of products to promote: offering a collection of luxury watches, from casual to sports to classic designs.
  • Mid-range prices: The prices of Brooklyn Watch Co. watches are mid-range, which makes them more accessible to many potential customers.
  • Transparency: The brand is transparent with its affiliates regarding its terms and conditions, including the commission rate, cookie duration, payout terms, etc
  • Short cookie duration
  • The tracking tools can be a bit complicated, and it can be challenging to track your earnings.
  • The Overstock affiliate program is very competitive, so you must work hard to stand out from the crowd

Citizen Watch

#3 Best luxury watches affiliate programs is Citizen watch

If a company makes more than $1 billion yearly, it’s likely some of your readers already buy from them! Citizen Watch has been in the watch business for over 100 years, making new collections that older and younger people like.

For example, they have the Eco-Drive watches. These use sunlight to work, so they’re good for the environment. And you don’t need to change the batteries, which is great for your eco-friendly content. Then there are CZ Smart watches. They’re a mix of regular watches and smart touchscreens. You can set your fitness goals, favorite colors, and even how the watch looks.

But the best thing about joining one of the top-favored luxury watch affiliate programs is that they offer up to 25% commission through the Skimlinks affiliate network.

Commission rate: depending on network

  • Through Sovrn, it’s 10-25% based on the specific SKU list item.
  • If you’re using Skimlinks, it’s 15-25% depending on the SKU list item.
  • Impact offers 2% for online sales.
  • FlexOffers provides a payout of 1.6% for online sales.

Cookie duration: N/A (Sovrn, Skimlinks), 30 days (Impact, FlexOffers)

Network: Sovrn, Skimlinks, Impact, FlexOffers

  • High-quality products
  • Competitive commission rates
  • Easy to join: no minimum traffic requirements.
  • The real-time tracking tools can be a bit complicated, and it can be challenging to track your earnings.

Daem Watches

#4 Best luxury watches affiliate programs is Daem watch

Daem products have a mix of traditions. They create watches in a studio in Brooklyn, New York, but they’re made in Switzerland, which is famous for watchmaking.

In simpler terms, they make cool watches.

The designs of Daem watches are influenced by the diverse cultures in New York. This makes their wristwatches special and unique. They’re not cheap – even their least expensive models cost $300.

But the people who buy these watches usually spend much more. On average, they spend $828 for each order.

These are high-end watches, no doubt about it.

And guess what? You’ll get big commissions for promoting them – 20% of the sale price for every product you sell. That’s about $165 for each person you refer.

Plus, the good news is that about 17 out of every 100 people you send to their website buy something. So, if you bring in people interested, you could make a of money with this luxury watch affiliate programs.

  • Commission rate: 20%
  • Cookie duration: 45 days
  • Network: Sovrn, Skimlinks, Impact, FlexOffers
  • Unique products & brand story
  • High commission rate compared to other
  • luxury affiliate programs
  • High average order value
  • Strong conversion rates
  • Higher price point which can limit customer base and make sales more challenging
  • Limited pieces appeal since the premium pricing seems less affordable prices for everyone
  • Affiliate program complexity: The various average commission rates depending on the platform (e.g., Skimlinks, Impact) could be a bit confusing

Flex Watches

#5 Best luxury watches affiliate programs is Flex Watches

Flex Watches brings back memories of the Swatch watch craze from the late 80s and 90s. They offer a collection of watches that are funky, one-of-a-kind, trendy, and tough, thanks to their rubber design and vibrant colors.

If none of their watches catch your eye, you can simply purchase one of their watch bands instead.

What’s unique about Flex Watches is that they donate 10% of each watch’s price to a charity linked to its artwork. So, it’s like you’re displaying your charitable spirit right on your wrist.

Even if this is a marketing tool strategy, it’s a clever one.

Let’s see how their offer compares to other watch affiliate programs.

First off, the 10% commission rate they offer is very appealing. On top of that, promoting a brand with a genuine commitment to giving back is a major advantage. Customers connect with that kind of thing.

