About eHarmony
eHarmony is one of the world’s most recognized and trusted online dating platforms. Launched in 2000, it differentiates itself from casual dating apps by focusing on “compatibility” and long-term relationships. It uses a proprietary Compatibility Matching System to pair singles based on 32 dimensions of personality, rather than just photos or location. It is a premium brand, often targeting serious daters aged 30+ who are looking for marriage or committed partnerships.
eHarmony Affiliate Program Overview
eHarmony’s affiliate program is designed for publishers who want to monetize traffic by referring users who are serious about finding love.
| Feature | Details |
| Industry | Online Dating / Relationships / Lifestyle |
| Product Type | Digital Subscription Services (Memberships: 6, 12, 24 months) |
| Affiliate Program Type | CPA (Cost Per Action) or CPS (Cost Per Sale)
Some networks may offer CPL (Cost Per Lead) for free registrations. |
eHarmony Affiliate Program Offers
This section outlines the rules and resources available to affiliates.
| Feature | Details |
| Promotional Materials | High-quality banners, text links, pre-written email copy, and seasonal creative assets. |
| Affiliate Cookie Duration | 45 Days (Standard on CJ Affiliate) |
| Accepted Traffic Sources | Content sites, blogs, social media (with restrictions), email newsletters (requires approval). Prohibited: Incentivized traffic, brand bidding, adult traffic. |
| Accepted Countries | Primarily United States, Canada, United Kingdom, and Australia. (Note: Different affiliate networks may handle specific countries). |
| Explicit Content | Strictly Prohibited. Sites containing adult content, pornography, or offensive material are not accepted. |
| Religious or Political Content | Restricted. While niche religious dating blogs (e.g., “Christian Dating”) are often accepted, highly controversial political or extremist religious content is generally prohibited to protect the brand’s safety. |
eHarmony Affiliate Commissions & Payments
The program is lucrative due to the high value of eHarmony memberships, but it requires high-quality traffic to convert.
| Feature | Details |
| MLM (Multi-Level Marketing) | No. It is a single-tier affiliate program. |
| Commission Rate | Up to 20% – 50% per sale (CPS)
OR Flat Fees (e.g., $10 for free registration, varies by campaign). |
| Commission Structure | Performance-based. Rates often increase based on the volume of sales generated. |
| Payout Frequency | Monthly (typically Net 20 terms via CJ Affiliate). |
| Payout Methods | Check, Direct Deposit (ACH), Payoneer (via the affiliate network). |
| Minimum Payout | 100 (Check). |
Suitable Affiliates for eHarmony
This program is best suited for content creators whose audience is looking for serious commitment rather than casual flings.
- Bloggers: Specifically those in the Dating, Relationship Advice, Wedding, Lifestyle, or Psychology niches.
- YouTubers: Channels creating content around “How to find love,” “Dating over 30/40,” or dating app reviews.
- Influencers: Lifestyle influencers with a mature audience (30-50 age range) interested in settling down.
- KOL / KOC: Key Opinion Leaders in the relationship space who can provide trustworthy testimonials.
- Video Editors: Creators of compilation videos about “Success Stories” or “Relationship Goals” (must adhere to copyright usage).
- Livestreamers: Hosts who discuss personal life, advice, and Q&A sessions about relationships.
- TikTokers: Creators making skits about dating struggles or offering genuine relationship advice.
eHarmony Affiliate Software
Does this brand use affiliate management software?
Yes. eHarmony uses third-party affiliate networks rather than in-house proprietary software.
- Primary Network: CJ Affiliate (Commission Junction).
- Secondary Networks: Awin (Popular for the UK market) and sometimes Impact.
3 Alternatives for eHarmony Affiliate Program
Here is a comparison of eHarmony with three major competitors: Match.com, EliteSingles, and Zoosk.
| Comparison Factors | eHarmony | Match.com | EliteSingles | Zoosk |
| Average Bill (User Cost) | High ($35 – $65/mo) | Medium ($20 – $40/mo) | High ($30 – $58/mo) | Low/Medium ($12 – $30/mo) |
| Entry Fees (For Affiliate) | Free | Free | Free | Free |
| Withdrawal Threshold | ~$50 | ~$50 | ~$50 | ~$50 – $100 |
| Payment Frequency | Monthly (Net 20) | Monthly (Net 20) | Monthly | Monthly |
| Commission | 20% – 50% (CPS) | Up to 50% or Flat Fee | ~$7 per lead (CPL) | ~$4 per lead (CPL) |
| Conversion | Medium (High barrier to entry due to price/quiz) | High (Recognized brand, easier signup) | Medium (Niche audience: professionals) | High (Gamified, easy signup) |
| Marketing Materials | Banners, Text Links | Banners, Search Links | Banners, Email copy | Banners, Landing Pages |
