About ColourPop
ColourPop Cosmetics is a California-based beauty brand founded in 2014 by Seed Beauty. Known for its “wallet-friendly” prices and cruelty-free formulas, the brand gained massive popularity through social media for its rapid product launches and high-pigment makeup.
They are famous for their Super Shock Shadows and Lippie Stix. ColourPop operates on a fast-fashion model for beauty, frequently collaborating with pop culture icons (like Disney, Sailor Moon, and Harry Potter) to create viral, limited-edition collections.
ColourPop Affiliate Program Overview
The ColourPop affiliate program is a standard Cost-Per-Action (CPA) model where partners earn a percentage of sales generated through their unique referral links. It is distinct from their “ColourPop Crew” influencer program, which is more community-focused and may offer different perks like free products.
| Factor | Description |
| Industry | Beauty & Cosmetics |
| Product Type | Makeup (Eyes, Lips, Face), Skincare (Fourth Ray Beauty), Body Care |
| Affiliate Program Type | CPA (Cost Per Action) / Direct Sales |
ColourPop Affiliate Program Offers
ColourPop provides affiliates with standard digital marketing tools. Their policy on content is strict regarding brand safety, aligning with their inclusive and friendly brand image.
| Factor | Description |
| Promotional Materials | Banners, text links, product deep links, and occasional exclusive vanity codes for top performers. |
| Affiliate Cookie Duration | 7 Days (Standard Affiliate)
(Note: The Influencer/Ambassador program may offer 30 days) |
| Accepted Traffic Sources | Social Media (TikTok, Instagram, YouTube), Blogs, Content Sites, Cashback/Coupon sites (with restrictions). |
| Accepted Countries | Global (ColourPop ships worldwide), but the program prefers traffic from major markets like US, Canada, UK, and Australia. |
| Explicit Content | Prohibited. Content must not contain nudity, violence, or sexually explicit material. |
| Religious or Political Content | Prohibited. The brand avoids association with controversial political or religious debates to maintain neutrality. |
ColourPop Affiliate Commissions & Payments
The program does not operate as an MLM (Multi-Level Marketing) scheme; it is a single-tier affiliate partnership. Commission rates are competitive for the mass-market beauty sector.
| Factor | Description |
| MLM | No. Single-tier commission only. |
| Commission Rate | Up to 6% (Standard)
(Rates can range from 0.8% to 6% depending on product category and affiliate performance) |
| Commission Structure | Flat percentage based on net sales (excluding shipping/taxes). |
| Payout Frequency | Net 30 to Net 60 Days (Depending on the network used). |
| Payout Methods | Direct Deposit (ACH), Wire Transfer, Check, PayPal. |
| Minimum Payout | $25 – $50 (Varies by withdrawal method; e.g., Wire transfers often have higher thresholds). |
Suitable Affiliates for ColourPop Affiliate
This program is highly visual and trend-focused, making it ideal for creators who can demonstrate the product’s payoff.
- TikTokers & Reels Creators: The low price point and high visual impact of ColourPop products make them perfect for short-form viral content.
- Beauty Bloggers: Writers who review affordable makeup “dupes” or full collections.
- YouTubers: Creators doing “Full Face of ColourPop” challenges, swatches, or unboxing videos.
- Influencers (KOLs): Fashion and lifestyle personalities who appeal to Gen Z and Millennials.
- KOC (Key Opinion Consumers): Everyday users who share honest reviews on social platforms and drive authentic trust.
- Video Editors: Aesthetic content creators who curate “Get Ready With Me” (GRWM) compilations.
- Livestreamers: Creators on platforms like Twitch or Amazon Live who do makeup tutorials in real-time.
ColourPop Affiliate Software
ColourPop primarily uses Impact (Impact Radius) as their affiliate management software.
- They also work with sub-networks like FlexOffers and Admitad, which allow affiliates to join if they cannot get direct approval on Impact.
- Note: They do not use in-house proprietary software; they rely on third-party networks for tracking and payments to ensure transparency.
3 Alternatives for ColourPop Affiliate Program
Here is a comparison of ColourPop against three major competitors in the affordable or multi-brand beauty space: Sephora, Ulta Beauty, and E.L.F. Cosmetics.[2][3][4][5]
| Comparison Factor | ColourPop | Sephora | Ulta Beauty | E.L.F. Cosmetics |
| Average Bill (AOV) | ~$30 – $50 | ~$70 – $90 | ~$60 – $80 | ~$25 – $40 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $25 – $50 | $50 | $25 – $50 | $50 |
| Payment Frequency | Net 30/60 | Monthly (Net 30) | Monthly (Net 30) | Monthly |
| Commission | Up to 6% | 5% (Standard) | 1% – 5% (Avg ~2%) | 7% – 9% |
| Conversion Rate | High (Due to low prices) | Medium (Higher prices) | Medium | High (Low prices) |
| Marketing Materials | Banners, Deep Links | Banners, Sneak Peeks | Banners, Coupons | Banners, Ad Copy |
| Cookie Duration | 7 Days | 24 Hours | 30 Days | 15 – 30 Days |
