CIT Bank Affiliate Program

About CIT Bank

CIT Bank is a leading digital-first bank that operates as a division of First Citizens Bank, a top 20 U.S. financial institution. Originally founded in 2000, CIT Bank has built a strong reputation for offering competitive interest rates on savings products that often outpace the national average.

As an online-only bank, they do not have physical branches, which allows them to pass savings on to customers in the form of higher Annual Percentage Yields (APY). Their primary product lineup includes High-Yield Savings Accounts, Money Market Accounts, Certificate of Deposits (CDs), and eChecking accounts. They are particularly famous for their “Savings Connect” and “Savings Builder” products, which are designed to incentivize consistent saving habits.

CIT Bank Affiliate Program Overview

The CIT Bank affiliate program is a popular choice in the personal finance niche because it allows partners to promote high-quality, FDIC-insured banking products that genuinely benefit consumers. The program is managed through third-party affiliate networks.

CIT Bank Affiliate Program Offers

CIT Bank provides its partners with standard digital marketing tools to help drive conversions. The offers are strictly regulated due to the nature of the financial industry.

CIT Bank Affiliate Commissions & Payments

The commission structure is “Cost Per Action,” meaning you get paid when a user opens and funds a qualified account. The rates are competitive for the banking sector.

Note on Commissions:

• High-Tier Products (e.g., CDs, Money Market): Usually earn higher commissions (e.g., ~$100).
• Checking Accounts: Usually earn lower commissions (e.g., ~$30).

Suitable Affiliates for CIT Bank

This program is best suited for creators who focus on financial literacy, saving strategies, and passive income.

• Bloggers: Personal finance bloggers who write reviews on “Best High-Yield Savings Accounts” or “CD Rates” are the top performers.
• YouTubers: Creators in the “Finance/Investing” niche who do walkthroughs of banking apps or compare interest rates.
• Influencers (Instagram/Twitter): Finance educators who share quick tips on where to park emergency funds for better returns.
• KOLs (Key Opinion Leaders): Financial advisors or experts whose audience trusts their recommendations for safe, FDIC-insured places to store cash.
• Review Sites: Websites dedicated to comparing bank rates and financial products.

CIT Bank Affiliate Software

CIT Bank does not use in-house affiliate management software. Instead, they rely on major third-party affiliate networks to manage tracking, reporting, and payments.

• Primary Network: FlexOffers
• Secondary Network: CJ Affiliate (Commission Junction)

You must apply through one of these networks to join the program.

3 Alternatives for CIT Bank Affiliate Program

If you are in the finance niche, it is smart to diversify. Here is how CIT Bank compares to three other major banking affiliate programs: SoFi, Discover, and Axos Bank.