ASOS Affiliate Program
Founded in 2000, ASOS is a globally renowned online fashion and cosmetic retailer with a fast-fashion model
Commission
5% - 7%
Cookie
30
Regions
Worldwide
Niche
Fashion
Affiliate platform
Awin
About ASOS
ASOS is a leading global online fashion and beauty retailer, primarily targeting young adults (20-somethings).
Founded in 2000 in London, it has grown into a massive e-commerce destination selling over 85,000 branded and own-label products—ranging from clothing and footwear to accessories and beauty products.
ASOS ships to almost every country in the world and is known for its “ASOS Design” brands as well as stocking over 850+ third-party brands like Nike, Adidas, and Calvin Klein.
Affiliate Earnings Calculator
Estimate your affiliate income based on Traffic, CTR, AOV, and Commission rate. Drag the sliders below to explore different scenarios.
Estimated Results
These figures are for illustrative purposes – feel free to adjust them to fit your specific niche.
- Conversion Rate here is defined as the percentage of traffic that buys.
- Does not account for refunds, cancellations, or varying commission rates by product.
ASOS Affiliate Program Overview
ASOS runs a popular affiliate program that allows content creators to monetize their fashion traffic. It operates on a standard Cost Per Sale (CPS) model.
| Feature | Details |
| Industry | Fashion, Retail, E-commerce, Beauty |
| Product Type | Physical Products (Apparel, Shoes, Accessories, Cosmetics) |
| Affiliate Program Type | CPS (Cost Per Sale) |
ASOS Affiliate Program Offers
The program provides standard affiliate tools but enforces strict guidelines on traffic sources to maintain brand safety.
| Offer Details | Information |
| Promotional Materials | Banners, Text Links, Deep Linking, Product Feeds, Newsletters with fresh content. |
| Affiliate Cookie Duration | 30 Days (Standard) to 45 Days (Network dependent). |
| Accepted Traffic Sources | Content sites, Fashion Blogs, Social Media (Instagram, TikTok, YouTube), Reward/Cashback sites (with approval). |
| Accepted Countries | Global (Major focus: UK, USA, Australia, France, Germany, Italy). |
| Explicit Content | Strictly Prohibited (No adult, violent, or offensive material). |
| Religious/Political Content | Prohibited (ASOS avoids association with political or religious agendas). |
ASOS Affiliate Commissions & Payments
ASOS offers a competitive commission structure, though rates can vary based on whether the customer is new or existing.
| Payment Feature | Details |
|---|---|
| MLM (Multi-Level Marketing) | No — single-tier affiliate program |
| Commission Rate | 3% – 7% on average
|
| Commission Structure | Percentage of sale value (excluding shipping and taxes) |
| Payout Frequency | Monthly |
| Payout Methods | Bank transfer (direct deposit), PayPal, wire transfer (depends on affiliate network) |
| Minimum Payout | Typically $20 – $50, depending on the affiliate network (e.g., Awin minimum ~$20) |
Suitable Affiliates for ASOS Affiliate
This program is highly visual and trend-focused, making it ideal for creators who can showcase products in use.
- Bloggers: Fashion, lifestyle, and beauty bloggers who can create “Outfit of the Day” posts or trend guides.
- TikTokers: Creators doing “Haul” videos, “Get Ready With Me” (GRWM), or styling tips.
- KOC (Key Opinion Consumers): Everyday users reviewing products honestly.
- KOL (Key Opinion Leaders): Established fashion authorities guiding trends.
- Influencers: Instagram and Pinterest influencers with high engagement on visual content.
- YouTubers: Fashion haul channels, lookbooks, and styling advice channels.
- Video Editors: Creators compiling fashion trends or celebrity style breakdowns.
- Livestreamers: Creators doing live try-ons or shopping events.
ASOS Affiliate Software
ASOS does not manage its program in-house; it partners with major third-party affiliate networks to handle tracking, reporting, and payments.
- Primary Networks: Awin (Global/UK/EU), Rakuten Advertising (US/Global), and FlexOffers.
- This allows affiliates to use robust dashboards for real-time tracking and deep link generation.
3 Alternatives for ASOS Affiliate Program
If you are looking for higher commissions or different fashion niches, here is how ASOS compares to Shein, Zara, and H&M.
| Comparison Factor | ASOS | Shein | Zara | H&M |
| Average Bill (AOV) | ~$70 – $80 | ~$75 | ~$100+ | ~$50 – $60 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~$20 – $50 | $50 | Varies (often high) | ~$50 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 3% – 7% | 10% – 20% | 3% – 8% | ~7% – 10% |
| Conversion Rate | High (Strong Brand) | Very High (Low Price) | Moderate | High |
| Cookie Duration | 30 Days | 30 Days | 24 Hours (Very Short) | 30 Days |
| Marketing Materials | Excellent (Banners/Feeds) | Good | Limited | Good |
