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9 Best Sports Betting Affiliate Programs to Join in 2024

Unearth the top sports betting affiliate programs to maximize your profits! Leverage your sports knowledge and passion to earn commissions by referring fans to trusted betting platforms.

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Reviewed by Stephen

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Sport betting Affiliate Programs

For all the die-hard sports fans out there, here’s a chance to turn your passion into a passive income.

Welcome to sports betting affiliate programs!

By partnering with leading sports betting platforms, you can earn commissions while helping bettors find reputable and exciting betting destinations.

In this article, we’ll introduce you to the top sports betting affiliate programs, revealing how you can benefit from them in this world of online sports wagering.

As you scroll further, you’ll discover how these programs work and some tips on choosing suitable platforms to partner with.

Now, it’s time to explore them all!

9 Best Sports Betting Affiliate Programs to Join in 2024


sports betting affiliate programs 1

We’ll start this list with Bet365 – a leading betting platform in the industry. Founded in 2000, the company has over 90 million customers worldwide and supports more than 22 languages.

Many popular sports betting options are available at Bet365, such as football, basketball, tennis, horse racing, and more. They host over 600,000 live events each year, allowing users to place bets on events while they are happening.

Another plus point for this platform is that its website is designed to be user-friendly. Bettors can quickly create an account and bet on the sport or event of their choice.

Bet365 has offered a partner program where you can promote their leading products, including sports, casinos, games, poker, and bingo.

So, how much can you get when becoming their affiliate?

Well, you’ll receive a generous commission from each bettor you refer to their site and create an account. It’s 30% of the net profit that Bet365 earns from that application.

  • Commission rate: 30% of the net profit that Bet365 earns from players directed from your site
  • Cookie duration: 180 days
  • Payment methods: a nominated bet365 account, bank wire, or cheque (GBP only)
  • Payment threshold: $250



sports betting affiliate programs 2

Now, move to another international online gambling company. Founded in 2007, 1xBet has reached over 400,000 active users worldwide.

Bettors can find various options on this platform, including sports betting, casino games, live casino, poker, and more.

In terms of sports betting, 1xBet covers over 40 different sports, including football, tennis, basketball, cricket, and esports. 1xBet also offers a variety of betting markets, including pre-match betting, live betting, and accumulators.

If you find this platform aligns with your target audiences, explore their affiliate program to seek chances of getting money.

The program is now offering a 40% commission for each successful referral. To earn this commission, you can promote their products on your website, blog, social accounts, newsletters, forums, and more.

  • Commission rate: up to 40% per referral
  • Cookie duration: revealed once registered
  • Payment methods: 200 payment methods in over 50 countries
  • Payment threshold: $30



sports betting affiliate programs 3

Let’s explore another popular fantasy sports betting company in the US – DraftKings.

With over ten years of operation, Draft King has become a significant player in the sports and online gaming industry, with over 61 million registered users.

Though the company initially gained prominence in the daily fantasy sports (DFS) arena, they have expanded their offerings to include sports betting. There are over 18 available sports to bet, including football, basketball, baseball, hockey, and more.

To bet on sports with DraftKings, you must create an account and deposit money into it. After that, you’ll be able to start betting on sports events and games.

How about their affiliate program?

As an affiliate, you can promote DraftKings’ DFS, sportsbook, and online casino products.

The company offers a unique commission structure for sports betting, with rates ranging from 25% to 40% on monthly revenue shares.

In particular, you’ll earn 40% of the net gaming revenue (NGR) that your referred customers generate on DraftKings for the first 30 days. After that time, the rate applied decreases to 25%.

  • Commission rate: 40% of the NGR that your referred customers generate for the first 30 days; 25% of the NGR from day 31
  • Cookie duration: revealed once registered
  • Payment methods: revealed once registered
  • Payment threshold: revealed once registered


Paddy Power 

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Paddy Power is a gambling company known for its sports betting and online gaming services. Founded in 1988, Paddy Power has grown to become one of the leading bookmakers in the United Kingdom and Ireland.

