About Boohoo
Boohoo is a leading global fashion retailer based in the United Kingdom. Founded in 2006, the brand is known for its “ultra-fast fashion” model, launching hundreds of new styles every week to keep up with the latest trends.
Boohoo targets a young demographic (primarily Gen Z and Millennials) with affordable clothing, shoes, accessories, and beauty products. The Boohoo Group also owns several other popular fashion brands, including PrettyLittleThing, Nasty Gal, and Karen Millen.
Boohoo Affiliate Program Overview
The Boohoo affiliate program is designed for content creators and marketers in the fashion and lifestyle space. It operates on a Cost Per Sale (CPS) model, meaning affiliates earn money only when a purchase is made through their unique referral link.
| Feature | Details |
| Industry | Fashion & Retail (Fast Fashion) |
| Product Type | Physical Products (Clothing, Shoes, Accessories, Beauty) |
| Affiliate Program Type | CPS (Cost Per Sale) |
Boohoo Affiliate Program Offers
Boohoo provides its affiliates with a wide range of promotional tools to help drive sales. The program is generally open to various traffic sources, though it has strict guidelines regarding brand reputation.
| Feature | Details |
| Promotional Materials | Banners, Text Links, Product Feeds, Dynamic Content Links, Newsletters |
| Affiliate Cookie Duration | 30 Days |
| Accepted Traffic Sources | Blogs, Social Media (Instagram, TikTok, YouTube), Content Sites, Email (with permission) |
| Accepted Countries | Global (Primary focus: UK, USA, Australia, Europe – FR, IE, IT, NL, DE, ES, Scandi) |
| Explicit Content | Strictly Prohibited (No adult or offensive content) |
| Religious or Political Content | Generally Restricted (Content must not be controversial or offensive to the brand image) |
Boohoo Affiliate Commissions & Payments
The program offers a competitive commission rate for the fast fashion industry. It does not operate as an MLM scheme; it is a direct single-tier affiliate partnership. Payments are processed through the affiliate networks (like Awin or CJ) rather than directly by Boohoo.
| Feature | Details |
| MLM | No (Single-tier program) |
| Commission Rate | ~7% on most sales (Rates may vary by customer type, e.g., 1-2% for existing customers, up to 10% for new) |
| Commission Structure | Percentage of Net Sale (Excluding shipping, taxes, and returns) |
| Payout Frequency | Monthly (Typically validated within 45 days) |
| Payout Methods | Bank Transfer, PayPal (Dependent on the Affiliate Network used) |
| Minimum Payout | Network Dependent (e.g., Awin is approx. $20/£20; CJ is approx. $50) |
Suitable Affiliates for Boohoo Affiliate
This program is highly suitable for creators with a young, fashion-forward audience.
- Bloggers: Fashion and lifestyle bloggers who review trends, “outfit of the day” (OOTD) posts, or budget shopping guides.
- TikTokers: Creators doing “hauls,” try-on videos, and styling tips (very high conversion potential).
- KOC (Key Opinion Consumers): Everyday consumers who review products honestly for their peers.
- KOL (Key Opinion Leaders): Established fashion authorities who can set trends.
- Influencers: Instagram and SnapChat influencers focusing on visual style content.
- YouTubers: Creators making long-form haul videos, lookbooks, or “shop with me” vlogs.
- Video Editors: Curators who compile fashion trends or celebrity style recreations.
- Livestreamers: Hosts who showcase products in real-time, often utilizing time-sensitive discounts.
Boohoo Affiliate Software
Boohoo uses Third-Party Affiliate Networks. They do not generally use a proprietary in-house software for tracking. They are primarily managed through major networks such as:
- Awin (UK & Europe focus)
- CJ Affiliate (US & Global focus)
- Impact (in some specific regions)
3 Alternatives for Boohoo Affiliate Program
If you are looking for alternatives to Boohoo, the best options are other major fast-fashion retailers that target a similar demographic.
- PrettyLittleThing (PLT): Owned by the Boohoo Group, it offers very similar products but often with a “glammier” aesthetic.
- ASOS: A massive global retailer that sells its own brand plus hundreds of others (Nike, Adidas, etc.), offering a higher average basket size.
- Shein: The largest direct competitor in the ultra-fast fashion space, known for incredibly low prices and high conversion volume.
Comparison Table
| Factor | Boohoo | PrettyLittleThing | ASOS | Shein |
| Average Bill (AOV) | ~$45 – $60 | ~$45 – $60 | ~$70 – $90 | ~$70 (High volume hauls) |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~$20 (Network standard) | ~$20 (Network standard) | ~$20 (Network standard) | ~$50 – $100 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | ~7% | ~5% – 10% | ~1% – 6% (Lower for existing customers) | ~10% – 20% |
| Conversion Rate | High | High | Medium-High | Very High |
| Marketing Materials | Banners, Feeds, Codes | Banners, Feeds, Codes | Banners, Deep Linking | Banners, Coupons, Feeds |
