About Betfair
Betfair is a British gambling company founded in June 2000 by Andrew Black and Edward Wray. It is a division of Flutter Entertainment and is headquartered in London.
Betfair revolutionized the gambling industry by introducing the Betting Exchange, which allows bettors to ‘back’ (bet for) and ‘lay’ (bet against) outcomes, effectively allowing them to act as both punters and bookmakers. Their product offering is diverse, including the betting exchange, traditional sports betting (Sportsbook), online casino, online poker, online bingo, and games.
Betfair Affiliate Program Overview
The Betfair Affiliate Program is a partnership opportunity for website owners, content creators, and marketers to earn commission by promoting Betfair’s range of betting and gaming products. Affiliates are provided with a unique tracking ID and marketing materials to refer new, depositing customers. The program offers flexible commission structures, primarily Revenue Share (RevShare) or Cost Per Acquisition (CPA).
| Factor | Detail |
| Industry | Gambling / iGaming / Sports Betting / Online Casino |
| Product Type | Betting Exchange, Sportsbook, Casino, Poker, Bingo, Games |
| Affiliate Program Type | Direct Advertiser Program |
Betfair Affiliate Program Offers
The program provides affiliates with the necessary tools and terms to promote the brand effectively, although specific details like cookie duration can sometimes be subject to change or negotiation based on the affiliate and region.
| Factor | Detail |
| Promotional Materials | Access to a wide range of marketing materials, including logos, creative banners (static, flash, scrolling), text links, landing page links, and deep-linking into specific markets. |
| Affiliate Cookie Duration | Often mentioned as 45 days, giving affiliates a generous window for referred customers to register and qualify. |
| Accepted Traffic Source | Accepted sources generally include: Industry Relevant Expertise, Niche/Comparison/Personal Websites, Video Blogs/Web blogs, PPC search campaigns (with restrictions on branded terms), Loyalty & Reward Sites, and Opt-in Email Marketing. |
| Accepted Countries | The program is globally-focused but with many restrictions. You must check the official terms for current accepted markets. Note that some major markets like the UK and Ireland have historically had specific or forbidden terms for new affiliates/traffic. |
| Explicit Content | Websites containing topics deemed detrimental to the Betfair brand are rejected. This typically includes explicit, offensive, or illegal content. |
| Religious or Political Content | Content that is detrimental, offensive, or potentially damaging to the brand’s reputation, including extreme political or religious content, is typically forbidden for promotion. |
Betfair Affiliate Commissions & Payments
Betfair offers competitive commission plans, which are crucial in the high-stakes gambling affiliate sector. The commission structure is usually based on the referred player’s Net Gaming Revenue (NGR) or a one-off payment per qualifying customer (CPA).
| Factor | Detail |
| MLM | The program does not generally operate as a Multi-Level Marketing (MLM) structure; it’s a standard one-tier affiliate program. |
| Commission Rate | RevShare: Typically ranges from 25% to 35% of the Net Gaming Revenue (NGR). CPA: Can be a fixed amount, e.g., £25 – £60 or more per qualifying customer, depending on the GEO and product. |
| Commission Structure | Revenue Share (RevShare) and CPA (Cost Per Acquisition) are the primary models. A Hybrid model (combining RevShare and CPA) is sometimes available upon request. |
| Negative Carryover | Betfair historically offers a “Negative Balance Reset” upon request, meaning if referred players win significantly in one month, the negative balance is usually zeroed at the start of the next month, which is highly favorable for affiliates. |
| Payout Frequency | Monthly (paid once per calendar month). |
| Payout Methods | Standard methods include Bank Transfer, Skrill, and Neteller. |
| Minimum Payout | Typically around £50 (or equivalent currency). |
Suitable Affiliates for Betfair Affiliate
The Betfair Affiliate Program is primarily suited for content creators and marketers with an audience interested in sports, betting, or online gaming.
| Affiliate Type | Suitability | Rationale |
| Bloggers | High | Excellent for sports/betting review sites, tipsters, and strategy guides. |
| TikTokers | Medium | Can be effective for creating short, engaging content about sports analysis or quick game reviews (must adhere to strict social media and gambling advertising rules). |
| KOC (Key Opinion Consumer) | Medium | Suitable if the KOC has a niche following interested in specific sports or casino games. |
| KOL (Key Opinion Leader) | High | Ideal for figures with authority in the sports analysis, trading, or gambling world. |
| Influencers | High | Those with large followings in sports, finance (betting as trading), or gaming niches. |
| YouTubers | High | Great for in-depth reviews, betting strategy videos, live sports commentary, and tutorials on using the betting exchange. |
| Video editors | Low/Indirect | Not directly suitable, but their skills are essential for the high-suitability video-based affiliates (TikTokers, YouTubers, Livestreamers). |
| Livestreamers | High | Those streaming sports, esports, or live casino/poker game sessions. |
Betfair Affiliate Software
Betfair Affiliates has historically used professional affiliate management software.
The program runs on the NetRefer software platform, which is a popular, established platform in the iGaming and gambling affiliate industry. This means they use a dedicated, third-party affiliate management software rather than purely in-house tools, giving affiliates a robust and reliable system for tracking and reporting.
Alternatives for Betfair Affiliate Program
Given Betfair’s focus on the betting exchange and sports/casino betting, suitable alternatives often come from the same highly competitive iGaming industry. Here are three major alternatives: Bet365 Partners, Betway Partners, and Smarkets Affiliates.
| Comparison Factor | Betfair Affiliates | Bet365 Partners | Betway Partners | Smarkets Affiliates |
| Industry Focus | Betting Exchange, Sports, Casino, Poker | Sportsbook, Casino, Poker | Sportsbook, eSports, Casino | Betting Exchange (Primary) |
| Commission Structure | RevShare (25%-35%), CPA, Hybrid | RevShare (up to 30%), CPA | RevShare, CPA, Hybrid | RevShare (e.g., up to 40% NGR) |
| Payout Frequency | Monthly | Monthly | Monthly | Monthly |
| Minimum Payout | £50 (or equivalent) | £50 (Bank Transfer), £150 (Other) | £100 (Bank Transfer) | £100 |
| Marketing Materials | Banners, Logos, Deep Links, Odds Feed (XML) | Banners, Text Links, Landing Pages, Promotional Creatives | Banners, Landing Pages, Promotional Tools | Banners, Links, Bespoke Materials |
| Entry Fees | None to join | None to join | None to join | None to join |
| Conversion | Strong, due to brand recognition (Exchange is a key USP) | Very Strong, highly trusted global brand | Strong, due to brand marketing and multiple verticals | Strong for the niche, appealing to value bettors and traders |
| Withdrawal Threshold (Affiliate) | £50 | £50-£150 | £100 | £100 |
