Top 16 Best Makeup and Beauty Affiliate Programs Worthy Of Joining In 2023

If you have been following online beauty influencers, you would probably understand the importance of beauty affiliate programs on their social channels. You can collaborate with some of your favorite brands in the beauty industry via such programs, and it is also an amazing chance to establish a passive income.

Besides gathering the best beauty affiliate programs in various niches in one place, this article also provides an A-Z guide on how you can choose a good program for partnership.

16 Best Beauty Affiliate Programs in 2023

Feeling confused and wondering which beauty affiliate program can truly boost your online earnings? Below is a list of 15+ highly-trusted programs divided into different categories for your convenience in matching them with your niche.

In this section, we have put together a list of top beauty affiliate programs that offer you boundless opportunities to make money online. You will find them divided into different categories, so it is easier to match a program with your beauty niche.

Sephora

Sephora is home to over 13,000 beauty, skincare, and health products from 200+ worldwide most sought-after brands. Joining their affiliate program means you can earn up to 10% commission on all products with no restrictions.

This partnership also comes with various resources and materials, including exclusive promotions, affiliate newsletters, and product sneak peeks. Thanks to its free samples for all orders and free shipping on $50+ orders, you will have a good conversion rate.

 

Nordstrom

The Nordstrom affiliate program provides an extensive range of beauty products to promote, especially high-end cosmetics from Dior or Bobbi Brown. Except for gift cards, you will receive up to 11% commission/sale on all items and be paid monthly after hitting the $25 threshold.

It depends on your affiliate website and performance for Nordstrom to decide how long your cookie window lasts, between 0.5 to 14 days. While partnering with the program, you can use its diverse resources and tools to optimize your affiliation.

Paula’s Choice

As a scientific-based brand that focuses on promoting smart skincare choices, Paula’s Choice products are guaranteed to be safe, effective, and cruelty-free. Their skincare affiliate program enables a competitive commission rate of 7% with no threshold and a 30-day cookie lifetime.

Furthermore, you are allowed to access its private offers, new product launches, and exclusive newsletter. If you are already a beauty content creator or influencer, this program also provides valuable opportunities for product seeding.

 

Kiehl’s

Kiehl’s was founded in 1851 and has now become a renowned brand of naturally-derived beauty, haircare, and skincare products. With their affiliate program, every sale you make by promoting their website products will be paid an 8% commission for 30 days of cookie duration.

You can take advantage of the sales tracking and real-time report that go with this affiliate partnership, as well as total access to banners and visuals for personal use. Not to mention the regularly updated product feed and free shipping for all purchases.

 

L’Occitane

Suppose your niche is high-quality haircare products; the L’Occitane affiliate program has a large collection of organic goods that follow the phytotherapy and aromatherapy principles. Their premium products can address all of your target audience’s needs, from intensive repair to vegan haircare.

Its commission rate of 6% is good enough, along with a 30-day cookie window and other benefits such as real-time tracking, exciting promotions, and collaboration opportunities. In addition, you will have a dedicated affiliate manager for quick support during the program.

 

Dermstore

As you become a Dermstore affiliate, you can advertise their haircare products as dermatologist-approved regimens. The company is popular for selling curated goods at affordable prices, especially when validated by professional experts.

Unlike a lot of programs that only pay for new customers, Dermstore gladly commissions their affiliates for existing ones. Its appealing features include free returns, a high average order size, an updated product feed, and an enthusiastic affiliate team.

 

Love Scent

While many people are promoting regular fragrances and perfumes on the market, your blog or website can stand out by referring to Love Scent. As their products are based on pheromones, this could be the unique point of your niche and help attract customers with special needs.

The program’s highlight is the 1-month cookie duration and a mind-blowing commission rate of up to 30%. It is not easy to find another affiliate program this generous, plus all the exclusive access, reports, and support you can get from Love Scent.

 

Jo Malone

Jo Malone, established in 1990, is a high-end British brand specializing in luxury fragranced products for your body and home, including perfumes, room scent, bath products, and candles. Partnering with them is a wonderful opportunity to promote these goods to fellow perfume enthusiasts.

Considering their commission appears a bit low, think about how a Jo Malone fragrance candle costs more than $200 for retail. This means your earnings with this program can be much higher than expected, especially during the holiday season.

 

Ulta Beauty

Ulta Beauty is among the largest US beauty retailer, with more than 1,200 addresses nationwide. Their wide array of beauty goods includes makeup, skincare, nail care, and haircare from over 500 reputable brands, such as Pattern, Too Faced, and Benefit Cosmetics.

This program is available for the global market and pays their affiliates up to 10% commission for all products. Since their average order value is around $67, expect to receive a maximum of $6.70 per successful sale.

 

Foreo

In terms of beauty supplies and tools, Foreo is one of the most reliable suppliers you can find on the market. Apart from their famous face-cleansing machine lines, the brand also offers premium and innovative facial and oral care devices suitable for all genders.

Note that their affiliate program includes 60 days of cookie duration that can maximize your earning potential. Also, you will receive unique offers to share with your audiences and be fully supported by an affiliate manager for the finest guidance on promotion strategies.

 

Fenty Beauty

If you aim to promote beauty products that make everyone feel included, regardless of skin type and tone, consider becoming a Fenty Beauty partner. The brand’s global recognition makes their affiliate program for makeup an exciting opportunity to leverage your own business.

It provides a flat 10% commission rate on all sales and 7 days of cookie lifetime, which is quite generous considering the massive number of products available. Plus, you can earn a monthly payout via various payment methods.

