About Browns Fashion
Browns Fashion is an iconic British luxury fashion retailer, originally founded in 1970 by Joan and Sidney Burstein. It is famous in the fashion world for being the first boutique in the UK to introduce legendary designers such as Alexander McQueen, John Galliano, and Calvin Klein.
In 2015, Browns was acquired by Farfetch, a global luxury fashion platform. Today, Browns operates as both a physical boutique in London and a global online luxury destination (BrownsFashion.com), offering a curated selection of designer clothing, shoes, bags, and accessories for men and women. It blends heritage with a cool, avant-garde aesthetic, making it a favorite among trendsetters.
Browns Fashion Affiliate Program Overview
The program is designed for publishers who want to monetize their traffic by promoting high-end luxury goods.
| Feature | Details |
| Industry | Luxury Fashion & Retail |
| Product Type | Designer Apparel, Footwear, Accessories, Jewelry, Bags |
| Affiliate Program Type | Partner Network (managed primarily via Partnerize) |
Browns Fashion Affiliate Program Offers
Browns provides affiliates with the tools necessary to promote the brand effectively, alongside standard competitive terms for the luxury niche.
| Feature | Details |
| Promotional Materials | High-quality banners, text links, imagery for hot launches, and regular newsletters on trends. |
| Affiliate Cookie Duration | 30 Days |
| Accepted Traffic Source | Content sites, fashion blogs, social media (Instagram, TikTok, YouTube), editorial sites. (Note: PPC/Brand Bidding is typically prohibited). |
| Accepted Countries | Global (Browns ships to over 190 countries). |
| Explicit Content | Prohibited. Sites displaying adult content, violence, or discrimination are not accepted. |
| Religious or Political Content | Restricted. The brand generally avoids association with controversial political or religious sites to maintain brand neutrality. |
Browns Fashion Affiliate Commissions & Payments
The program offers a competitive commission rate for the luxury sector, with a straightforward payment structure.
| Feature | Details |
| MLM | No (Single-tier affiliate program). |
| Commission Rate | 7% on most sales. (Rates may vary for specific SKUs or during special promotional periods). |
| Commission Structure | Fixed percentage of Net Sales (excludes shipping, taxes, and returns). |
| Payout Frequency | Monthly (payments are processed after the return period clears). |
| Payout Methods | Direct Deposit / Bank Transfer, PayPal (via Partnerize). |
| Minimum Payout | Typically $50 / £30 (depending on currency settings in Partnerize). |
Suitable Affiliates for Browns Fashion
This program is best suited for content creators who have an audience with high disposable income or a strong interest in high fashion and streetwear.
- Bloggers: Luxury fashion, lifestyle, and travel bloggers who can write in-depth reviews or “OOTD” (Outfit of the Day) posts.
- TikTokers: Fashion creators focusing on “luxury hauls,” styling tips, or unboxing videos.
- KOC (Key Opinion Consumers): Everyday fashion enthusiasts who share genuine reviews and have high trust with their followers.
- KOL (Key Opinion Leaders): Established fashion authorities whose recommendations drive immediate sales.
- Influencers: Instagram and Pinterest creators with a focus on high-end aesthetics.
- YouTubers: Creators doing luxury brand reviews, shopping vlogs, or trend reports.
- Video Editors: Creators who curate “fashion inspiration” compilations or “get the look” style videos.
- Livestreamers: Hosts who do live styling sessions or shopping events (popular in Asian markets).
Browns Fashion Affiliate Software
Browns Fashion utilizes Partnerize (also known as Performance Horizon) as their primary third-party affiliate network. This software handles tracking, reporting, asset management, and commission payments. They do not use an in-house proprietary tool for tracking.
3 Alternatives for Browns Fashion Affiliate Program
Here is a comparison of Browns Fashion with three major competitors in the online luxury retail space: Farfetch (parent company), SSENSE, and Net-A-Porter.
| Comparison Factor | Browns Fashion | Farfetch | SSENSE | Net-A-Porter |
| Average Bill (AOV) | High (~$400 – $600+) | High (~$600+) | Medium-High (~$350 – $500) | Very High (~$600+) |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~$50 | ~$50 | ~$50 | ~$50 |
| Payment Frequency | Monthly | Monthly | Bi-Weekly | Monthly |
| Commission | ~7% | ~7% | 5% – 10% (Varies) | Up to 6% |
| Conversion | Medium (Luxury Niche) | Medium-High | High (Streetwear focus) | Medium |
| Marketing Materials | Banners, Lookbooks | Product Feeds, Banners | Banners, Text Links | Banners, Data Feed |