  • Commission rate: 10%
  • Cookie duration: 30 days
  • Network: ShareASale
  • Unique & trendy products
  • Charitable giving: They donate 10% of each luxury watch’s proceeds to charity is a strong selling point.
  • Nostalgia and brand association
  • A limited edition appeal
  • Charity link: some affiliates wonder about the transparency of the donations


#6 Best luxury watches affiliate programs is Jomashop

Jomashop has been around since 1987 and offers big discounts on fancy jewelry, sunglasses, handbags, and watches. They have a wide range of prices, from $40 watches to almost $4 million, like the Patek Philippe.

People trust them because they let you return stuff in 30 days, have a good rating on TrustPilot, and they’ve been in business for a long time.

They say they offer 1-6% commission, but it’s not simple. They give a fixed amount based on the price of the watch. So, for a $2,000+ watch, you’d only get $40, which might not seem great. But if you refer a lot of sales, like $200,000 worth, they’ll give you a $500 bonus.

Commission rate: depending on the affiliate network

  • CJ Affiliate: 1.6-5% commission, bonuses for total commissions reached.
  • FlexOffers: 0.08% payout, $0.40 for wholesale customers.
  • Sovrn: 1.6-5.4% commission based on product and customer type.
  • Skimlinks: 0.1-0.5% commission based on product and customer type.

Cookie duration: 7 days (CJ Affiliate, FlexOffers), Not listed (Sovrn, Skimlinks)

Network: CJ Affiliate, FlexOffers, Sovrn, Skimlinks

  • Unique & trendy products
  • Charitable giving: They donate 10% of each luxury watch’s proceeds to charity is a strong selling point.
  • Nostalgia and brand association
  • Limited appeal
  • Charity link: some affiliates wonder about the transparency of the donations

Spinnaker Watches

#7 Best luxury watches affiliate programs is Spinnaker

When you visit Spinnaker Watches’ official website, you might think it’s an established luxury watch brand due to its look. Surprisingly, it’s been around for less than ten years.

The brand focuses on selling luxury watches to customers with middle to high incomes. Their watches start at $250 and are known for being incredibly stylish and trendy.

If you’re running a successful luxury watch blog or website, you should consider joining their affiliate program. Affiliates earn a 4% commission on every sale made through their affiliate links.

By referring a customer to Spinnaker Watches, you can make anywhere from $10 to $35. The program offers a 30-day cookie duration, which means you can earn a commission if a customer purchases within 30 days of clicking your link.

  • Commission rate: 4% on each sale generated
  • Cookie duration: 30 days
  • Network: Sovrn
  • Reliable brand
  • Easy to join and there are no minimum traffic requirements
  • Good tracking tools
  • Some affiliates have reported technical issues with Sovrn Commerce. However, these issues are usually resolved quickly by Sovrn Commerce customer support.

Watch Gang

#8 Best luxury watches affiliate programs is Watch Gang

Founded in 2016, Watch Gang isn’t your typical watch store. It’s a subscription box service that sends a high-quality watch to your doorstep every month. The founder got the idea after inheriting his father’s vintage Rolex.

The cool part? You get discounted prices, so it’s not as expensive as retail. They even offer a chance to win a brand-new Rolex each week.

Watch Gang stands out by offering a flat $27 commission for each sale of their products. While a percentage system might sound attractive, the flat referral fee gives you more predictable affiliate earnings. These luxury watch affiliate programs are perfect for premium products like theirs.

  • Commission rate: flat $27 commission per lead
  • Cookie duration: 30 days
  • Network: Ascend
  • Unique concept
  • High-quality products
  • Premium commissions
  • Weekly Rlex giveaways
  • Subscription model
  • Flat commission might be seen as less attractive compared to a percentage-based system, especially for higher-priced luxury products

S-Force Watches

#9 Best luxury watches affiliate programs is S-Force

S-Force watches are like the SEAL Team 6 of timepieces – tough and powerful. They’re not about being flashy; they’re for people who live big. Whether you’re an astronaut, a diver, or an elite warrior, these watches look great and do the job.

