Have you ever placed a bet? If the risk feels too high, there’s another way to profit from online gambling: join the 1xBet affiliate program.
1xBet operates as one of the world’s largest betting platforms, offering casino games, sports betting, poker, and virtual sports. They update thousands of live events daily, providing competitive odds to gamblers across 62 countries.
This article covers everything you need to know about the 1xBet affiliate program—commission structure, payment terms, promotional strategies, and whether it’s worth joining.
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What is 1xBet?
Established in 2007, 1xBet was among the first legal online gambling platforms globally. The platform operates in 62 countries but remains prohibited in regions like Canada, the UK, and France due to local betting regulations.
1xBet covers 50+ sports disciplines with diverse betting markets: match winners, exact scores, handicaps, and live betting options. They also offer 13,000+ traditional and virtual casino games from top providers like NetEnt and Microgaming.
The platform features modern interfaces and live dealer models, giving gamblers realistic, interactive experiences. Users can place wagers on 1,000+ daily sports events.
Bottom line: 1xBet combines sports betting depth with extensive casino options—giving affiliates multiple product angles to promote.
1xBet Affiliate Program Overview
The 1xBet affiliate program targets anyone interested in the betting niche—experience optional. As an affiliate, you earn commissions when customers complete qualifying actions. You’ll also receive lifetime commissions on revenue share from your referrals.
No joining fees. No experience requirements. 1xBet runs an in-house program, so you apply directly through their website.
What you get:
- Exclusive affiliate dashboard with detailed performance reports
- Comprehensive promotional materials (banners, videos, landing pages)
- Access to 1xBet’s global brand recognition
The program welcomes beginners, but success requires understanding gambling audiences and effective traffic generation.
Commission Structure & Payment Terms
1xBet offers 40% commission on every successful referred customer. Affiliates can choose between CPA (Cost-per-Action) or Hybrid models upon request. You earn lifetime commissions on customers’ ongoing activity.
Cookie duration: Not publicly disclosed. Contact 1xBet after approval for tracking details.
Payment schedule:
- Frequency: Weekly
- Minimum threshold: $30 account balance
- Methods: 200+ options across all operating countries
The 40% revenue share applies to net gaming revenue—what customers lose minus what they win. Higher betting activity from your referrals means higher commissions.
My take: Weekly payouts create faster cash flow compared to monthly programs, but the undisclosed cookie duration makes earnings harder to estimate before joining.
The 1xBet Affiliate Program: Strengths, Challenges, and Strategy
The 1xBet affiliate program stands out in the crowded betting market, largely due to its established brand credibility. With over 15 years in the industry, 1xBet enjoys strong recognition, which naturally makes converting an audience easier.
Furthermore, the program offers a highly competitive 40% revenue share, matching or exceeding most rivals, along with the huge advantage of lifetime commissions. This means affiliates continue earning as long as their referred customers remain active.
Another major benefit is the sheer flexibility in payouts. Affiliates have access to over 200 payment methods across 62 countries, ensuring they can receive payouts conveniently and in their local currency.
For promotion, the program provides ready-to-use promotional materials—including banners, promo codes, links, and landing pages—eliminating the need to create assets from scratch. Finally, there’s no website requirement; promotion is possible via social media, YouTube, forums, or any platform where the target audience gathers.
Key Challenges to Consider
While the benefits are strong, potential affiliates must be aware of certain challenges. The most significant is regional restrictions: 1xBet operates illegally in major markets like the UK, France, and Canada. If your audience is concentrated in these regions, this program simply won’t work. Additionally, the program requires a niche audience of existing sports fans and gambling enthusiasts—general audiences won’t convert well.
It is also important to note the program has an undisclosed cookie duration. Without knowing the tracking window upfront, estimating precise earning potential can be difficult. Successful affiliates overcome this by building deep, engaging audiences around specific sports like football, basketball, or cricket before promoting the betting platform.
How to Join: A Simple Step-by-Step Process
The application process is straightforward and quick, taking only a few minutes to complete:
- Visit the Affiliate Page: Start by navigating to the 1xBet Partners page to review commission rates, payment details, promotional materials, and program terms thoroughly before applying.
- Click “Become an Affiliate”: Once you understand the program structure, click the application button to begin the sign-up process.
- Complete the Application Form: Fill in essential details such as your full name, email address, phone number, preferred language, and current country of residence.
- Wait for Approval: The 1xBet team typically reviews applications within 48 hours. Upon approval, you will receive login credentials for your dedicated affiliate dashboard.
- Access Promotional Materials: Log in to your new dashboard to find performance tracking reports, ready-to-use banners and creatives, unique referral links, and brand guidelines. A dedicated affiliate team is available to assist with any setup questions.
Effective Promotion Strategies for Success
Success in betting affiliate marketing relies on targeting the right audience with relevant, engaging content.
