About B&H Photo

Founded in 1973, B&H Photo Video (often simply “B&H”) is a legendary American retailer specializing in photography, videography, audio, and consumer electronics. Operating from a single massive “SuperStore” in Manhattan, New York, B&H has built a global reputation as “The Professional’s Source.”

Unlike big-box chains, B&H is family-owned and known for its deep technical expertise, vast inventory of hard-to-find professional gear, and a distinct company culture (including closing on Friday evenings and Saturdays for Shabbat). For creatives, it is often considered the gold standard for purchasing reliable equipment.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

B&H Photo Affiliate Program Overview

Feature Details
Industry Consumer Electronics, Photography, Filmmaking, Audio
Product Type Cameras, Lenses, Lighting, Computers, Drones, Pro Audio, Mobile, TVs
Affiliate Program Type CPS (Cost Per Sale)

B&H Photo Affiliate Program Offers

Feature Details
Promotional Materials Banners, text links, product specific deep-links, and access to a massive product catalog API.
Affiliate Cookie Duration 60 Hours (Note: This is shorter than the industry standard of 30 days but longer than Amazon’s 24 hours).
Accepted Traffic Sources Content websites, blogs, review sites, and social media channels (YouTube, Instagram, etc.) with relevant tech/creative audiences.
Accepted Countries Global (B&H ships worldwide, allowing affiliates to earn from international traffic).
Explicit Content Prohibited (Sites promoting sexually explicit material, violence, or discrimination are strictly rejected).
Religious/Political Content Prohibited (The program terms generally exclude sites that promote political or religious agendas to maintain brand neutrality).

B&H Photo Affiliate Commissions & Payments

Feature Details
MLM No (This is a traditional direct affiliate marketing program).
Commission Rate 2% to 8% (Base rate starts at ~2%; higher rates are performance-based or specific to certain brands/lists).
Commission Structure Tiered/Performance (High-volume affiliates can negotiate better rates; standard electronics usually earn the base rate).
Payout Frequency Monthly
Payout Methods Check (Historically, B&H is known for paying via Check, which can be a friction point for international affiliates, though some platforms they partner with may offer direct deposit).
Minimum Payout $80

Suitable Affiliates for B&H Photo

The B&H program is highly specialized. It is best suited for creators whose audience cares about technical specifications and professional quality.

  • YouTubers: specifically Tech Reviewers, Camera Gear Heads, and Filmmakers who do “What’s in my bag” videos.
  • Bloggers: Photography tutorial sites, tech news blogs, and “Best [Camera] for [Year]” comparison sites.
  • Video Editors & Colorists: promoting high-end monitors, consoles, and storage solutions.
  • Livestreamers: (Twitch/YouTube Gaming) promoting capture cards, microphones, and lighting.
  • Influencers/KOLs: Creative professionals who can recommend specific tools (e.g., “This is the lens I used for this portrait”).
  • KOC (Key Opinion Consumers): Tech enthusiasts who write detailed reviews on forums or medium-sized blogs.

B&H Photo Affiliate Software

B&H Photo primarily manages its affiliate program through Impact (also known as Impact Radius).

  • Software Provider: Impact
  • Note: Using a major network like Impact allows for reliable tracking, deep linking, and transparent reporting compared to older in-house systems.

3 Alternatives for B&H Photo Affiliate Program

If you are in the tech/camera niche, you should likely sign up for all three of these to compare conversion rates, as stock availability often dictates where a user buys.

Comparison Factor Adorama Amazon Associates Best Buy
Program Focus Direct B&H Competitor (Pro Gear) General Ecommerce (Everything) Consumer Electronics (General)
Commission Rate 2% Base (Up to 8% selected items) 3% – 4% (Cameras/Tech varies) 0.5% (Very low for electronics)
Cookie Duration 30 Days 24 Hours 24 Hours
Average Bill (AOV) High ($500+) Low to Medium Medium to High
Withdrawal Threshold ~$50 $10 $0 – $10 (depends on network)
Marketing Materials Banners, Text Links SiteStripe, Banners, Native Ads Text Links, Banners
Pros Longer cookie duration than B&H. Highest conversion rate; users buy other items in the cart. Brand trust for general consumers; store pickup option.
Cons Slightly smaller inventory than B&H. Extremely short cookie; strict terms. Very low commission rates.