And the best part? They start at just $180, so you don’t have to break the bank.

Plus, you’re covered with a 24-month warranty. They’re looking for social influencers or affiliates with a solid online following (5,000 followers on platforms like Instagram, YouTube, or Tumblr). If you team up with S-Force, you earn a 20% commission on all sales.

  • Commission rate: 20%
  • Cookie duration: 30 days
  • Network: inhouse affiliate program
  • Functional and stylist
  • The 24-month warranty provides peace of mind to customers with luxury items
  • The program’s focus on affiliates with a minimum of 5,000 followers on specific social media platforms
  • The program’s primary focus on social influencers means that the success of the program heavily relies on the effectiveness of influencer marketing strategies.

Filippo Loreti

#10 Best luxury watches affiliate programs is Flippo Loreti

Fillipo Loreti emerged from a successful crowdfunding campaign in 2015, rapidly establishing itself as a significant luxury watch supplier. Their distinction lies in the meticulous handcrafting of each watch and the limited-edition aspect, once a watch is produced, it remains unique.

For potential customers, there’s a diverse array of choices catering to both men and women.

Turning to earnings, the average sale reaches around $218. With a 10% commission rate, your potential earnings hover around $20 per referral.

Of noteworthy interest is their conversion rate: nearly 13% of your affiliate-generated traffic could translate into actual sales – an impressive figure in the affiliate realm.

  • Commission rate: 10%
  • Cookie duration: 30 days
  • Network: Refersion
  • Unique and limited edition luxury products
  • Rapid brand growth
  • Diverse audience
  • Attractive average order size
  • High conversion rate (nearly 13% suggests strong appeal and potential for affiliates)
  • Limited edition model leading to scarcity of the luxury watches

Invicta Stores

#11 Best luxury watches affiliate programs is Invicta Store

Invicta Stores is a renowned luxury watch brand known for its range of popular and rare timepieces. Their affiliate program offers a unique edge by allowing affiliates to promote limited edition watches alongside well-known models.

The program operates through ShareASale as its core platform, with Auto Deposit facilitating faster commission payouts. Invicta Stores equips affiliates with essential promotional resources such as banners, promotional coupons, and statistical data to track link performance.

However, one notable downside is the program’s commission rate, which stands at 5% per deal. While the offering includes attractive watches, the lower commission rate could impact potential earnings for affiliates.

  • Commission rate: 5% per sale
  • Cookie duration: 30 days
  • Network: Commission Junction
  • Various products
  • Reliable brands
  • Resourceful affiliate program
  • Fast commission payouts
  • Some affiliates have reported technical issues with ShareASale

Kay Jewelers

#12 Best luxury watches affiliate programs is Key Jewelers

And now we come to Kay Jewelers – our list’s final luxury watch affiliate program, which is one of the largest jewelry brands.

It’s the prominent jewelry store chain in the United States – or at least they claim to be.

Jewelry stores often don’t get the spotlight in affiliate roundups because people don’t always connect them with watches.

Yet, Kay Jewelers stocks more than 1,500 different watches at any time.

Their range is vast, with prices starting as low as $15 for kids’ watches and climbing up to $15,000 for their luxurious timepieces. Notably, pre-owned Rolex watches also find a spot in their inventory.

How does Kay Jewelers fare compared to other watch affiliate programs in this roundup? Their commission rate is lower, but this is common in jewelry programs. Still, a 2% cut from a $15,000 sale amounts to a respectable $300.

  • Commission rate: up to 2%
  • Cookie duration: 7 days
  • Network: Commission Junction
  • Diverse watch inventory
  • High-value sales
  • Luxury options
  • Lower commission rate
  • Primary reputation lies in jewelry, and watches might not be the primary focus for their customers, potentially impacting conversion rates.

