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20+ Examples of Successful Referral Programs in 2024

If you want to create a top-notch referral program but are unsure about the details, you’re not alone. Businesses of all kinds can benefit from referral marketing by turning existing customers into promoters, boosting brand awareness, ...

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best referral program examples

If you want to create a top-notch referral program but are unsure about the details, you’re not alone. Businesses of all kinds can benefit from referral marketing by turning existing customers into promoters, boosting brand awareness, fostering customer loyalty, and increasing overall customer value.

You can even run multiple referral programs simultaneously, offering various incentives like cash, store credits, upgrades, or free products.

If you’re stuck on ideas, we’ve compiled a fantastic list of 20+ businesses with refer-a-friend programs that can work for any business type and size, from startups to big enterprises!

What is A Referral Program?

A referral program is a marketing strategy where existing customers are encouraged to recommend a brand, product, or service to their friends, family, or colleagues.

In this program, when someone referred by an existing customer makes their first purchase, the existing customer receives rewards.

The referral incentives are usually promoted by the brand and may include things like gift cards, discounts, store credits, free products, etc.

To participate, customers are given unique referral links to share with their network, allowing the business to track the referrals and provide rewards accordingly easily.

With UpPromote, you can create a customer referral program with one click. Try UpPromote for FREE today!

20+ Best Customer Referral Program Examples That You Can Learn From 

Check out our top customer referral program ideas for 2024! This list is perfect for those seeking examples of successful referral programs as inspiration before launching their own.

Google Workspace

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Google Workspace is a popular online platform for working together. It includes things like Gmail and Google Docs. To join, fill out a form. If you get someone to sign up, Google pays you money based on their plan:

Business Starter: $8 per user

Business Standard: $15 per user

Business Plus: $23 per user

Remember, your reward is based on users; a Google Workspace account can have many users. For instance, if someone you refer signs up for a Business Starter plan with 20 users, you get $160.

But there’s a limit in this referral program – you can only earn from 100 users per account, with a yearly cap of 200 users. Consider using their affiliate marketing program to refer more people without these limits.

Remember, this program is only in 24 countries, and if you’re outside the United States, the money you get might be different.

Referrer rewards:

You can earn up to US$23 for each successful referral, which goes straight into your bank account. Remember that the amount may change based on the plan your friend picks and the country they’re in.

Referee rewards:

A 10% discount on their first year.

What to learn from Google Workspace:

Google’s Workspace referral program offers tiered referral programs rewards that increase with the number of users referred.

If a referrer brings in a business with 10 users, they receive up to US$230. Google rewards referrers for up to 100 users in a single referral (max reward of $2,300) and allows up to 100 referrals in a year.


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PayPal is a pioneer in referral programs. They were among the first to reward referring friends, paving the way for other programs.

PayPal, known for sending money to friends, encourages users to get their friends to sign up. The program is still active, offering a $10 reward for both the referrer and the newly-referred customer with each sign-up.

Referrer rewards:

The referrer can earn up to $100 cashback (10,000 points) by inviting up to ten friends.

For each friend (referee) who signs up and spends at least $5 within 30 days, the referrer and the referee earn 1,000 points (redeemable for $10 cash back).

The maximum reward for the referrer is 10,000 points per calendar year.

Referee rewards: 

The referee (newly referred customer) also earns 1,000 points (redeemable for $10 cash back) when they spend at least $5 within 30 days of signing up.

What to learn from PayPal:

PayPal’s referral marketing program is really good for its simple instructions, and the layout works well on phones. Plus, getting cash as a reward makes sense since PayPal is all about sending money to friends.


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Dropbox has an innovative approach to its referral program. Focused on offering users a platform for digital files, they’ve designed a program where users can earn extra storage space by inviting their friends to give Dropbox a try.

When you invite friends to join Dropbox, you can earn extra space, from 500 MB to 32 GB, depending on your friend’s plan. It’s like a reward for bringing in new users. So, the more friends you refer, the more space you get to store your files!

