About Under Armour

Under Armour, Inc. is a prominent American sports apparel company founded in 1996 by former college football player Kevin Plank. The brand is recognized globally for its innovative performance sportswear, casual wear, and footwear.

Its core mission is to “make all athletes better through passion, design and the relentless pursuit of innovation.” Under Armour is especially known for its use of moisture-wicking synthetic fabrics designed to keep athletes comfortable in various conditions, notably through its HeatGear, ColdGear, and AllSeasonGear lines.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Under Armour Affiliate Program Overview

The Under Armour Affiliate Program allows approved media partners, content creators, and publishers to earn commissions by driving traffic and sales to the Under Armour online store through unique affiliate links. Under Armour handles all the logistics, including order fulfillment, customer service, and shipping, allowing affiliates to focus on content and traffic generation.

FactorDetail
IndustrySports Apparel, Footwear, Accessories, Sports Gear
Product TypePhysical Goods (Performance Apparel, Shoes, Gear)
Affiliate Program TypeCost Per Sale (CPS) or Pay Per Sale

Under Armour Affiliate Program Offers

The program provides affiliates with the necessary tools and guidelines to promote their products effectively. Affiliates typically receive access to a dashboard for real-time tracking and reporting.

Offer DetailInformation
Promotional MaterialsBanners, text links, email communications, seasonal promotional materials, product feeds.
Affiliate Cookie DurationTypically 30 days (this can vary by network and region).
Accepted Traffic SourceSports websites, fashion/clothing/shoe websites, health/fitness websites, review/comparison sites, blogs, influencers, content creators, loyalty/cashback/voucher sites.
Accepted CountriesThe program is often available globally, but specific regional programs (e.g., US, UK, EU, AU) may have separate applications and restrictions.
Explicit ContentNot accepted; publishers may not promote Under Armour in any sexually explicit materials.
Religious or political contentNot accepted; publishers may not use any kind of political or controversial information, video, or hashtag for brand promotion.

Under Armour Affiliate Commissions & Payments

The program operates on a standard commission structure for physical goods, with payouts typically made on a monthly cycle.

Payment DetailInformation
MLM (Multi-Level Marketing)Not applicable; this is a standard affiliate (one-tier) program.
Commission RateVaries, but commonly ranges from 5% to 8% per valid sale (may vary by network, product, or performance).
Commission StructurePercentage of sale (CPS), paid out on validated sales.
Payout FrequencyMonthly.
Payout MethodsVaries depending on the affiliate network (e.g., Direct Deposit, PayPal, Wire Transfer).
Minimum PayoutVaries depending on the affiliate network (a minimum balance, such as $10 or $20, may be required).

Suitable Affiliates for Under Armour Affiliate

The Under Armour affiliate program is highly suitable for content creators and publishers operating within the sports, fitness, and lifestyle niches. The most suitable types of affiliates are:

Affiliate TypeSuitability
BloggersHigh: Especially those in the fitness, training, running, and athletic wear review niches.
TikTokersHigh: Ideal for showcasing products in action (workouts, try-ons, fashion hauls).
KOC (Key Opinion Consumers)High: Authentic reviews and endorsements based on personal use of the gear.
KOL (Key Opinion Leaders)High: Established figures in sports and fitness who can drive high-volume sales.
InfluencersHigh: Those with engaged audiences on platforms like Instagram, YouTube, and TikTok focusing on fashion, fitness, and active living.
YouTubersHigh: Can create detailed product reviews, “What I Wear to the Gym” videos, and performance comparisons.
Video editorsMedium: While not direct promoters, they can partner with video-focused affiliates to produce high-quality, engaging content for promotion.
LivestreamersHigh: Streamers in the fitness or gaming (who integrate fitness/lifestyle into their content) niches can promote gear in real-time.

Under Armour Affiliate Software

Under Armour typically manages its affiliate program through major, reputable third-party affiliate management networks. This provides affiliates with reliable tracking, reporting tools, and regular payment processing.

  • Under Armour has been known to utilize networks such as Awin and Commission Factory (for specific regions like Australia and Europe) and Impact (for some global programs).

3 Alternatives for Under Armour Affiliate Program

For affiliates in the sports and fitness niche, several other major athletic brands and equipment companies offer comparable affiliate programs.

Comparison FactorUnder Armour ProgramNike Affiliate ProgramHorizon Fitness ProgramTransparent Labs Program
Average Bill (AOV)High (Around $120+ AUD reported)Varies, typically highVery High (for equipment)Varies (supplements)
Entry FeesNone (Free to join the program, though some networks like Awin may have a small initial refundable fee).NoneNoneNone
Withdrawal ThresholdVaries by network (e.g., $10 to $100 depending on network and region).Varies by networkVaries by networkVaries (e.g., $20 or more)
Payment FrequencyMonthlyMonthlyMonthlyMonthly
Commission5% to 8% per saleUp to 11% per sale (Varies by product)8% per sale10% per sale
Conversion FocusPerformance Apparel, Footwear, GearApparel, Footwear, Lifestyle, GearHome Fitness EquipmentSports Supplements
Marketing MaterialsBanners, text links, product feedBanners, text links, creative assetsBanners, seasonal promotionsBanners, exclusive coupon codes