 

NARS Cosmetics

In this French beauty influencer program, you have an impressive collection of makeup products, from lipsticks and eyeshadows to primers for promotion. What’s more, the brand allows the Buy Now, Pay Later model to encourage customers to shop for their favorite items.

You will earn up to 14% commission on all sales after your followers purchase any NARS Cosmetics product within a week of clicking your links. These benefits are not easy to find in the beauty affiliate industry, so join them if makeup is your niche.

Natura

Natura features a diverse range of organic goods focusing on veganism, sustainability, and cruelty-free to target beauty lovers with a green lifestyle. If you are interested in natural products, wellness, and healthy beauty, you will become an ideal member of their affiliate program.

Although the commission rate starts at 6%, it is negotiable for additional exposure. Other than that, their affiliate will receive exclusive offers and promotions, extra incentives after negotiating 1:1 with their team, and invitations to Natura events.

 

Mineral Fusion

Another trustworthy brand that produces organic beauty products is Mineral Fusion. With their friendly affiliate program, you will be able to promote safe and effective skincare goods that work; thus, customer trust can be built solidly over time through your recommendations.

This program does not restrict you from advertising its full product lines on any specific social channels. There are exclusive discounts and special offers for affiliates to pass along to potential customers.

 

Straight My Teeth

Regarding the oral care category in the beauty industry, take a look at the Straight My Teeth affiliate program. This UK-based dental brand aims to help people straighten their teeth at home without the need to visit a dentist and pay for unnecessary expenses.

Every time your visitor purchases an oral care product from the brand, you will receive a flat commission rate of 5%. If you are looking for a special niche that provides customized beauty items, you should opt for Straight My Teeth to support customers with dental problems.

 

Rael

Although Rael focuses on a unique niche of women’s wellness during their menstrual cycles, you can certainly refer their sustainable, cruelty-free, and science-based products to customers in need with the right marketing strategies.

Many program perks are available for you to enjoy as their affiliate, including chances to appear on their social channels, being the first to experience new products, and receiving free samples for your favorite items.

 

What is a Beauty Affiliate Program?

According to a survey in 2016, 8 out of 10 brands operate an affiliate marketing program for their businesses. Moreover, 28% of the affiliate marketing industry contributes to beauty products/services promotion, making it one of the top categories for affiliate marketers.

As a result, many companies spend their marketing budgets on affiliate beauty programs to expand brand awareness, improve lead generation, and augment sales. In these programs, affiliates will refer to brands’ beauty products on social platforms and earn commissions for each sale made via unique tracking links.

Both parties can benefit from an affiliate program as the brand gains better popularity and more sales, while the affiliate marketer makes a side hustle by advertising what they like.

How to Choose the Best Beauty Affiliate Program?

Most affiliate marketers collaborate with more than one brand in the same niche to improve their source of income. Even so, which criteria do they rely on to find valuable programs to promote, especially among a whopping number of beauty affiliate programs on the market?

Here are the tips:

The Brand Has a Good Reputation

First things first, determine whether you will partner with famous worldwide brands, rising indie names, or both. Regardless of the brand’s popularity, it is necessary for you to work with reliable brands that sell high-quality products.

For example, the beauty retail empire Sephora is one of the most reputable and well-visited brands by beauty lovers around the world. So when it comes to the Sephora affiliate program, there is no doubt that many beauty affiliates would want to have a piece of that cake without their need to do more marketing.

In case you are unsure how a particular beauty business and its products appeal to customers, conduct an online search on Google, their official site, social media profile, and relevant forums. Signs you can trust a business include them being interactive on social media, having increased active users, positive reviews, and a low return rate.

Select Products You Know Or Used

This applies to affiliate marketing in general. If you have tried the product or service you are promoting at least once, your honest review will gain more audience trust than automatic advertisement content given by the brand.

Most people can tell if your affiliate content comes from real-life experiences, so being familiar with your promoted items is key for effective audience engagement. Plus, having good product knowledge enables you to communicate better about it, such as answering questions or explaining its pros and cons.

In case you have never used a certain product but it comes across as suitable for your affiliate profile, learn as much as possible about it to strengthen your product understanding.

Promote Items Within Your Niche

Ask yourself which niche you want to focus on marketing: beauty products in makeup, skincare, organic items, etc.? From that, only choose beauty brands that fit your target niche to create synchronization across your content.

Avoid promoting too many product categories at once so audiences can identify and remember your affiliate niche. For instance, they would immediately think of your profile when searching for high-end perfume suggestions.

But if you are interested in a brand that may not work for your niche at first sight, you can always get creative to ingrain it as effortlessly as possible in a blog.

Research Commission Rates of Other Programs

The commission fee is the backbone of any affiliate beauty program, as it is a powerful incentive to recruit affiliates. Most programs use percentage commissions or the pay-per-sale model to reward their partners.

In this model, the brand will pay you a certain percentage of the profit gained from each sale you make. The commission rate can vary between different beauty products, but the average affiliate payout from such programs is between 5 and 30%.

Read Its Terms and Conditions

Before signing up, you should review an affiliate program’s terms and conditions carefully. Straightforward and transparent requirements will ensure you and the company are on the same page.

Why? In some cases, you may have problems with a specific condition that can be a deal-breaker.

For example, some programs restrict their affiliates from advertising on certain channels. Other ones may specify that you will not be paid if the transaction is canceled or incomplete, the product is returned, etc.

Conclusion

Those were more than 15 top beauty affiliate programs available in the beauty industry based on diverse categories. Each of them brings different advantages and benefits to their affiliates, so opt for the ones that work best for your affiliate marketing strategies.

Remember that the finest beauty affiliate programs do not always offer the highest commission rate, but their overall structure and support are good enough to stick with in the long run.