Also, it’s a clever way to encourage user engagement and growth.

Currently, Dropbox exclusively provides the mobile version of its referral program for Dropbox Basic users. However, for Plus account users, the program is only accessible on a desktop. This means Plus users relying solely on the mobile app might not be aware of the referral program.

Referrer rewards:

Dropbox Basic users earn 500 MB of free storage per referral, up to 16 GB.

Dropbox Plus users earn 1 GB of free storage per referral, up to 32 GB.

Referee rewards: 

When a referral creates a new account, the referrer and the referral get extra storage: 500 MB for Basic users and 1 GB for Plus users.

What to learn from Dropbox:

Dropbox has two rewards based on your account. If you pay more for your account, you can get even more extra space, which is a nice bonus. Also, it’s easy for all users to refer friends with just one click; no extra sign-ups are needed.


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Shopify does not offer a customer referral program, but its affiliate program is worth considering.

Why? Shopify is one of the largest eCommerce platforms for building online stores, with 4.8 million active websites.

The Shopify Affiliate Program is for entrepreneurs, influencers, and content creators who refer others to Shopify.

To join, you need to apply and be accepted. Once accepted, you’ll get a unique referral link. Shopify pays program members every two weeks for successful referrals who become Shopify customers.

Publisher rewards:

Earn up to $150 for every referral who subscribes to a full-priced plan, with the exact amount depending on the location of the referred merchant.

What to learn from Shopify:

They use their large user base of 4.8 million active websites. The main lesson here is that adjusting referral strategies based on the business and audience is crucial.

Shopify achieves success by providing good rewards and building strong partnerships with affiliates. The key is to be flexible and creative when designing referral programs to attract more customers.


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Elon Musk and Tesla are often in the news for their innovative and sometimes controversial methods. Despite criticism, Tesla has a high customer satisfaction rate of 89 out of 100, beating other carmakers globally

In 2016, Musk introduced a referral program, offering unique rewards like free cars, discounts, cash bonuses, and even sending photos to space.

After some on-and-off phases, the program returned in 2023, focusing on Europe and featuring electric models.

Notably, a Cybertruck raffle was introduced, letting customers use credits to win the Cybertruck. This move aims to boost demand and strengthen Tesla’s market position.

Referrer Rewards:

In July 2023, the U.S. program was updated with new incentives for certain vehicle models.

Referrer Rewards: In 2023, Tesla changed things by introducing “Loot Box Credits” as a reward. These credits could be used for software upgrades and up to 10,000 kilometers of free Supercharging.

They gave referrers 2,000 Loot Box Credits for each successful referral. Later in July 2023, Tesla updated the U.S. referral program to give referrers 10,000 Tesla credit points. These points could be used for free Supercharging and getting accessories or upgrades for their Tesla.

Referee rewards:

In July 2023, Tesla improved the U.S. referral program for people buying the Model 3 and Y. If you were referred and bought one of these cars, you got a cash discount and several months of free Full-Self Driving (FSD).

What to learn from Tesla:

Tesla has done a great job involving its happy car owners in spreading the word. Their referral program focused on rewarding existing Tesla owners who loved their cars with meaningful perks like Loot Box Credits for free Supercharging.

What’s cool is how they kept things exciting and relevant by changing up rewards and turning the referral process into a bit of a game.

New York Times

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The New York Times is one of the most respected newspapers in the world, and its referral program reflects that. The program is designed to encourage existing subscribers to share their love of the Times with others, and it offers a variety of rewards for doing so.

Subscribers have the opportunity to participate in the Sponsor a Student Subscription Program.

Through this program, for every purchase made via the subscriber’s referral link, five public school students are provided with a complimentary subscription.

Additionally, individuals invited through the referral link can enjoy a discounted subscription sign-up cost of $1 per week.

Referrer Rewards:

You can invite your friends and family via email to join The New York Times at a special rate of $1 per week for the first year. After that, the regular rate of $4.25 per week will apply.

