Start for free

Our results in numbers

$1,2B+

Affiliate sales tracked

120K+

Clients served

12M+

Referred orders recorded

4,000+

Reviews from customers

UpPromote History
UpPromote was founded in 2019 with the mission of helping Shopify merchants easily build and manage their affiliate programs.

Since then, UpPromote has continued to grow and has become one of the leading affiliate marketing solutions for eCommerce businesses.

Vision

To lead the future of affiliate and referral marketing for global eCommerce.

Mission

To empower merchants with technology that turns partnerships into long-term growth.

UpPromote History

 

2019 — UpPromote was founded
2020 — Core platform foundation built
2021 — Global market expansion
2023 — Over $1.2B in affiliate revenue tracked, more than 120,000 merchants served, over 12 million successful referral orders, more than 4,000 customer reviews
2024 — Team and platform scaling
2025 — Strategic partnerships and growth focus

Meet our team

Stephen Do

Founder & Product Director

Michelle Nguyen

Product & Marketing Manager

Nicolas Bui

Technical Lead

Stark Le

Customer Support Manager

Lily Nguyen

Partnership Manager

Our core values

Our customers are our true north, guiding everything we do to meet their needs and keep them satisfied. In our product development process, we focus on the following five key criteria:

Easy-to-use

No expertise is needed to start affiliate marketing. We create a simple interface with built-in tooltips for easy navigation and setting up of affiliate programs.

Reliable

We regularly review the app's functions to ensure everything runs smoothly and properly. Our support team is always of help at any time.

Precise

We offer multiple tracking methods with robust automated features to record referrals, pay affiliates, and analyze data accurately.

Innovative

At UpPromote, innovation drives us. We constantly seek new ways to improve our system and update features to provide the best user experience.

Customizable

We provide flexible options to tailor settings and appearances to match your brand's identity as well as meet your specific requirements.

Don’t just take our word for it.
Hear it from our customers.

Over $1 million in affiliate sales

eFavormart used the MLM feature to build a lively and engaged affiliate network. They attracted dedicated influencers and inspired them to sell more, gaining useful insights along the way.

By offering good commission rates, eFavormart created a close-knit group of 500 affiliates who worked hard to drive over $1 million in sales through UpPromote.

Read their story
Read their story

Holbrook Pickleball won a 86% sale boost in just one year!

Thanks to UpPromote, Holbrook Pickleball achieved an 87% increase in orders with over 170 onboarded ambassadors.

Holbrook Pickleball set up different campaigns to work with regular ambassadors, sponsored athletes, and Youtube influencers. Plus, our advanced analytics helped the brand recognize top performers and reward them with beautiful gift packages.

Read their story
Read their story

“Working with UpPromote to design and develop our affiliate opportunity has been an amazing experience. We feel their team is part of our team and cares for our success!”

Kiel Tredrea

TréSkin Chief Creative Officer

Read their story

“UpPromote helped us gain more than $1.8 million after over a year of affiliate marketing.

We did use other affiliate platforms but most of the sales came from UpPromote. We had a huge pool of 5000 affiliates, generating more than 30,000 orders.”

Jon Cook

Chief Marketing Officer at Saledress

Read their story