About 1xBet

1xBet is one of the world’s largest international online betting and gambling brands, founded in 2007 and licensed in Curaçao. Known for its massive selection of betting markets, the platform offers over 1,000 daily sports events, extensive live casino games, slots, and esports betting.

The brand has a strong global presence, particularly in regions like Latin America, Africa, and Asia, and has sponsored major sporting organizations such as FC Barcelona and the CAF (Confederation of African Football).

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

1xBet Affiliate Program Overview

The 1xPartners program is designed to allow marketers to monetize their traffic by referring players to the 1xBet platform. It is widely known for its high conversion rates due to strong brand recognition and a low barrier to entry for players.

FeatureDetails
IndustryiGaming (Online Gambling & Sports Betting)
Product TypeSportsbook, Live Betting, Online Casino, Live Casino, Esports, Poker, Bingo, Lottery
Affiliate Program TypeRevenue Share (RevShare), CPA (Cost Per Acquisition), Hybrid (Mix of both)

1xBet Affiliate Program Offers

This section details the operational rules and tools available to affiliates.

FeatureDetails
Promotional MaterialsBanners, Text Links, Landing Pages, Promo Codes (customizable), Video Creatives
Affiliate Cookie Duration30 Days (Standard) — Refers to the tracking window for clicks. Once registered, players are linked for life.
Accepted Traffic SourcesWebsites, Blogs, Social Media (Facebook, Instagram, Telegram), YouTube, Email Marketing, Teaser/Contextual Ads.
Accepted CountriesGlobal (62+ countries) with a focus on LATAM, Africa, and Asia.

(Restricted in: USA, UK, Australia, France, Spain, Italy, and select EU nations)

Explicit ContentProhibited (Adult/Pornographic content is generally not accepted)
Religious/Political ContentProhibited (Traffic sources with sensitive political or religious content are typically rejected to ensure brand safety)

1xBet Affiliate Commissions & Payments

1xBet is famous for its flexible payment terms and low withdrawal thresholds.

FeatureDetails
MLM (Sub-affiliates)Yes (Typically earns ~2% to 5% of referred affiliates’ earnings)
Commission Rate15% – 40% Revenue Share (Lifetime)

CPA deals up to $200+ available upon negotiation

Commission StructureTiered Revenue Share (Increases based on the number of active players and net revenue generated)
Payout FrequencyWeekly (Every Tuesday) — One of the fastest in the industry
Payout Methods200+ Methods: Crypto (Bitcoin, USDT, etc.), WebMoney, Skrill, Neteller, Bank Wire, Player Account Transfer
Minimum Payout$30

Suitable Affiliates for 1xBet Affiliate

The program is highly inclusive and suitable for a wide range of content creators due to the broad appeal of sports betting.

  • Bloggers: Sports news sites, betting tipsters, and casino review blogs.
  • TikTokers: Creators focusing on sports highlights, lifestyle, or betting strategies (using Promo Codes).
  • KOC (Key Opinion Consumers): Everyday users sharing referral codes in group chats (Telegram/WhatsApp).
  • KOL (Key Opinion Leaders): Respected sports analysts or handicappers.
  • Influencers: Lifestyle or sports influencers on Instagram/Twitter.
  • YouTubers: Sports commentary channels, match previewers, and casino streamers.
  • Video Editors: Compilations of sports highlights (monetized via links in descriptions).
  • Livestreamers: Twitch/Kick streamers broadcasting live slots or sports commentary.

1xBet Affiliate Software

1xBet uses a proprietary (in-house) affiliate management platform called 1xPartners.

  • Pros: Tailored specifically to their products, allows for instant generation of promo codes and specialized reports.
  • Cons: Interface can feel dated compared to modern third-party software; detailed analytics sometimes require manager assistance.

Note: They also support Postback/S2S integration for third-party trackers like Voluum or Keitaro.

3 Alternatives for 1xBet Affiliate Program

Here is a comparison with three major competitors: Bet365 (Global Leader), Parimatch (Strong in CIS/Asia), and 22Bet (Similar structure to 1xBet).

Comparison Factor1xBetBet365Parimatch22Bet
Average Bill (Player Value)MediumHighMedium-HighMedium
Entry FeesFreeFreeFreeFree
Withdrawal Threshold$30~$50 – $100~$100~$100
Payment FrequencyWeeklyMonthlyMonthlyMonthly
Commission15% – 40% (RevShare)Flat 30% (RevShare)25% – 45% (RevShare)20% – 50% (RevShare)
ConversionVery High (due to ease of registration)High (strong brand trust)High (localized marketing)High (similar to 1xBet)
Marketing MaterialsExtensive (Promo codes, Demos, Banners)Standard (Banners, Links)High Quality (Localized creatives)Extensive (Banners, Landing Pages)