Paddy Power offers sports betting on a wide range, including football, horse racing, tennis, cricket, and basketball. To bet on these sports, you must be at least 18 and live in a country where Paddy Power operates.

If you are looking for a way to earn money by promoting a reputable gambling company, the Paddy Power affiliate program is a good option to consider. They have programs for not only sports but also bingo, games, and poker.

To become its affiliate, you must create an account on the Paddy Power Partners website. After signing up, you’ll have access to a wealth of promotional materials, including creative banners with the Paddy Power logo.

You’ll earn a commission when a customer clicks on your link and deposits at Paddy Power. The commission rate changes depending on the product that the customer bets on. For sports betting, you’ll get £15 for each successful referral.

  • Commission rate: £15 per referral
  • Cookie duration: 45 days
  • Payment methods: Bank wire transfer, Skrill (Moneybookers), or Neteller
  • Payment threshold: £50


Betting Gods 

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Let’s take a break from the sports betting platform. We’re guiding you to Betting Gods – a tipster platform and service that offers betting advice to sports enthusiasts and bettors.

Betting Gods collaborates with a network of professional sports tipsters who give advice and predictions for various sports and events, including football, horse racing, tennis, and more. This variety can attract a broad audience of potential subscribers since they can find relevant betting tips for their favorite sport.

If you want to provide your audience with valuable sports betting tips, Betting Gods is a considerable choice.

The platform emphasizes transparency and accountability in sharing tipster records and results. This is intended to help subscribers assess the trustworthiness of the tipsters they may want to follow.

It’s free to join the Betting Gods affiliate program. Create an account on ClickBank, apply for their program, and await approval.

Good news? The platform is quite generous when accepting traffic from all sources, such as social media, email, push notifications, and more.

Once you promote their products successfully, you’ll earn 50% of the sales generated by your referral.

  • Commission rate: 50% of sales generated by referrals
  • Cookie duration: 60 days
  • Payment methods: cheque or bank transfer
  • Payment threshold: $10


ZCode System 

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The ZCode System is a sports betting prediction community that aims to help bettors make informed decisions about events and increase their chances of winning awards.

Football, baseball, basketball, hockey, and many more sports are all included in the ZCode System. This flexibility enables users to make forecasts and wagers on numerous sporting events.

What makes ZCode System a trustworthy platform is that they use a combination of statistical analysis, historical data, and expert opinion to generate its predictions and tips.

Refer this platform to serious sports bettors who are searching for a complete service to help them boost their betting results.

In return, you’ll receive a 50% commission on all sales. If you’re in their affiliate network for more than 90 days and generate at least 10 sales, however, that percentage can increase to 60%.

  • Commission rate:  50% per sale as a standard commission
  • Cookie duration: 60 days
  • Payment methods: Direct deposit, check, wire transfer, or Payoneer
  • Payment threshold: $100



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Betfair is an international gambling company with over 20 years of operation. They’re best known for their innovative betting exchange platform.

For your information, an exchange platform is unlike traditional ones. It allows users to bet against each other rather than against the bookmakers. This peer-to-peer betting system often offers better odds, making it an ideal choice to promote to your audience.

In addition to the exchange, Betfair offers a traditional sportsbook where users can place fixed-odds bets on football, horse racing, tennis, cricket, and more. They cover events worldwide, making it a comprehensive sports betting platform.

Do you have visitors interested in Sports, Poker, or Casino? Sign up for the Betfair affiliate program and start promoting their products.

At this time, Betfair has three affiliate plans: the cost per acquisition (CPA) pays you for each user you refer to their products; the Ad Spend is for awareness and referral; and the Hybrid is a combination of the two formers.

Betfair also offers a variety of promos and marketing tools, such as banners and creative content from their site. This is to attract more audiences and increase the chance of driving sales.

