About ColourPop

ColourPop Cosmetics is a California-based beauty brand founded in 2014 by Seed Beauty. Known for its “wallet-friendly” prices and cruelty-free formulas, the brand gained massive popularity through social media for its rapid product launches and high-pigment makeup.

They are famous for their Super Shock Shadows and Lippie Stix. ColourPop operates on a fast-fashion model for beauty, frequently collaborating with pop culture icons (like Disney, Sailor Moon, and Harry Potter) to create viral, limited-edition collections.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

ColourPop Affiliate Program Overview

The ColourPop affiliate program is a standard Cost-Per-Action (CPA) model where partners earn a percentage of sales generated through their unique referral links. It is distinct from their “ColourPop Crew” influencer program, which is more community-focused and may offer different perks like free products.

Factor Description
Industry Beauty & Cosmetics
Product Type Makeup (Eyes, Lips, Face), Skincare (Fourth Ray Beauty), Body Care
Affiliate Program Type CPA (Cost Per Action) / Direct Sales

ColourPop Affiliate Program Offers

ColourPop provides affiliates with standard digital marketing tools. Their policy on content is strict regarding brand safety, aligning with their inclusive and friendly brand image.

Factor Description
Promotional Materials Banners, text links, product deep links, and occasional exclusive vanity codes for top performers.
Affiliate Cookie Duration 7 Days (Standard Affiliate)

(Note: The Influencer/Ambassador program may offer 30 days)
Accepted Traffic Sources Social Media (TikTok, Instagram, YouTube), Blogs, Content Sites, Cashback/Coupon sites (with restrictions).
Accepted Countries Global (ColourPop ships worldwide), but the program prefers traffic from major markets like US, Canada, UK, and Australia.
Explicit Content Prohibited. Content must not contain nudity, violence, or sexually explicit material.
Religious or Political Content Prohibited. The brand avoids association with controversial political or religious debates to maintain neutrality.

ColourPop Affiliate Commissions & Payments

The program does not operate as an MLM (Multi-Level Marketing) scheme; it is a single-tier affiliate partnership. Commission rates are competitive for the mass-market beauty sector.

Factor Description
MLM No. Single-tier commission only.
Commission Rate Up to 6% (Standard)

(Rates can range from 0.8% to 6% depending on product category and affiliate performance)
Commission Structure Flat percentage based on net sales (excluding shipping/taxes).
Payout Frequency Net 30 to Net 60 Days (Depending on the network used).
Payout Methods Direct Deposit (ACH), Wire Transfer, Check, PayPal.
Minimum Payout $25 – $50 (Varies by withdrawal method; e.g., Wire transfers often have higher thresholds).

Suitable Affiliates for ColourPop Affiliate

This program is highly visual and trend-focused, making it ideal for creators who can demonstrate the product’s payoff.

  • TikTokers & Reels Creators: The low price point and high visual impact of ColourPop products make them perfect for short-form viral content.
  • Beauty Bloggers: Writers who review affordable makeup “dupes” or full collections.
  • YouTubers: Creators doing “Full Face of ColourPop” challenges, swatches, or unboxing videos.
  • Influencers (KOLs): Fashion and lifestyle personalities who appeal to Gen Z and Millennials.
  • KOC (Key Opinion Consumers): Everyday users who share honest reviews on social platforms and drive authentic trust.
  • Video Editors: Aesthetic content creators who curate “Get Ready With Me” (GRWM) compilations.
  • Livestreamers: Creators on platforms like Twitch or Amazon Live who do makeup tutorials in real-time.

ColourPop Affiliate Software

ColourPop primarily uses Impact (Impact Radius) as their affiliate management software.

  • They also work with sub-networks like FlexOffers and Admitad, which allow affiliates to join if they cannot get direct approval on Impact.
  • Note: They do not use in-house proprietary software; they rely on third-party networks for tracking and payments to ensure transparency.

3 Alternatives for ColourPop Affiliate Program

Here is a comparison of ColourPop against three major competitors in the affordable or multi-brand beauty space: Sephora, Ulta Beauty, and E.L.F. Cosmetics.[2][3][4][5]

Comparison Factor ColourPop Sephora Ulta Beauty E.L.F. Cosmetics
Average Bill (AOV) ~$30 – $50 ~$70 – $90 ~$60 – $80 ~$25 – $40
Entry Fees Free Free Free Free
Withdrawal Threshold $25 – $50 $50 $25 – $50 $50
Payment Frequency Net 30/60 Monthly (Net 30) Monthly (Net 30) Monthly
Commission Up to 6% 5% (Standard) 1% – 5% (Avg ~2%) 7% – 9%
Conversion Rate High (Due to low prices) Medium (Higher prices) Medium High (Low prices)
Marketing Materials Banners, Deep Links Banners, Sneak Peeks Banners, Coupons Banners, Ad Copy
Cookie Duration 7 Days 24 Hours 30 Days 15 – 30 Days