About Macy’s

Macy’s is a renowned American retail brand operating under Macy’s, Inc., which also includes Bloomingdale’s and Bluemercury. Established in 1858, it is a leading omnichannel retailer known for offering a vast assortment of merchandise, including fashion apparel, accessories, cosmetics, home furnishings, and various consumer goods for men, women, and children.

Macy’s is famous for its in-store and online shopping experiences, carrying both well-known market brands and exclusive private brands. It is also well-known for hosting beloved national events like the Macy’s Thanksgiving Day Parade.

Macy’s Affiliate Program Overview

The Macy’s Affiliate Program allows website owners, content creators, and influencers to earn a commission by promoting Macy’s products to their audience. Affiliates use special links and creative materials to direct traffic to Macys.com, and earn a percentage of any resulting sales. The program offers access to a massive product catalog and leverages Macy’s strong brand recognition.

Feature Details
Industry Retail, Wholesale Trade, E-commerce, Department Store
Product Type Physical Goods (Apparel, Accessories, Cosmetics, Home Goods, etc.)
Affiliate Program Type Cost-Per-Sale (CPS)

Macy’s Affiliate Program Offers

Macy’s provides affiliates with the resources needed to effectively promote their products and track performance. The program is generally managed through major affiliate networks, which provide the tracking and reporting tools.

Feature Details
Promotional Materials Banners, text links, product images, datafeed, regular updates on sales events/promotions.
Affiliate Cookie Duration Typically 7 or 10 days (Can vary based on the specific affiliate network).
Accepted Traffic Source Link/banner ads, social media, blogging sites, content creators.
Accepted Countries Worldwide (Global) coverage is often noted.
Explicit Content Not Allowed.
Religious or political content Not Allowed.

Macy’s Affiliate Commissions & Payments

The commission structure for the Macy’s affiliate program is performance-based, meaning affiliates earn a percentage of the sales they generate.

Feature Details
MLM (Multi-Level Marketing) Single-tier (affiliates earn only on sales they generate).
Commission Rate Up to 6% on qualified sales (Rates can vary based on product category, network, or performance).
Commission Structure Fixed percentage commission (on qualified sales).
Payout Frequency Monthly.
Payout Methods Bank transfers, PayPal, or Check (Methods can vary based on the affiliate network).
Minimum Payout Often no minimum payout or a low minimum (e.g., $50 if through a network like Rakuten).

Suitable Affiliates for Macy’s Affiliate

The Macy’s Affiliate Program is highly suitable for content creators and marketers whose audience has an interest in fashion, lifestyle, home décor, and general consumer goods, especially those who frequently shop at department stores.

Affiliate Type Suitability for Macy’s Affiliate Program
Bloggers High. Excellent for fashion, lifestyle, home décor, and deal/coupon bloggers who can create product reviews and style guides.
TikTokers High. Great for creating short, engaging videos about fashion hauls, outfit styling, or home finds.
KOC / KOL / Influencers High. Ideal for promoting trends, seasonal collections, or sale events across social media platforms.
YouTubers High. Suitable for creating haul videos, lookbooks, home tours, product reviews, and gift guides.
Video editors / Livestreamers Moderate to High. Can utilize the program to monetize live shopping events or video content where products are featured and linked.

Macy’s Affiliate Software

Macy’s typically utilizes affiliate management software networks to run and track its program. They do not generally use in-house software exclusively.

The program is widely available on major third-party affiliate networks such as:

  • Rakuten Advertising
  • CJ Affiliate (Commission Junction)
  • FlexOffers

These platforms provide the tracking, reporting, and payment infrastructure for the program.

3 Alternatives for Macy’s Affiliate Program

Here are three major alternative affiliate programs in the retail/department store space compared to Macy’s, noting that specific program details like commission and payment thresholds can vary based on the affiliate network and current promotions.

Feature Macy’s Affiliate Program Amazon Associates Walmart Affiliates Target Affiliates (via FlexOffers/CJ)
Average Bill Approx. $120 Varies widely (often lower) Varies widely Varies widely
Entry Fees $0 (Free to join) $0 (Free to join) $0 (Free to join) $0 (Free to join)
Withdrawal Threshold Often $0 or low ($50) $10 (Direct Deposit/Gift Card) / $100 (Check) $50 (Check) or lower via network $50 (varies by network)
Payment Frequency Monthly Monthly (with a 60-day delay) Monthly (Varies by network) Monthly (Varies by network)
Commission Up to 6% (Varies by category) 1% – 10% (Varies widely by product category) 1% – 4% (Varies by category) 1% – 8% (Varies by category)
Cookie Duration 7 – 10 days 24 hours 3 days 7 days
Marketing Materials Banners, text links, datafeed SiteStripe tools, banners, text links Banners, text links, product datafeed Banners, text links, promotions