About 1xBet
1xBet is one of the world’s largest international online betting and gambling brands, founded in 2007 and licensed in Curaçao. Known for its massive selection of betting markets, the platform offers over 1,000 daily sports events, extensive live casino games, slots, and esports betting.
The brand has a strong global presence, particularly in regions like Latin America, Africa, and Asia, and has sponsored major sporting organizations such as FC Barcelona and the CAF (Confederation of African Football).
1xBet Affiliate Program Overview
The 1xPartners program is designed to allow marketers to monetize their traffic by referring players to the 1xBet platform. It is widely known for its high conversion rates due to strong brand recognition and a low barrier to entry for players.
| Feature | Details |
| Industry | iGaming (Online Gambling & Sports Betting) |
| Product Type | Sportsbook, Live Betting, Online Casino, Live Casino, Esports, Poker, Bingo, Lottery |
| Affiliate Program Type | Revenue Share (RevShare), CPA (Cost Per Acquisition), Hybrid (Mix of both) |
1xBet Affiliate Program Offers
This section details the operational rules and tools available to affiliates.
| Feature | Details |
| Promotional Materials | Banners, Text Links, Landing Pages, Promo Codes (customizable), Video Creatives |
| Affiliate Cookie Duration | 30 Days (Standard) — Refers to the tracking window for clicks. Once registered, players are linked for life. |
| Accepted Traffic Sources | Websites, Blogs, Social Media (Facebook, Instagram, Telegram), YouTube, Email Marketing, Teaser/Contextual Ads. |
| Accepted Countries | Global (62+ countries) with a focus on LATAM, Africa, and Asia. <br>(Restricted in: USA, UK, Australia, France, Spain, Italy, and select EU nations) |
| Explicit Content | Prohibited (Adult/Pornographic content is generally not accepted) |
| Religious/Political Content | Prohibited (Traffic sources with sensitive political or religious content are typically rejected to ensure brand safety) |
1xBet Affiliate Commissions & Payments
1xBet is famous for its flexible payment terms and low withdrawal thresholds.
| Feature | Details |
| MLM (Sub-affiliates) | Yes (Typically earns ~2% to 5% of referred affiliates’ earnings) |
| Commission Rate | 15% – 40% Revenue Share (Lifetime) <br> CPA deals up to $200+ available upon negotiation |
| Commission Structure | Tiered Revenue Share (Increases based on the number of active players and net revenue generated) |
| Payout Frequency | Weekly (Every Tuesday) — One of the fastest in the industry |
| Payout Methods | 200+ Methods: Crypto (Bitcoin, USDT, etc.), WebMoney, Skrill, Neteller, Bank Wire, Player Account Transfer |
| Minimum Payout | $30 |
Suitable Affiliates for 1xBet Affiliate
The program is highly inclusive and suitable for a wide range of content creators due to the broad appeal of sports betting.
- Bloggers: Sports news sites, betting tipsters, and casino review blogs.
- TikTokers: Creators focusing on sports highlights, lifestyle, or betting strategies (using Promo Codes).
- KOC (Key Opinion Consumers): Everyday users sharing referral codes in group chats (Telegram/WhatsApp).
- KOL (Key Opinion Leaders): Respected sports analysts or handicappers.
- Influencers: Lifestyle or sports influencers on Instagram/Twitter.
- YouTubers: Sports commentary channels, match previewers, and casino streamers.
- Video Editors: Compilations of sports highlights (monetized via links in descriptions).
- Livestreamers: Twitch/Kick streamers broadcasting live slots or sports commentary.
1xBet Affiliate Software
1xBet uses a proprietary (in-house) affiliate management platform called 1xPartners.
- Pros: Tailored specifically to their products, allows for instant generation of promo codes and specialized reports.
- Cons: Interface can feel dated compared to modern third-party software; detailed analytics sometimes require manager assistance.
Note: They also support Postback/S2S integration for third-party trackers like Voluum or Keitaro.
3 Alternatives for 1xBet Affiliate Program
Here is a comparison with three major competitors: Bet365 (Global Leader), Parimatch (Strong in CIS/Asia), and 22Bet (Similar structure to 1xBet).
| Comparison Factor | 1xBet | Bet365 | Parimatch | 22Bet |
| Average Bill (Player Value) | Medium | High | Medium-High | Medium |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $30 | ~$50 – $100 | ~$100 | ~$100 |
| Payment Frequency | Weekly | Monthly | Monthly | Monthly |
| Commission | 15% – 40% (RevShare) | Flat 30% (RevShare) | 25% – 45% (RevShare) | 20% – 50% (RevShare) |
| Conversion | Very High (due to ease of registration) | High (strong brand trust) | High (localized marketing) | High (similar to 1xBet) |
| Marketing Materials | Extensive (Promo codes, Demos, Banners) | Standard (Banners, Links) | High Quality (Localized creatives) | Extensive (Banners, Landing Pages) |