What to learn from the New York Times:

Recipients have complimentary access to NYTimes.com and apps.

The sharing process is secure, with no sharing of accounts or personal information.

Subscribers can check their eligibility to share subscriptions in their account settings.


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Robinhood Markets is a financial services company renowned for introducing commission-free stock and ETF trades through its innovative mobile app.

It gained significant attention by planning to provide commission-free cryptocurrency trading, attracting over 1.2 million customers daily.

Robinhood currently supports trading cryptocurrencies like Bitcoin, Ethereum, Dogecoin, and Litecoin. With plans to fully support cryptocurrency wallets for deposits and withdrawals, the company, now public after its IPO on Nasdaq, has over 31 million customers.

The referral program plays a vital role in its customer acquisition strategy, offering cost-effective benefits compared to other marketing methods.

Referrer Rewards: 

The cash value of the stock you receive could be between $5 and $200.

Referee rewards: 

Similar to the referrer, the referred friend also gets a stock selected from a group, with its value ranging from $5 and $200.

What to learn from Robinhood:

At Robinhood, their referral program is pretty straightforward. When you refer a friend and they sign up, both of you get a randomly chosen stock. The value of the stock can be anywhere between $5 and $200, which adds a fun twist to the referral reward. It’s important to note that the stock’s value can go up or down over time.

Even though only a small percentage might get a stock worth more than $10, Robinhood highlights a potential value of up to $225, creating excitement about the reward.

Interestingly, Robinhood puts the rewarded stock directly into customers’ Robinhood investment accounts. This promotes the use of their trading platform and introduces customers to new stocks.

Instead of offering rewards that might take customers away from their platform, like vouchers or cash, they use rewards to encourage engagement with their core product.


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Venmo, a widely used digital wallet with over 60 million users, has experienced significant growth through word of mouth marketing.

Many users might have initially downloaded the app due to recommendations when making payments on platforms like Facebook Marketplace.

Despite its organic growth through informal referrals, Venmo offers a formal referral program. This means that users can potentially miss out on free money by not taking advantage of the referral program, which rewards them for spreading the word about Venmo.

Referrer/ Referee Rewards: contact the support team

What to learn from Venmo:

Venmo makes it easy to find and join their referral program directly from your user account. This is helpful, considering a lot of people are already spreading the word about Venmo for free. They also provide a tool to track your referrals, making keeping tabs on your invites convenient.


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Uber‘s referral program is a cool way for drivers to pocket some extra cash by simply inviting friends to join the Uber community. It’s a straightforward process – drivers get a unique referral invite code from the Uber app and can easily share it via text or email.

Once friends sign up using this code, the inviting driver can track their progress in the app and receive regular updates through emails.

The sweet part comes when the referred friend completes a set number of trips, meeting all the necessary conditions – the inviting driver then scores a reward, adding a little extra to their account.

Referrer Rewards:

You earn an extra amount or reward when your referred friend completes a certain number of trips within a given time frame. The reward details, such as the amount or nature of the financial incentive, may vary by city.

Referee Rewards: contact the support team

What to learn from Uber:

It’s cool that they have referral programs for both employees and customers. This shows they’re thinking strategically and including everyone—the folks who work for them and those using their services.

Different programs for each group helps them get the most out of their referral efforts and ensure everyone feels involved.


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SoFi is a money management app that helps people handle their finances, offering services like savings, investments, and various types of loans.

One of SoFi’s referral programs, the app referral, is pretty straightforward. If you refer a friend who downloads the SoFi app and registers on SoFi.com within 24 hours using your link, you both get reward points.

The referrer can promote their products in receive up to $1000 for each friend you refer.

This app referral program allows you to earn rewards for up to five successful referrals. Apart from this, SoFi has five other referral programs, including those for loans, investments, credit cards, money, and banking, offering different benefits for each.