  • Commission rate: varies by Betfair’s affiliate plans
  • Cookie duration: 45 days
  • Payment methods: Bank wire transfer, Skrill (Moneybookers), or Neteller
  • Payment threshold: £50



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For many gamblers, 888 is not an unfamiliar brand. This company has been at the forefront of the internet gambling and betting industry since 1997. It covers a large number of sports and is accessible in over 20 countries.

Like many other platforms, 888 provides its users with a wide variety of betting options, including pre-match betting, in-play betting, and live streaming of sporting events.

This is a great option if you want to promote betting platforms with competitive odds, generous bonuses, and a user-friendly interface. Specifically, the site also offers a mobile app for customers to bet on the go.

Now, let’s dive into their affiliate program.

888 also offers three plans for sports betting affiliates to earn a commission.

The first one is CPA. You’ll earn a fixed amount of money whenever you refer a new customer to create an account and deposit.

The second is Revenue share. It’s the rate of revenue generated from your leads.

The last one is Hybrid. You’ll receive for both cases above.

Additionally, 888 has a sub-affiliate program. They’ll pay you a commission based on the revenue from your referred players’ performance.

  • Commission rate: CPA of $10 to $20; 5% revenue share
  • Cookie duration: revealed once registered
  • Payment methods: Check, Neteller, Moneybookers, or wire transfer
  • Payment threshold: $250



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We can’t round up this list of sports betting affiliate programs without mentioning PointsBet.

This Australian sportsbook and online betting platform has expanded its operations to the United States.

They have secured partnerships with various professional sports leagues, including the NBA, NFL, and NHL, to become an authorized sports betting operator in multiple states.

It’s not wrong to say that PointsBet is a well-rounded sportsbook with a lot to offer bettors of all experience levels. It’s especially well-suited for bettors looking for a unique and innovative approach to sports betting.

PointsBet, like many other sportsbooks, employs bonuses to attract new customers and retain old ones. These can include free bets, deposit bonuses, and other incentives.

They also offer two plans – Revenue share and CPA to pay commissions for their affiliates.

  • Commission rate: negotiable (they’ll pay you a commission agreed between the parties)
  • Cookie duration: revealed once registered
  • Payment methods: bank wire transfers, Skrill, or Neteller
  • Payment threshold: $100


How Do Sports Betting Affiliate Programs Work?

Sports betting affiliate programs work by allowing affiliate marketers to sign up and promote their available products. In return, you’ll earn a commission. See below for the process in detail.

Affiliate Sign-Up

Firstly, you need to create an account with your chosen sports betting affiliate program. Usually, they require basic information such as your personal information, promotional methods, payment details, and more.

Once finished, wait for their approval, which takes about a few business days.

Get your affiliate links

After approval, you’ll receive unique tracking links that you will use to promote the sportsbook to your audience. Besides, the program offers marketing materials (banners, texts, and widgets) to place on your website, social media, or other promotional channels to attract audiences.

Promote the sportsbook

There are many ways to promote sportsbooks and their products to your audience. For example, you can write review articles about top sportsbooks or share social media content about tips for sports betting.

Earn commission

You’ll earn a commission based on the program’s commission structures within a cookie length. It could be a fixed amount per lead (someone you refer signs up to become their user) or a percentage of revenue share from those leads.

Receive payment

Receive your payment via the method specified by the program. Check the payment threshold and period to know when you’ll get your money in your account.

How Can Affiliates Benefit From Sports Betting Affiliate Programs?

By joining sports betting affiliate marketing, you can gain several benefits as follows:

Commissions earned from promoting sportsbook

This is the core incentive for affiliates. Sports betting affiliate programs often offer quite lucrative commissions, which vary based on the structure they offer.

You can earn a fixed fee for each referred player who meets specific criteria (making a first deposit or placing a certain number of bets, for instance).

Besides, many programs have a revenue share plan, which allows you to receive a percentage of the net revenue generated by your referred users for their lifetime activity on the platform.

