About Rocket Money (Formerly Truebill)

Rocket Money (formerly known as Truebill) is a leading personal finance application dedicated to empowering users to take control of their financial lives. The platform offers a comprehensive suite of tools designed to track, manage, and optimize personal finances.

Key features include:

  • Subscription Management: Instantly finding and tracking subscriptions and offering an assistant service to cancel unwanted ones.
  • Bill Negotiation: A concierge service that attempts to negotiate better rates on existing bills (like cable, internet, and utilities) on the user’s behalf to save money.
  • Budgeting: Tools to build custom budgets and monitor spending habits.
  • Savings: Automated savings plans to help users reach their financial goals.
  • Credit Monitoring: Tracking and understanding one’s credit score and report.

The company was founded in 2015 and was acquired by Rocket Companies (NYSE: RKT) in December 2021, later rebranding to Rocket Money.

Rocket Money Affiliate Program Overview

The Rocket Money Affiliate Program invites partners to earn a commission by promoting the personal finance app to their audience. The program is designed for those whose content focuses on saving money, personal finance management, and financial health. It offers actionable tools that go beyond just tracking finances, aiming to help users achieve concrete savings. The program is hosted on the Impact affiliate marketing network.

Factor Detail
Industry FinTech (Financial Technology), Personal Finance
Product Type Mobile Application/Software (Subscription & Bill Management)
Affiliate Program Type Cost Per Action/Sale (CPA/CPS)

Rocket Money Affiliate Program Offers

The program provides affiliates with the resources and guidelines necessary to promote the app effectively to their target audience.

Factor Detail
Promotional Materials Banners, text links, and creatives are typically available upon request or within the Impact platform dashboard.
Affiliate Cookie Duration Information on the exact cookie duration is not consistently public, but typical FinTech programs range from 30 to 60 days.
Accepted Traffic Sources Websites, blogs focusing on finance/saving money, and related content are preferred. Affiliates must comply with the program’s terms and conditions.
Accepted Countries Primarily targeting users in the USA and Canada (US and CA).
Explicit Content Generally not accepted, as is standard for professional financial services programs.
Religious or Political Content Typically not accepted, as is standard for professional financial services programs.

Rocket Money Affiliate Commissions & Payments

Affiliates are compensated for successful referrals, which are generally sign-ups or completed actions on the app.

Factor Detail
MLM (Multi-Level Marketing) No, this is a standard single-tier affiliate program.
Commission Rate The stated commission range is typically $4.00 – $10.00 per referred action (e.g., install or sign-up).
Commission Structure Fixed rate per action (CPA/CPL) or sale (CPS).
Payout Frequency Payment details vary by the affiliate network (Impact), but they are often paid monthly or quarterly after a validation period.
Payout Methods Standard methods for the Impact network, such as Direct Deposit/ACH, PayPal, or Wire Transfer.
Minimum Payout The minimum payout threshold is determined by the Impact network’s standard terms, which can vary but is generally around $50 or $100.

Suitable Affiliates for Rocket Money Affiliate

The Rocket Money affiliate program is best suited for content creators and publishers whose audience is actively looking for ways to improve their financial situation, save money, and manage their expenses more efficiently.

  • Bloggers: Highly suitable, especially those who run personal finance blogs, budgeting websites, or offer money-saving tips and product reviews.
  • TikTokers, KOC, KOL, Influencers, & YouTubers: Suitable if their content is centered around personal finance, budgeting challenges, saving hacks, app reviews, or general financial literacy. Their audience is likely in the 23-55 age range and money-conscious.
  • Video Editors & Livestreamers: Less directly suitable unless they create finance-related content or have a primary audience that aligns with the target demographic.

In short, the program is ideal for affiliates who can naturally integrate a financial management tool into their content to help their audience solve common financial pain points like forgotten subscriptions and high bills.

Rocket Money Affiliate Software

Rocket Money utilizes a professional, third-party affiliate management platform.

  • Affiliate Management Software: Rocket Money’s affiliate program is hosted on the Impact platform (formerly Impact Radius). They do not use in-house affiliate management software.

3 Alternatives for Rocket Money Affiliate Program

Rocket Money operates in the FinTech space, specifically personal financial management and budgeting apps. Here are three alternatives in the same general category, focusing on different aspects of financial health:

  1. YNAB (You Need A Budget): A popular budgeting app focused on the “zero-based budgeting” method to help users take control of their money.
  2. Monarch Money: A modern personal finance app that aims to simplify money management by connecting all accounts into one clear dashboard, often cited as a strong alternative to the retired Mint app.
  3. Empower (formerly Personal Capital): Focused on wealth management, investment tracking, and high-level financial planning, offering a mix of free tools (Net Worth Tracker) and paid advisory services.
Comparison Factor Rocket Money YNAB (You Need A Budget) Monarch Money Empower (Personal Capital)
Primary Service Subscription cancellation, Bill Negotiation, Budgeting Zero-Based Budgeting, Financial discipline All-in-one Money Management, Budgeting Investment Tracking, Financial Advisory
Average Bill Free app with optional Premium features ($3-$12/month) $14.99/month or $99/year (paid subscription model) $14.99/month or $99.99/year (paid subscription model) Free tools; Paid service for wealth management
Entry Fees Free to join the affiliate program Free to join the affiliate program Free to join the affiliate program Free to join the affiliate program
Commission $4.00 – $10.00 per referred action/sign-up Percentage of sale/Fixed fee (exact public rate varies, often $5-$10 per lead or percentage) Fixed payout per trial sign-up (rate varies, often $10+) Fixed Payout Per Qualified Lead (often $50 – $100+)
Conversion Focuses on app install and initial connection/action Focuses on subscription purchase after a free trial Focuses on subscription purchase after a free trial Focuses on free tool sign-up and subsequent qualified lead/consultation
Marketing Materials Banners, text links, a dedicated program manager Dedicated affiliate resources, brand guidelines Varies, but generally includes links and creatives Banners, links, content creation support