Referrer Rewards:

Active Investing: Get $75, give $25

Student Loan Refinancing: Get up to $1,000 for each friend you refer

Personal Loans: Get $300, give $300

Private Student Loans: Earn up to $500

Credit Card: Get $100 for each friend you refer

SoFi Checking and Savings: Get $75, give $25

Referee Rewards: 1,000 points (worth $10)

What to learn from Sofi:

SoFi referral program is easy to join for both referee and referee and referrer. The time limit for the app referral adds a bit of urgency, encouraging quick sign-ups. Overall, SoFi uses these programs to attract and keep users by providing incentives for using various aspects of its financial platform.


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AllTrails leverages emotions to drive strong referrals. Since AllTrails users already share a love for the outdoors, referring friends to the app is easy, especially since there’s a free option available.

Outdoor enthusiasts benefit from an insightful trail app, and the person referring them feels good about contributing to planting a new tree. It’s a win-win situation, fostering a sense of community among nature lovers and encouraging the exploration of trails together.

Referrer /Referee Rewards: a tree is planted

What to learn from AllTrails :

The AllTrails referral program is straightforward and user-friendly, with no significant drawbacks. Participants can effortlessly share the app with friends, potentially contributing to tree planting.

AllTrails keeps it simple by offering a basic sharing option, users receive a referral link that they can share


best referral program examples 12

Zoho‘s refer-a-friend program is a rewarding initiative for users, offering a 15% commission on the referral’s subscription fee. The incentive is granted after the referral signs up and actively uses Zoho’s products for 90 days.

However, rewards are credited to the Zoho Wallet and are non-redeemable to bank accounts. The credits are valid for a year and can be used to purchase new Zoho apps, renew subscriptions, or acquire add-ons.

Notably, the program applies only to the initial purchase, excluding additional products added later. Zoho’s referral system carries no earning limits, encouraging users to recommend the platform widely.

Referred customers also enjoy $100 in promotional credits.

Referrer Rewards: 15% commission on the referral’s subscription fee

Referee Rewards: $100 in promotional credits

What to learn from Zoho:

Zoho’s friend referral program is straightforward and rewarding. When you refer someone, you get a 15% commission from their Zoho subscription fee after they use the product for 90 days.

This bonus comes in Zoho Wallet credits, which you can use to buy new apps, renew subscriptions, or get add-ons.

Plus, there’s no limit to what you referrer can earn, which encourages them to earn continuously.


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Evernote is a popular note-taking app. They achieved remarkable success without spending money on traditional advertising or SEO.

With over 100 million active users and a $1 billion valuation, Evernote’s strategy focused on creating an excellent product that users would naturally love and recommend to others.

Their referral program was crucial to this success, relying on word-of-mouth as a powerful marketing tool. The program likely encouraged existing users to share Evernote with friends, contributing to the app’s substantial growth.

Referrer Rewards: Get 10 points for the first three friends you refer—enough for three months of Premium or an extra 3 GB of monthly upload. Plus, earn 5 points whenever a friend you referred buys Premium.

Referee Rewards: Have a free month of Premium as their reward.

What to learn from Evernote:

Offering something for free (a freemium model) has been a big hit for referral programs like Dropbox, Uber, and Evernote. Evernote’s easy program design keeps customers excited to refer friends, ensuring they can keep enjoying the free Premium trial.


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Kwiff, a sports betting platform established in 2015, sets itself apart in the UK sports betting market with unique features like “Supercharged” odds, providing users with unexpected boosts for an adrenaline rush. This dynamic approach extends to their referral program, offering the referrer and the referred friend a complimentary randomly generated bet valued at £10 for any sport or bet type. Notably, winnings from this program have no wager requirements, and there’s no limit to the rewards participants can earn.

Referrer Rewards:

The referrer receives a randomly generated £10 bet for every successful referral, applicable to any sport or bet type.

Referee Rewards:

The friend referred into the program receives the same £10 bet as the referrer.

What to learn from Kwiff:

Customizing rewards for specific groups or events, like sports seasons, makes incentive programs more appealing. This tailored approach connects with people better, making the rewards more relevant and enjoyable.

