About B&H Photo
Founded in 1973, B&H Photo Video (often simply “B&H”) is a legendary American retailer specializing in photography, videography, audio, and consumer electronics. Operating from a single massive “SuperStore” in Manhattan, New York, B&H has built a global reputation as “The Professional’s Source.”
Unlike big-box chains, B&H is family-owned and known for its deep technical expertise, vast inventory of hard-to-find professional gear, and a distinct company culture (including closing on Friday evenings and Saturdays for Shabbat). For creatives, it is often considered the gold standard for purchasing reliable equipment.
B&H Photo Affiliate Program Overview
| Feature | Details |
| Industry | Consumer Electronics, Photography, Filmmaking, Audio |
| Product Type | Cameras, Lenses, Lighting, Computers, Drones, Pro Audio, Mobile, TVs |
| Affiliate Program Type | CPS (Cost Per Sale) |
B&H Photo Affiliate Program Offers
| Feature | Details |
| Promotional Materials | Banners, text links, product specific deep-links, and access to a massive product catalog API. |
| Affiliate Cookie Duration | 60 Hours (Note: This is shorter than the industry standard of 30 days but longer than Amazon’s 24 hours). |
| Accepted Traffic Sources | Content websites, blogs, review sites, and social media channels (YouTube, Instagram, etc.) with relevant tech/creative audiences. |
| Accepted Countries | Global (B&H ships worldwide, allowing affiliates to earn from international traffic). |
| Explicit Content | Prohibited (Sites promoting sexually explicit material, violence, or discrimination are strictly rejected). |
| Religious/Political Content | Prohibited (The program terms generally exclude sites that promote political or religious agendas to maintain brand neutrality). |
B&H Photo Affiliate Commissions & Payments
| Feature | Details |
| MLM | No (This is a traditional direct affiliate marketing program). |
| Commission Rate | 2% to 8% (Base rate starts at ~2%; higher rates are performance-based or specific to certain brands/lists). |
| Commission Structure | Tiered/Performance (High-volume affiliates can negotiate better rates; standard electronics usually earn the base rate). |
| Payout Frequency | Monthly |
| Payout Methods | Check (Historically, B&H is known for paying via Check, which can be a friction point for international affiliates, though some platforms they partner with may offer direct deposit). |
| Minimum Payout | $80 |
Suitable Affiliates for B&H Photo
The B&H program is highly specialized. It is best suited for creators whose audience cares about technical specifications and professional quality.
- YouTubers: specifically Tech Reviewers, Camera Gear Heads, and Filmmakers who do “What’s in my bag” videos.
- Bloggers: Photography tutorial sites, tech news blogs, and “Best [Camera] for [Year]” comparison sites.
- Video Editors & Colorists: promoting high-end monitors, consoles, and storage solutions.
- Livestreamers: (Twitch/YouTube Gaming) promoting capture cards, microphones, and lighting.
- Influencers/KOLs: Creative professionals who can recommend specific tools (e.g., “This is the lens I used for this portrait”).
- KOC (Key Opinion Consumers): Tech enthusiasts who write detailed reviews on forums or medium-sized blogs.
B&H Photo Affiliate Software
B&H Photo primarily manages its affiliate program through Impact (also known as Impact Radius).
- Software Provider: Impact
- Note: Using a major network like Impact allows for reliable tracking, deep linking, and transparent reporting compared to older in-house systems.
3 Alternatives for B&H Photo Affiliate Program
If you are in the tech/camera niche, you should likely sign up for all three of these to compare conversion rates, as stock availability often dictates where a user buys.
| Comparison Factor | Adorama | Amazon Associates | Best Buy |
| Program Focus | Direct B&H Competitor (Pro Gear) | General Ecommerce (Everything) | Consumer Electronics (General) |
| Commission Rate | 2% Base (Up to 8% selected items) | 3% – 4% (Cameras/Tech varies) | 0.5% (Very low for electronics) |
| Cookie Duration | 30 Days | 24 Hours | 24 Hours |
| Average Bill (AOV) | High ($500+) | Low to Medium | Medium to High |
| Withdrawal Threshold | ~$50 | $10 | $0 – $10 (depends on network) |
| Marketing Materials | Banners, Text Links | SiteStripe, Banners, Native Ads | Text Links, Banners |
| Pros | Longer cookie duration than B&H. | Highest conversion rate; users buy other items in the cart. | Brand trust for general consumers; store pickup option. |
| Cons | Slightly smaller inventory than B&H. | Extremely short cookie; strict terms. | Very low commission rates. |
