About Adidas
Adidas is a global powerhouse in the sporting goods industry, renowned for its design and manufacturing of shoes, clothing, and accessories. Founded in Germany in 1949 by Adolf Dassler, the brand is iconic for its “Three Stripes” logo and its mission to be the best sports brand in the world.
Adidas caters to a wide audience, ranging from professional athletes requiring high-performance gear to fashion-conscious consumers seeking streetwear and “athleisure” styles (often under the Adidas Originals line). It stands as the second-largest sportswear manufacturer in the world.
Adidas Affiliate Program Overview
The Adidas affiliate program allows partners to monetize their traffic by promoting high-quality sportswear. It is a performance-based partnership ideal for creators in the fitness, fashion, and lifestyle niches.
| Category | Details |
| Industry | Retail / Sportswear & Fashion |
| Product Type | Physical Products (Footwear, Apparel, Accessories, Sports Gear) |
| Affiliate Program Type | CPS (Cost Per Sale) |
Adidas Affiliate Program Offers
Adidas provides its affiliates with extensive resources to ensure successful promotion. The program is available globally, though specific terms may vary slightly by region (e.g., US vs. Europe).
| Category | Details |
| Promotional Materials | Banners, text links, product catalogs/feeds, and occasional exclusive newsletters. |
| Affiliate Cookie Duration | 30 Days (You earn a commission if a customer buys within 30 days of clicking your link). |
| Accepted Traffic Sources | Blogs, content sites, social media (influencers), email marketing, and verified coupons/loyalty sites. |
| Accepted Countries | Global (The program is available in the US, UK, Canada, Australia, and many other countries via respective networks). |
| Explicit Content | Not Accepted (Sites containing adult/explicit content are strictly prohibited). |
| Religious/Political Content | Not Accepted (The brand generally avoids association with controversial political or religious sites). |
Adidas Affiliate Commissions & Payments
The program offers a competitive commission structure that rewards performance. While rates can fluctuate based on the specific affiliate network or campaign, the standard terms are as follows:
| Category | Details |
| MLM (Multi-Level Marketing) | No (Single-tier program; you only earn on your own direct sales). |
| Commission Rate | 7% – 13% (Typically 7-10% standard, potentially higher for top performers). |
| Commission Structure | Percentage of the sale value (excluding shipping and taxes). |
| Payout Frequency | Monthly (Usually processed 20-30 days after the end of the month). |
| Payout Methods | Direct Bank Transfer (ACH/Wire), PayPal, or Check (depends on the affiliate network). |
| Minimum Payout | $10 – $50 (Determined by the network, e.g., impact.com typically has a low threshold). |
Suitable Affiliates for Adidas Affiliate
This program is highly compatible with creators who have an audience interested in health, style, or sports performance.
- Bloggers: Writers focusing on sneaker reviews, running guides, fitness tips, or streetwear fashion trends can easily integrate product links.
- TikTokers: Fashion influencers doing “haul” videos, “get ready with me” (GRWM) clips, or gym outfit showcases perform very well.
- KOC (Key Opinion Consumers): Everyday users who genuinely review products and share their honest feedback on comfort and performance.
- KOL (Key Opinion Leaders): Professional athletes or fitness coaches whose professional advice on gear carries significant weight.
- Influencers: Instagram and Pinterest creators who curate lifestyle shots featuring Adidas apparel (especially the Originals line).
- YouTubers: Creators making long-form content such as “Best Running Shoes of 2024” or detailed unboxing videos.
- Video Editors: Curators who compile sports highlights or fashion montages and include affiliate links in the video description.
- Livestreamers: Hosts who do live try-on sessions or flash sale alerts, allowing viewers to buy in real-time.
Adidas Affiliate Software
Adidas does not use an in-house proprietary tool. Instead, they manage their program through major third-party affiliate networks.
- Primary Network: impact.com (Impact Radius) is the most common platform for the Global/US program.
- Regional Networks: In some European or Asian markets, they may also work with networks like Awin or CJ Affiliate.
3 Alternatives for Adidas Affiliate Program
If you are looking to diversify your income, these three competitors offer similar programs.
| Comparison Factors | Adidas | Nike | Puma | Under Armour |
| Average Bill (AOV) | ~$100 – $120 | ~$120 – $150 | ~$80 – $100 | ~$100 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~$10 – $50 | ~$50 | ~$50 | ~$50 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 7% – 13% | 1% – 15% (often lower on release products) | 5% – 10% | ~5% |
| Cookie Duration | 30 Days | 7 Days (US) / 30 Days (UK/EU) | 14 Days (US) / 30 Days (UK) | 30 Days |
| Marketing Materials | High-Quality Banners & Feeds | Banners & Deep Linking | Standard Banners | Banners & Daily Feeds |