What Makes Luxury Watch Affiliate Programs Attractive to Webmasters?

Luxury watch affiliate programs attract webmasters for various reasons, including their high commission rates, a wide range of products, brand reputation, ease of joining, and good tracking tools.

High commission rates

Luxury watches are typically expensive, so affiliate programs for these products often offer high commission rates. This means that webmasters can earn significant money for each sale they generate.

For example, the Watch Gang affiliate program offers a commission rate of $27 per lead.

Product Variety

Luxury watch brands offer various products, from casual to dress and sports watches. This gives webmasters many options to choose from and promote to their target audience.

The Brooklyn Watch Co. affiliate program offers various luxury watches, including dress, sports, and casual watches.

Brand reputation

Luxury watch brands have a good reputation and are known for their high-quality products. This means that webmasters can be confident that they are promoting products their audience will be interested in.

Good tracking tools

Luxury watch affiliate programs typically offer good tracking tools that make it easy for webmasters to track their sales and earnings. This helps webmasters to optimize their marketing campaigns and make more money.

The Watch Gang affiliate program offers detailed analytics that allows webmasters to track their sales, clicks, and conversions.

Luxury watch affiliate programs offer several attractive benefits for webmasters. Suppose you have a website or blog with a good amount of traffic. In that case, you should consider joining a luxury watch affiliate program to earn extra money.

How to Make Money Through Selling Luxury Watches as an Affiliate?

Making money by selling luxury watches as an affiliate can be a great opportunity, but it requires an intelligent approach. Ways to help you succeed are:

Select the right affiliate programs

Choose reputable affiliate programs that offer attractive commissions and a wide range of luxury watch brands. Research and join programs that match your audience’s interests.

Imagine you’re into luxury watches, and you’ve found two reputable affiliate programs: “Luxurywatchesaffiliate” and “Watchloversaffiliate.” both offer good commissions and have a wide range of luxury watch brands. So you must research social media to see which is more suitable.

Niche selection

Focus on a niche within luxury watches, such as vintage timepieces, modern designs, or high-end brands. Specializing can help you target a more specific and engaged audience.

Create quality content

Develop high-quality content that educates and engages your audience. Write detailed reviews, comparisons, buying guides, and style tips. Highlight the unique features and benefits of each watch.

Build trust

You provide honest and accurate information about the watches. You mention you’re an affiliate and may earn a commission if someone buys through your link. This transparency helps build trust with your readers.

Promote exclusive offers

Partner with affiliate programs that offer exclusive discounts, limited-time offers, or unique collections. Promote these deals to create a sense of urgency and encourage conversions.

Target the right audience

Understand your audience’s preferences, demographics, and purchasing behavior. Tailor your content to address their specific needs and desires.

You know your audience consists of professionals aged 25-40 who value style and quality. Your content speaks directly to their preferences, addressing their desire for modern luxury watches that match their lifestyle.

Use social media

Share your content on social media platforms frequented by luxury watch enthusiasts. Use platforms like instagram, pinterest, and youtube to showcase the watches and connect with your audience visually.

Instagram is a great place to build a lifestyle profile; you can take advantage of their reels feature, which can boost your profile so fast that you cannot imagine.

With this approach, you’ve successfully combined the steps to create a targeted and engaging affiliate strategy for selling modern luxury watches. Remember, it’s all about understanding your audience and giving them what they want.


In the world of affiliate marketing, the best luxury watches affiliate programs in 2024 offer diverse opportunities. From Rolex to innovative subscriptions, there’s something for everyone.

Choose wisely, create engaging content, and build trust to unlock the potential of this stylish niche. Your journey to success begins with the right program and a strategic approach.

Joan, a creative mind and author behind UpPromote blog. Writing has always been my sanctuary, a place where I can explore my imagination and share my unique perspective on the world of eCommerce. Through my words, I strive to explain the complexities of the digital world and showcase its potential for innovation, growth, and limitless opportunities.