Identify and Target Your Core Audience
Focus squarely on sports fans and gambling enthusiasts. Content should revolve around betting tips for specific sports, strategies for successful online betting, odds analysis, and responsible gambling practices. Generic content aimed at non-gamblers will not lead to conversions, no matter how much traffic you generate.
Highlight Competitive Advantages
When promoting, emphasize what makes 1xBet stand out. This includes their high odds across 50+ sports, the massive selection of 13,000+ casino games, live betting on 1,000+ daily events, and the ability to process multiple payment methods in local currencies. Data-backed comparisons of 1xBet’s odds and options against competitors can significantly build credibility.
Create Platform-Specific Content
Match your content format to the distribution channel for maximum impact:
- YouTube: Utilize betting strategy tutorials, odds analysis, or platform walkthroughs.
- TikTok: Use quick betting tips and reaction videos to major sports events.
- Social media posts: Focus on odds highlights, promotional bonuses, and live event coverage.
- Blog articles: Create in-depth guides, system explanations, or full platform reviews. Diversifying content types helps you reach wider audiences and identify which formats resonate best.
Share Relatable, Authentic Experiences
If you have personal gambling experience, share specific stories. This could involve successful bets you’ve placed (including exact odds and outcomes), mistakes made and lessons learned, or how you personally use 1xBet’s features to improve your strategy. Authenticity builds trust—specific details prove you genuinely use the platform.
Leverage Ready-to-Use Materials
Always utilize 1xBet’s promotional assets. Their banner ads, video creatives, conversion-optimized landing pages, and unique promo codes are already tested and proven to boost click-through rates and conversions more effectively than assets created from scratch.
Focus on High-Intent Traffic
Target users who are actively searching for betting platforms. This involves creating SEO content targeting keywords like “best online sportsbook” or “1xBet review,” running paid ads on sports content, or engaging in sports betting forums. High-intent traffic converts at a significantly higher rate than general interest audiences.
Is the 1xBet Affiliate Program Worth Joining?
The 1xBet affiliate program offers strong benefits, including a 40% commission, lifetime earnings, and massive payment flexibility.
You should join if:
- Your audience includes sports fans and gambling enthusiasts.
- Your content creation focuses on betting strategies or sports analysis.
- Your traffic originates from one of 1xBet’s 62 operating countries.
- You are looking for weekly payouts and lifetime commissions.
You should skip if:
- Your audience is heavily concentrated in restricted regions (UK, Canada, France).
- You are not interested in creating gambling-related content.
- You require a program with a disclosed cookie duration upfront.
Bottom line: 1xBet works exceptionally well for affiliates who are already established in the sports or gambling content niche. If you are building an audience from scratch, prioritize establishing your authority around specific sports before promoting the betting platform itself.
FAQs
Who should join the 1xBet affiliate program?
Anyone interested in sports betting affiliate marketing—experience optional. However, having knowledge of sports or gambling helps create more effective promotional content.
Is there a joining fee?
No. The 1xBet affiliate program charges no application or membership fees.
Are there minimum requirements to become an affiliate?
1xBet has no strict requirements, but your audience should primarily consist of sports fans or gambling enthusiasts for conversions to work.
Can I promote other affiliate programs simultaneously?
Yes. 1xBet allows affiliates to promote related services like gambling tools, casino platforms, or sports streaming services alongside their program.
What are the best 1xBet alternatives?
Bet365 offers live betting on 750,000+ sports events with thousands of casino games, processing up to 2 million bets per hour at peak times.
Melbet focuses on sports betting across football, tennis, cricket, and basketball. Their Multi-Live feature lets gamblers bet on eight matches simultaneously.
Top 5 Alternative Betting Affiliate Programs
Betway Partners
Long-running sportsbook and casino program with in-house tracking and monthly payouts. Revenue share ranges 25-40% with CPA and hybrid options available. Known for dedicated account manager support and detailed reporting. Minimum payout thresholds vary by method (€100 for e-wallets). Includes 2% sub-affiliate commissions.
888 Affiliates
Promote globally recognized, regulated brands across casino, sports, poker, and bingo. The 888 affiliate program emphasizes high conversion rates, timely payments, and personalized commission plans. Offers diverse creatives and account manager support suitable for multiple markets.
Kindred Affiliates (Unibet)
Portfolio program covering Unibet and other Kindred brands. Competitive tiered revenue share (25-35%), multi-language assets, and presence in regulated markets. Public terms and conditions with a long track record add credibility. CPA and hybrid deals available.
Pinnacle Affiliates
Sportsbook known for sharp odds. Offers lifetime player commissions with tiered revenue share (25-35% after initial period). No minimum earnings for commission withdrawals. Comprehensive promotional materials via Income Access platform.
Betsson Group Affiliates
Access multiple brands including Betsson, Betsafe, and CasinoEuro. Flexible reward plans with revenue share, CPA, and hybrid options. Headline rates reach 45-50% depending on brand and deal structure. Strong reputation for affiliate support and reliable payments.
Each alternative offers different commission structures and market focuses—compare based on your traffic sources and audience preferences
