What Makes Macy’s Different?
Macy’s started in 1858. It is more than just a department store; it is an American retail icon. The company is in New York City. It runs over 800 stores, including Macy’s and Bloomingdale’s.
The retailer offers more than 14,000 products. These include clothing, shoes, makeup, and things for the home. You can find them in stores and on Macys.com.
The key idea: You are not promoting a new company. You are partnering with a brand customers already trust. This trust helps you make more sales.

How the Macy’s Affiliate Program Works
Joining the program costs nothing. Once Macy’s approves you, you get special links and images. These tools help you send customers to Macys.com to buy things.
This program works best for people who blog about fashion, make videos about lifestyle, run shopping deal sites, or post about home decor. If your readers or viewers buy from big stores, Macy’s is a good fit.
The best part: Macy’s has many products. You can promote seasonal goods, new trends, home items, and beauty products from one program. You don’t have to manage many different fashion programs.
What You Will Earn: Commission Breakdown
Macy’s pays you 6% of every sale you create. This rate is strong for a major department store.
Let’s look at the numbers. The average customer order is about $120. This means you earn $7.20 per sale. This is not huge money from one sale, but many sales make a big difference.
The 10-day cookie window is generous. If a person clicks your link on Monday and buys later on Thursday, you still get the credit. Your dashboard shows all your sales and earnings right away.
You can choose how to get paid:
- PayPal
- Direct deposit
- Wire transfer
The Real Good and Bad Parts
Let’s look honestly at the good and bad parts.
What works well:
- The 6% commission rate is better than many others.
- Because people know Macy’s, you do not need to build trust. You just show them the current sales.
- The program gives you everything you need: product pictures, banners, and sales dates. You save time.
- Also, the 10-day cookie gives you more credit than programs that offer only 24 hours.
Where you will face trouble:
- Getting approved can be tough. Macy’s checks your site or social media before they let you join. It is not an automatic approval.
- The focus on the US market limits people outside America. If most of your traffic is from Europe or Asia, sales will be hard.
- You also compete with thousands of others promoting the same sales.
My advice: The tough approval and the competition are real problems. But if you send consistent US shoppers to the site, Macy’s strong brand is worth the effort.
Your Path to Approval: 5 Steps
- Visit the official page: Go to the official page. Review the commission rates and rules before you apply.
- Click the application button: Find and click the “Get more details and apply” button to start.
- Complete the registration form: Give your name, contact info, website or social media details, and payment choices. You must be accurate here.
- Accept the agreement: Read the terms carefully. You agree to follow Macy’s rules for promotion.
- Log in to your dashboard: Once approved, you get your dashboard. Here you create links, get images, and track sales.
Tip: Spend ten minutes setting up tracking on day one. This simple step stops most questions about lost commissions later.
How to Actually Hit That $4,000 Monthly Target
How can you earn serious money with Macy’s? Let’s check the numbers first, then the plan.
You earn 6% on $120 average orders. You need 139 sales each month to reach $4,000. Does this sound hard?
Here is the difference between $4,000 earners and $200 earners: smart content, good traffic, and timing.
Strategy 1: Match Your Audience’s Shopping Needs
You need content that matches what your readers care about. Focus on Macy’s best categories: fashion, makeup, seasonal home decor, and holiday gifts.
Create content that shows exclusive deals, new items, and short-time sales. Your audience likes urgency and value.
Tip: Fashion partners who write comparison posts, like “Macy’s vs. [Other Store],” make 2 to 3 times more sales than those who just announce a sale.
Strategy 2: Work with Shopping and Cashback Sites
You do not have to do this alone. Look at working with shopping sites and Cashback Sites that already send people to stores.
Work with these sites and send them good traffic. You earn more money without needing a huge audience right away.
Strategy 3: Use Seasonal Sales Events
Match your content dates to events like Black Friday, Christmas, or Mother’s Day. Macy’s runs big sales during these times.
Post gift guides and sale lists 2 to 3 weeks before major shopping dates.
Our data shows this: Affiliates who post sales content early make 40% more commission than those who wait.
Key Idea: Your audience looks up items before they buy. Help them during this search time, not just at the moment they pay.
Strategy 4: Put Links in the Best Places
Place banner ads and text links in smart places on your site. Do not just put them in the side column.
Links inside product reviews, outfit ideas, and buying guides make 5 times more sales than simple banner ads. Make your posts feel like helpful advice, not ads.
Is Macy’s Affiliate Program Worth It?
Here is the honest answer: If you can send consistent US shopping traffic, yes, it is worth it. If you are starting with no followers and no plan, you will struggle.
Remember the 139 sales needed for $4,000 monthly. This goal is possible for people with:
- An audience interested in fashion, home, or lifestyle.
- Consistent content (at least 3-5 posts or videos each week).
- Traffic mostly from the United States.
- A plan to create timely, seasonal content.
Final Word: Macy’s works for those who run affiliate marketing like a real business, not a simple hobby. The strong brand and many product types give you a great advantage, but you must still work hard.
Your Top Questions Answered
Who should seriously consider Macy’s affiliate marketing? Publishers and influencers in fashion, lifestyle, and shopping niches get the best results. If your audience already buys from department stores and looks for deals on well-known brands, Macy’s is a good fit.
Does joining cost anything? No. Joining the program is completely free. You can start earning money as soon as you get approved.
What are the minimum requirements? Macy’s does not post exact minimum numbers for followers or traffic. But you must have an active website or social media account where you will promote the brand. Applications from partners with at least 20 posts or videos get approved more often than new accounts.
Can you promote Macy’s alongside other affiliate programs? Yes. Many successful affiliates promote Macy’s next to Nordstrom, Kohl’s, and other department store programs. Working with many partners helps you earn more and protects you if one program changes its rules.
What are the best Macy’s affiliate program alternatives?
1. Nordstrom Affiliate Program
Nordstrom’s affiliate program is ideal for fashion, beauty, and lifestyle bloggers. With a wide variety of clothing, shoes, and accessories from luxury to everyday brands, affiliates can target multiple audience segments. The program offers strong brand recognition, frequent promotions, and quality customer trust that can lead to consistent conversions.
2. Bloomingdale’s Affiliate Program
Bloomingdale’s program appeals to affiliates in the fashion and luxury niche. The retailer is known for designer clothing, handbags, and high-end beauty products. Affiliates benefit from exclusive product launches, seasonal sales, and strong brand prestige, making it an excellent choice for content creators seeking to promote upscale retail offerings.
3. Kohl’s Affiliate Program
Kohl’s affiliate program provides a diverse selection of apparel, home goods, and lifestyle products. Known for affordability and regular promotions, it appeals to a wide consumer base. Affiliates can promote frequent discounts, Kohl’s Cash incentives, and family-oriented items, creating strong engagement opportunities for budget-conscious shoppers.
4. Saks Fifth Avenue Affiliate Program
Saks Fifth Avenue’s affiliate program focuses on luxury fashion, accessories, and beauty. With its premium positioning, affiliates can target high-income shoppers looking for designer goods. The program offers frequent campaigns, exclusive events, and strong branding, making it a lucrative option for affiliates in the luxury retail niche.
5. JCPenney Affiliate Program
JCPenney offers affiliates access to affordable clothing, home furnishings, beauty, and lifestyle products. The brand appeals to value-driven families and shoppers seeking deals. Affiliates benefit from consistent promotions, clearance sales, and wide product variety, making it an effective alternative to Macy’s for targeting mainstream audiences across multiple categories.