By aligning incentives with what customers love, or specific groups appreciate, businesses can make their programs more engaging and effective. It’s a simple way to boost participation and satisfaction in the program.


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SMARTY, a mobile network under the UK telecoms group Three, started in 2017 with a commitment to simplicity and honesty. They offer contract-free, SIM-only services and stand out by ‘buying back’ unused data each month.

Understanding that their tech-savvy audience prefers real recommendations over traditional marketing, SMARTY introduced a referral program early on. This aligns with their goal of staying straightforward and appealing to a connected and marketing-averse customer base.

Referrer Rewards:

Get free service in one month

Referee Rewards: the same as the referrer, with one month of free service.

What to learn from SMARTY:

SMARTY perfectly matched its offerings with its audience. From concept to reality in just six months, SMARTY’s lean approach with a small team of four engineers resulted in a straightforward website and mobile platform.

Reflecting their commitment to simplicity, the referral program is user-friendly, allowing easy sharing from the mobile app, a clear referrer dashboard, and uncomplicated rewards in the form of free service months.

While maintaining simplicity, SMARTY injects freshness into the referral marketing campaign by regularly introducing booster campaigns with limited-time extra rewards, encouraging consistent customer referrals.


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The Scooter’s Coffee loyalty program, centered around the “Smiles” points system, rewards business customers with 3 Smiles for every $1 spent. Upon earning 180 Smiles, users receive a complimentary drink.

The program allows flexibility in payment methods, offering preloaded funds or instant billing options. Additionally, customers can refer friends, earning a $2 credit for both parties.

The simplicity of Scooter’s Coffee loyalty program is commendable, allowing users to track their referrals easily.

Referrer Rewards: $2 credit per referral

What to learn from Scooter’s Coffee:

The “share” feature offers multiple options for sharing, including text, email, and social media. When selecting one of these options, a pre-filled message appears, simplifying the sharing process.

An additional benefit is the ability to edit the message, providing flexibility for users who want to customize the content. Including a QR code adds to the convenience of offering a quick and easy way to share information.


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Harry’s, the company known for shaving stuff, became super successful with its billion-dollar subscription service and a store-plus barbershop in Manhattan. A big reason they got so popular is their smart referral program.

When they launched, Harry’s did a week-long referral program to get lots of people interested. They wanted to collect emails from potential customers.

What’s cool about their referral program is they mixed it with other online marketing tricks. They told people to share with friends using email, Facebook, or Twitter; in return, they got real rewards.

This spread the word about the brand and got people talking about it online.

So, Harry’s made their referral program work really well, building excitement about their brand and getting more people to know about them. This shows how companies can use word-of-mouth, like telling your friends and other online tricks, to grow and become popular.

Referrer Rewards:

You score free shave cream if you get five friends to check out Harry’s. Hit the milestone of referring 10 friends, and you’ll snag a free razor. But it doesn’t stop there – refer 25 friends, and you’ll upgrade to a free premium razor.

Now, if you’re a super referrer and manage to get 50 friends on board, you’ll enjoy free shaving for a whole year.

Referee Rewards: If your buddy is new to Harry’s, they get a sweet deal too – 10% off their first purchase

What to learn from Harry’s:

After a week of telling people about Harry, they got way more attention than they thought. They got 100,000 new leads in just one week! Because of their amazing referral program, Harry’s went from being a small company to being worth a billion dollars, and everyone knows about them now.

But recently, they changed their referral program. Before, they gave big rewards, but now it’s simpler – you and your friend each get a $5 credit. They made it less fancy than before.


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Ibotta is a fantastic cashback platform for shoppers. Simply shop at various stores, submit your receipt, and receive cashback.

You can invite friends with a referral code through email, text, or social media, and when they make their first purchase within a week of signing up, you get a $10 bonus.

After redeeming a qualifying offer, your friends also enjoy a $5 bonus upon registration and a $10 reward. The best part? There’s no limit to how many friends you can refer.

