About IKEA

IKEA is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories. Founded in 1943 by Ingvar Kamprad, the company is renowned for its modern, minimalist designs and focus on low cost and functionality.

A key part of the IKEA concept is the use of flat-pack packaging and customer self-assembly, which saves on shipping and assembly costs, allowing them to offer products at affordable prices for “the many people.” The company is one of the world’s largest furniture retailers.

IKEA Affiliate Program Overview

The IKEA Affiliate Program allows publishers and content creators to earn a commission by promoting IKEA’s wide range of products on their platforms. Affiliates use unique tracking links to direct their audience to the IKEA website, and they earn a percentage of the sale when a referred customer makes a qualifying purchase within the cookie duration.

Keep in mind that the program’s availability is region-specific and is often managed through major affiliate networks in various non-English speaking countries (e.g., Spain, Germany, India), not being consistently available in English-speaking markets like the US, UK, or Canada.

Factor Description
Industry Home Furnishings, Furniture, Home Decor, Retail, eCommerce
Product Type Physical products (Ready-to-assemble furniture, kitchenware, home accessories, appliances)
Affiliate Program Type Cost Per Sale (CPS) / Percentage of Sale

IKEA Affiliate Program Offers

The specific details often vary by country and the affiliate network managing the program (e.g., Awin, CJ Affiliate, FlexOffers, Tradedoubler). The table below reflects common or average terms reported for the program where it is available.

Offer Detail Typical Information
Promotional Materials Banners, text links, product data feeds, deep linking capabilities, and occasionally unique content/ad creative.
Affiliate Cookie Duration 30 days (Considered a long duration for the furniture industry, giving affiliates a good window for conversion).
Accepted Traffic Source Websites, blogs, social media (Instagram, YouTube, TikTok), email marketing (following guidelines), and sometimes PPC advertising (with restrictions).
Accepted Countries Region-specific. Available in various countries, predominantly in Europe and Asia (e.g., Spain, Germany, India) but generally not in the US, UK, or Canada.
Explicit Content Generally not accepted. Affiliates must maintain a high standard of editorial integrity and professionalism.
Religious or political content Generally not accepted. Affiliates’ content must align with IKEA’s brand image and policies, avoiding controversial topics.

IKEA Affiliate Commissions & Payments

The core of the commission is typically a flat percentage of the net sale amount.

Payment Detail Typical Information
MLM (Multi-Level Marketing) Not Applicable. This is a standard affiliate marketing program, not an MLM scheme.
Commission Rate Approximately 5% on qualifying net sales. (May reach up to 7% for specific products or promotions).
Commission Structure Percentage-based, single-tier (you earn commissions only on sales you directly refer).
Payout Frequency Monthly, typically after the commission has been validated and the minimum threshold is met.
Payout Methods Varies by country and network but commonly includes Direct Bank Transfer, PayPal, or Check.
Minimum Payout Varies based on the specific affiliate network or country program’s terms and conditions (e.g., $50, €100).

Suitable Affiliates for IKEA Affiliate

The IKEA program is suitable for affiliates who can create engaging, visually appealing, and informative content in the home and lifestyle niche.

Affiliate Type Suitability & Strategy
Bloggers High Suitability. Ideal for home decor, interior design, DIY hacks, and budget renovation blogs. Can create in-depth reviews, room tours, and “best of” lists with deep links.
TikTokers High Suitability. Great for short-form video content like IKEA hauls, assembly time-lapses, room transformations, and showcasing the functionality of products.
KOC (Key Opinion Consumers) High Suitability. Perfect for sharing authentic, personal user experiences and practical ways to integrate IKEA products into a real home.
KOL (Key Opinion Leaders) / Influencers High Suitability. Best for those with a large, engaged audience in the home, lifestyle, or organizing niches. They can drive significant traffic through their personal brand authority.
YouTubers High Suitability. Excellent for long-form content like full room makeovers, detailed product reviews, “IKEA hacks,” and comparisons of furniture.
Video editors Low Suitability (Direct). They support the creation of content but are not the primary affiliate channel unless they are also the content creator/publisher.
Livestreamers Medium Suitability. Can host live shopping events, Q&A sessions, or live “build-it” streams, which drive immediate, high-intent traffic.

IKEA Affiliate Software

IKEA generally does not use in-house affiliate management software on a global scale. Instead, the company partners with major, established third-party affiliate marketing networks to manage its regional programs.

Common networks utilized by IKEA in various regions include:

  • Awin
  • CJ Affiliate (formerly Commission Junction)
  • FlexOffers
  • Tradedoubler
  • Admitad
  • EarnKaro (for India)

The specific network an affiliate uses depends entirely on their geographic location.

3 Alternatives for IKEA Affiliate Program

IKEA’s competitors in the home furnishings space often have affiliate programs. Three popular alternatives include Wayfair, Ashley HomeStore, and Home Depot.

Comparison Factor IKEA Affiliate Program Wayfair Affiliate Program Ashley HomeStore Affiliate Home Depot Affiliate Program
Industry Home Furnishings, Furniture Online Home Furnishings, Decor Traditional Furniture Retail Home Improvement, DIY, Tools
Average Bill Low to Medium. Focus on affordability, flat-pack, and smaller items. Medium to High. Wide range, including higher-end furniture. High. Focus on full furniture sets and higher-ticket items. Medium. Wide range of tools, appliances, and home goods.
Entry Fees Free to join. Free to join. Free to join. Free to join.
Commission Rate ~5% (can be higher in some regions/products). Up to 7% (varies by product category). Variable (often around 2% to 4%). Variable (e.g., 8% on decor, 1% on appliances).
Commission Structure Percentage-based, single-tier. Percentage-based, single-tier. Percentage-based, single-tier. Percentage-based, single-tier.
Cookie Duration 30 days 7 days 30 days 30 days
Conversion High Brand Recognition drives high conversion, despite regional availability limits. High due to vast selection and competitive pricing. Good for affiliates targeting high-ticket, traditional buyers. High due to necessity products and a mix of high and low-ticket items.
Marketing Materials Banners, text links, data feeds. Banners, text links, dedicated affiliate manager support. Banners, text links, special offers. Banners, deep links, unique ad copy.