Do you realize the potential earnings here? That’s true. You can still earn an affiliate commission as long as those players continue to bet on the platform. This leads to the possibility of creating a long-term income stream that requires minimal ongoing effort. Sound amazing, right?

Commissions earned from sub-affiliate programs

Some programs (like 888) allow you to recruit sub-affiliates (sub-affiliates here are those affiliates you refer to join the program).

Thus, in addition to the commissions earned from your own referrals, you can benefit from the efforts of your sub-affiliates. In particular, you” earn a percentage of the commissions they generate. This can create a secondary income stream without the need for additional marketing.

Bonuses and incentives

Several affiliate programs offer bonuses or incentives to recognize and encourage high-performing affiliates who go above and beyond to generate referrals and revenue.

For example, it’s applied when you refer a certain number of new players within a specific time frame.

These bonuses and incentives can take various forms. But the most common type might be a financial reward. These may come in the form of cash bonuses, which are added to your regular affiliate program commission earnings.

How to Choose the Best Sports Betting Affiliate Programs?

Do you wish to make a living as an affiliate in the sports betting industry? Then, selecting a reliable affiliate program is a must. If you have no idea what you’re doing at this point, we have some essential advice for you:

Sportsbooks’ reputation

Reputable sports betting companies not only enhance your chances of success as an affiliate but also provide a safer and more enjoyable experience for your referred players.

You should focus on platforms that have a strong reputation for fairness, transparency, credibility, and timely payouts. Search information on their website and review articles for examination. Besides, look for user feedback to confirm their overall trustworthiness.

Sports betting markets and promos

Consider the diversity of their online sports betting markets. With increased variety comes greater potential for player engagement and retention.

For example, mobile betting is on the rise. Check if the sportsbook offers a user-friendly and responsive mobile betting platform or mobile app.

Also, think about how appealing the sportsbook’s promos are. An attractive rewards system can attract more players, hence, increasing conversion rates.

Commission structure

This is a crucial aspect as it directly impacts your earnings. Different sports affiliate programs offer various commission rates (revenue share, CPA, or hybrid). Evaluate these models carefully to determine which structure best suits your goals and profitability.

For example, if your audiences are frequent bettors, a revenue share model might be more profitable. If you attract occasional bettors instead, go for the CPA one.

Terms and conditions

Understanding terms and conditions is essential for a compliant partnership. Pay attention to any restrictions in eligibility, marketing, payments, and more to ensure no violation.

Payment terms

Ensure the programs have fair and timely payment schedules. You should be aware of any fees or charges involved in receiving affiliate payments. Check to see whether the program covers these costs or if they are deducted from your earnings.


  • Is sport betting affiliate programs legit?

Yes, sports betting affiliate programs can be legitimate. They offer a way for affiliates to earn money by promoting sports betting websites to their audience.

However, like any industry, there are both reputable and scam companies. It’s crucial to do your research to ensure you’re referring your readers to reliable sources.

  • Are there any sports betting affiliate program apps?

There are a few sports betting affiliate program apps available to help you track your performance, manage your plans, and more. Some popular names are Performcb, ClickDealer, and AffiliateFix.

If your chosen platforms have their programs managed on these apps, use them for convenient monitoring and plan control.


To sum up, it’s evident that sports betting affiliate programs are a great opportunity for marketers to earn a commission. With the continued growth of the online betting industry, there has never been a better time to explore the opportunities these programs offer.

However, it’s crucial to choose the right affiliate program and to promote sports betting platforms responsibly. This ensures a safe and beneficial experience for both you and your audience.

We hope this article helps you make a well-considered decision!

Joan, a creative mind and author behind UpPromote blog. Writing has always been my sanctuary, a place where I can explore my imagination and share my unique perspective on the world of eCommerce. Through my words, I strive to explain the complexities of the digital world and showcase its potential for innovation, growth, and limitless opportunities.