Referrer Rewards: $10 per referral

Referee Rewards: $5 bonus upon registration

What to learn from Ibotta:

The Ibotta referral program stands out for its simplicity and mutual benefits. Users invite friends by sharing a referral code through various channels like email, text, or social media.

Its ease of use makes it unique – just share the code, and everyone gains real cash back. The program encourages continuous participation, allowing users to repeat the process and earn more by referring more friends.

Kaizen Gaming

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Kaizen Gaming is a rapidly expanding global gaming company. It operates two brands, Stoiximan in Greece and Cyprus and Betano, in ten additional countries, such as Germany, Romania, Portugal, Bulgaria, Brazil, Peru, and Chile.

With over 2.4 million active players in 2022 participating in more than 1 million sporting events worldwide, Kaizen Gaming emphasizes user-friendly interfaces and engaging customer experiences supported by cutting-edge technology.

The company’s commitment to excellence has contributed to its remarkable growth in the competitive gaming industry.

Referrer Rewards:

For each brand within Kaizen Gaming, the reward proposition varies. Generally, an existing customer stands to earn €10 (or the local equivalent), which is then added to their account.

Referee Rewards: get €10 (or the local equivalent) added to their account.

What to learn from Kaizen Gaming:

Kaizen Gaming recognized the power of reward marketing to boost its entry into new territories. As they explored opportunities beyond the usual gaming spots, Kaizen Gaming aimed to take the lead in these fresh markets using referral marketing.

Since they started their referral campaign, Kaizen Gaming has successfully launched strong referral parnter programs in various countries, including Brazil, Bulgaria, Chile, Portugal, and Germany, under the Betano brand.

They also extended this strategy to Greece and Cyprus under the Stoiximan brand, with plans to expand to Peru, the Czech Republic, and Canada soon. The CRM Campaign Manager emphasizes the vital role of referral marketing in their rapid growth and expansion.


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Vitality, a prominent Health, Life, and Car insurance provider in the United Kingdom, stands out with its shared value approach and rewards integration into its business model, serving as a unique selling proposition for prospects and customers.

In 2019, members saved a remarkable £103 million through the Vitality Healthy Living program. This program helps members understand their health and motivates them to adopt healthier lifestyles by offering incentives and rewards.

While Vitality employs reward marketing across various aspects of its business, this insight will concentrate on its enduring program in Health and Life insurance.

Referrer Rewards:

£100 Amazon or John Lewis Voucher

Referee Rewards: similar to the referrer, £100 Amazon or John Lewis Voucher

What to learn from Vitality:

Vitality recognized the efficiency of referrals as a cost-effective acquisition channel, boasting a low cost per acquisition (CPA) and a high return on investment (ROI). Their referral program has achieved impressive results, with a remarkable 98% engagement rate and a substantial 49% conversion rate for visitors referred to the program.


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Grover is an electronics rental service that offers a flexible and sustainable way to access the latest tech. Their referral program is awesome, too, as it’s easy to share and track service referrals.

Grover’s referral program is user-friendly, offering the referrer and the referred friend $30 in Grover Bucks.

The process is straightforward, requiring users to share a custom referral link with friends. Once a friend starts their first Grover subscription, both parties receive the $30 Grover Bucks reward.

Users can apply their Grover Bucks toward future payments two weeks after their friend receives the device. The program allows users to track their referrals, receiving notifications whenever a friend initiates a subscription through the shared link.

With an appealing incentive and ease of use, Grover’s referral program enhances user engagement and promotes the platform effectively.

Referrer Rewards:

$30 Grover Bucks

Referee Rewards: Get 1 month free

What to learn from Grover:

Grover’s referral program page is clean and easy to understand. It has nice pictures showing people sharing Grover with friends, and the three steps make it simple. The rewards are a win-win: friends you refer get a free month’s rental, and you get $30 for your next Grover payment.

It’s a good deal that makes sharing Grover worthwhile. The page is well-designed, making it easy for users to refer friends and enjoy the benefits of Grover’s services.

