About SeatGeek

SeatGeek is a prominent ticketing platform headquartered in New York City, founded in 2009. It enables users to buy and sell tickets for live events such, as sports, concerts, and theater events through its website and mobile app.

Initially, SeatGeek launched as an aggregator of listings on the secondary ticketing market. It has since evolved to operate as both a secondary marketplace and a primary ticketing provider for various sports teams, leagues (like Major League Soccer and Major League Baseball), and live event venues, positioning itself as a competitor to other major ticketing companies.

The platform is known for its mobile-focused user experience and its proprietary Deal Score™ technology, which helps fans identify the best ticket values.

SeatGeek Affiliate Program Overview

The SeatGeek affiliate program offers individuals and publishers an opportunity to earn commissions by promoting and advertising tickets to live events available on the SeatGeek platform. Affiliates earn a commission for each qualified ticket sale driven through their unique referral links. The program is generally open to a wide range of content creators and websites.

Factor Detail
Industry E-commerce, Live Events & Ticketing (Sports, Concerts, Theater)
Product Type Digital Service/Tickets for Live Events
Affiliate Program Type Cost-Per-Sale (CPS)

SeatGeek Affiliate Program Offers

The program provides affiliates with the necessary tools to promote tickets and offers varying terms depending on the affiliate network used (such as Impact or FlexOffers). Key offers include standard promotional resources and specific terms regarding cookie duration and acceptable promotional practices.

Factor Detail
Promotional Materials Affiliate banners, text links, widgets, and deep links.
Affiliate Cookie Duration Varies by network: typically 2 days (e.g., FlexOffers) to 30 days (e.g., Impact).
Accepted Traffic Source Websites, blogs, social media channels, email (common for most programs, though exact terms should be verified).
Accepted Countries Not explicitly detailed, but SeatGeek operates in the US, UK, and other international markets, suggesting a broad acceptance of affiliates.
Explicit Content Not explicitly detailed, but generally, most affiliate programs in this industry restrict promotion on sites containing explicit content.
Religious or political content Not explicitly detailed, but generally restricted or discouraged to maintain brand neutrality.

SeatGeek Affiliate Commissions & Payments

The SeatGeek affiliate program offers a commission structure that varies based on the affiliate network and potentially other factors like customer status. Payout details are handled by the partnering affiliate network.

Factor Detail
MLM Not a Multi-Level Marketing (MLM) program.
Commission Rate Varies by network, typically ranging from 0.4% to 5% per sale. Some networks quote a specific rate like 0.8% per sale.
Commission Structure Percentage of sales (Pay-Per-Sale).
Payout Frequency Varies by network (e.g., FlexOffers may take 3 months, Impact takes more than 2 months for payment process).
Payout Methods Varies by network: PayPal, check, wire transfer, direct deposit, bank transfer, international ACH.
Minimum Payout Varies by network: Impact may have no minimum threshold, while FlexOffers may have a minimum of $25 for most methods and $1,000 for wire transfers.

Suitable Affiliates for SeatGeek Affiliate

The SeatGeek affiliate program is particularly suitable for content creators and publishers whose audience is actively engaged in live sports, music, and theater events. The best-suited affiliates are those who can consistently drive traffic from audiences looking to attend live events.

Affiliate Type Suitability
Bloggers High: Especially blogs focused on sports news, team fan sites, music genres, concert reviews, theater reviews, or local event guides.
TikTokers High: Content creation around live event experiences, specific teams/artists, event tips, or last-minute ticket deals can drive significant traffic.
KOC / KOL / Influencers High: Individuals with an audience interested in lifestyle, entertainment, travel, and specific major sports or music niches. They can leverage personal experience with events.
YouTubers High: Channels focusing on game-day vlogs, concert reviews, travel to events, or ‘how-to’ guides for finding the best seats/deals.
Video editors Low to Moderate: Suitable if they create content (like event highlights or promo videos) for the high-suitability types above and can incorporate affiliate links.
Livestreamers Moderate to High: Those streaming sports commentary, gaming (especially related to sports games), or live music/entertainment talk shows where event attendance is a relevant topic.

SeatGeek Affiliate Software

SeatGeek primarily uses third-party affiliate network software to manage its affiliate program. The program is available through major affiliate networks such as Impact and FlexOffers. This indicates that they rely on the robust tools and tracking capabilities of established affiliate management platforms rather than purely in-house software.

3 Alternatives for SeatGeek Affiliate Program

Ticketmaster and StubHub are two of the largest competitors in the live event ticketing space and are excellent alternatives. Vivid Seats is another strong alternative, known for its loyalty program and guarantees.

Comparison Factor SeatGeek (Via Networks) Ticketmaster (Via Networks) StubHub (Via Networks) Vivid Seats (Via Networks)
Average Bill Not publicly disclosed, likely High (based on ticket price variance). Not publicly disclosed, likely High. Not publicly disclosed, likely High. Not publicly disclosed, likely High.
Entry Fees $0 (Free to join the affiliate program). $0 (Free to join). $0 (Free to join). $0 (Free to join).
Withdrawal Threshold Varies by network: $25 to $1,000 (FlexOffers), None (Impact, generally). Varies by network. Varies by network. Varies by network.
Payment Frequency Varies by network: Monthly or delayed 2-3 months post-sale. Varies by network: Typically Monthly or net terms. Varies by network: Typically Monthly or net terms. Varies by network: Typically Monthly or net terms.
Commission 0.4% – 5% per sale. Varies (check specific network terms). Varies (check specific network terms). Varies (check specific network terms).
Conversion Strong due to brand recognition and Deal Score™ feature. Strong due to dominant market share and primary ticketing status. Strong due to brand recognition and large secondary market inventory. Strong due to guarantees and rewards program.
Marketing Materials Banners, Text Links, Widgets, Deep Links. Banners, Text Links, Deep Links. Banners, Text Links, Deep Links. Banners, Text Links, Deep Links.