About ActiveCampaign
ActiveCampaign is a category-defining Customer Experience Automation (CXA) platform. While it started as an email marketing tool, it has evolved into a comprehensive suite that combines email marketing, marketing automation, and CRM (Customer Relationship Management).
It is designed primarily for Small and Medium-sized Businesses (SMBs) to help them automate the customer lifecycle. Known for its powerful visual automation builder, it allows businesses to send fewer emails but achieve better results by targeting the right users at the right time.
ActiveCampaign Affiliate Program Overview
The ActiveCampaign affiliate program is a SaaS (Software as a Service) partnership model. It is highly regarded in the industry because it focuses on recurring revenue, meaning affiliates earn a commission every month their referral remains a paying customer, rather than just a one-time fee.
| Feature | Details |
| Industry | SaaS / Marketing Technology (MarTech) |
| Product Type | Digital Software Subscription (Email Marketing & CRM) |
| Affiliate Program Type | CPS (Cost Per Sale) with Recurring Commissions |
ActiveCampaign Affiliate Program Offers
ActiveCampaign is known for having one of the more generous cookie durations in the SaaS space. They provide a “Partner Portal” where affiliates can access all necessary assets.
| Feature | Details |
| Promotional Materials | Banners, text links, video assets, co-branded landing pages, and a dedicated dashboard. |
| Affiliate Cookie Duration | 90 Days (Significantly higher than the industry average of 30 days). |
| Accepted Traffic Sources | Content marketing (blogs/SEO), Social Media, Email Newsletters, YouTube/Video. <br>(PPC on brand keywords is generally prohibited). |
| Accepted Countries | Global / Worldwide (ActiveCampaign accepts customers and affiliates from almost anywhere). |
| Explicit Content | No. Traffic from adult or explicit sites is strictly prohibited. |
| Religious or Political Content | Allowed (Provided it is not hateful, extremist, or violates their Acceptable Use Policy). |
ActiveCampaign Affiliate Commissions & Payments
The commission model is tiered based on performance. You do not earn from recruiting other affiliates (MLM), but rather, your direct commission rate increases as you refer more business (Monthly Recurring Revenue or MRR).
| Feature | Details |
| MLM (Multi-Level Marketing) | No. (It is a single-tier program; you earn only on your direct sales). |
| Commission Rate | 20% to 30% Recurring.<br>• Silver: 20% (Entry level)<br>• Gold: 25% ($100 new business in 3 months or
500 new business in 3 months or $2,000 active MRR) |
| Commission Structure | Lifetime Recurring. You get paid every month the customer renews their subscription. |
| Payout Frequency | Monthly. (Note: There is usually a holding period, often Net-60, to account for refunds). |
| Payout Methods | PayPal (This is currently the exclusive payout method). |
| Minimum Payout | $100 |
Suitable Affiliates for ActiveCampaign
ActiveCampaign is a complex, professional tool. It is best suited for affiliates who can educate their audience on how to use the software.
- Bloggers: specifically those in niches like “Digital Marketing,” “Small Business Growth,” “Blogging Tips,” and “Tech Reviews.”
- YouTubers: Highly effective for creators who make “How-to” tutorials, “ActiveCampaign vs. Mailchimp” comparisons, or automation setup guides.
- KOLs (Key Opinion Leaders): Marketing consultants and business coaches who recommend tools to their clients.
- Influencers: B2B influencers on LinkedIn or Twitter/X who speak to business owners and startups.
- KOC (Key Opinion Consumers): Current users of ActiveCampaign who can share genuine, user-generated reviews and “behind the scenes” of their business setups.
- Video Editors: Less likely, unless they are teaching video marketing funnels that require email automation on the backend.
- Livestreamers: Suitable if they host webinars on business automation or marketing strategies.
ActiveCampaign Affiliate Software
Does this brand use affiliate management software?
ActiveCampaign largely uses an In-House Custom Solution.
While they have utilized third-party tracking technology in the past (like Post Affiliate Pro), the current experience is integrated directly into their brand ecosystem as the ActiveCampaign Partner Portal. This gives it a seamless look and feel but means you won’t find it inside a public marketplace like ShareASale or CJ Affiliate.
3 Alternatives for ActiveCampaign Affiliate Program
Here is how ActiveCampaign compares to its three biggest competitors in the Email Marketing/CRM space: GetResponse, HubSpot, and AWeber.
| Comparison Factors | ActiveCampaign | GetResponse | HubSpot | AWeber |
| Commission | 20% – 30% Recurring | Choice of: 33% Recurring OR $100 One-time Bounty | 30% Recurring (up to 1 year) | 30% – 50% Recurring |
| Cookie Duration | 90 Days | 120 Days | 30 Days | 365 Days |
| Average Bill (Pricing) | Moderate ($29 – $149+/mo) | Low-Moderate ($15 – $99+/mo) | High ($50 – $800+/mo) | Low ($20 – $60+/mo) |
| Entry Fees | Free to join | Free to join | Free to join | Free to join |
| Withdrawal Threshold | $100 | $50 | $10 | $30 (US) / $50 (Intl) |
| Payment Frequency | Monthly (Net-60) | Monthly (Net-30) | Monthly (Net-30) | Monthly (Net-15) |
| Marketing Materials | Excellent (Deep resource library) | Good (Standard banners) | Excellent (Academy & Assets) | Good (Customer-focused) |