Why Should Use A Referral Program?

84% of people trust recommendations from their inner circle more than any other information about a brand. Referral programs tap into this trust by encouraging customers to recommend a brand to their friends, creating a reliable source of leads and sales.

A referral program is helpful for all kinds of businesses, big or small, no matter what they do. Here are four good things that happen when you have your own referral program:

  • Make sharing easy
  • Get new customers
  • Bring in good customers

Standardize the Sharing Process

Making it easy for customers to spread the word is crucial. Even if your customers love your products, they may forget to tell others.

Referral program software helps by creating a standardized way to invite and reward customers for recommending your brand. With clear rewards, you increase the chances of getting word-of-mouth referrals.

Attract New Customers at a Low Cost

Referral programs motivate current customers to recommend your business with the promise of rewards. The cost is relatively low as you only pay incentives when a referral becomes a customer. This results in a lower customer acquisition cost (CAC) compared to many types of advertising.

Bring in High-Quality Customers

Referred customers tend to be more valuable. They spend more, are more likely to make repeat purchases, and have a higher customer lifetime value. Moreover, they are three times more likely to refer others, creating a cycle of valuable customers.

What Makes A Good Referral Program?

A good referral program is like a smart strategy that can really help a business grow. It’s all about happy customers bringing in new ones. When done right, it’s a great asset for a business, making the brand more known, getting new customers, and making more money.

Here are the important things that make a referral program work well:

Clear and Attractive Incentives

For a referral program to succeed, the incentives offered must appeal to both the existing and the potential new customers making the referral.

This could include discounts, free products, exclusive access, or any other valuable reward. The clearer and more enticing the incentives, the more likely customers are to participate.

Clear and Appealing Rewards

To make a referral program work, the rewards need to be attractive for both the person referring and the potential new customer. This could mean discounts, freebies, exclusive access, or any other cool reward. The clearer and more exciting the rewards, the more likely customers will want to join in.

Easy Sharing

A good referral program makes it super easy for customers to share. Provide simple tools like personalized links or easy sharing on social media. The easier it is to spread the word, the more likely customers will actually do it.

Trust and Transparency

Trust is paramount in referral programs. Both the referrer and the referred customer should clearly understand the program’s terms and conditions.

Transparent communication about how rewards are earned, the referral process, and any limitations help build customer trust, making them more willing to participate.


You should tailor the referral program to the preferences and behaviors of individual customers to enhance its effectiveness. Personalized incentives and communication make customers feel valued and understood.

Also, consider incorporating personalized referral codes, recommendations based on past purchases, or exclusive offers for loyal customers to make the program more appealing.

Mobile-Friendly Setup

Since more people use smartphones, ensure your referral program works well on mobiles. A design that fits on small screens and is easy to use on phones or tablets ensures a smooth experience for customers who prefer using their mobile devices.

Frequently Asked Questions

  • What are the different types of referral programs?

Referral programs come in various forms, including incentivized referrals with rewards, affiliate programs offering ongoing commissions, loyalty programs for repeat business rewards, influencer partnerships leveraging influential figures, and co-marketing referrals through cross-promotions with other brands.

  • How to create a great referral program?

To craft an effective referral program, define clear and enticing incentives. Simplify the sharing process for customers, build trust through transparent terms, and personalize rewards based on individual preferences. Ensure a mobile-friendly experience, implement robust tracking, prominently promote the program, provide timely recognition, communicate consistently, and be adaptable based on feedback.

Wrapping up

In this article, we’ve highlighted 21 available referral programs, offering customers a fantastic opportunity to earn and save money. These programs have become a popular marketing strategy for businesses.

Referral programs work by encouraging customers to invite friends and family to use a product or service rewarding them with various incentives. Joining these programs is a smart move for customers seeking discounts, as some offer credits for new purchases while others provide cash rewards.

If you’re seeking ideas for your business, analyzing the 21 initiatives we’ve listed is a great starting point. You can start building your referral program with incentives using UpPromote today!

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.