About Shopee

Shopee is a leading e-commerce platform in Southeast Asia and Taiwan, launched in Singapore in 2015. It provides a wide product assortment and a user-friendly, secure, and fast online shopping experience, supported by integrated payments and seamless fulfillment. Shopee’s core attributes are Simple, Happy, and Together, aiming to connect buyers and sellers within one community.

Shopee Affiliate Program Overview

The Shopee Affiliate Program (SAP) is an initiative that allows content creators, social media users, and online personalities to earn commissions by promoting products available on the Shopee platform using unique affiliate links. It’s a way to monetize one’s online presence by recommending products to their audience.

Factor Description
Industry E-commerce / Online Marketplace
Product Type Physical Goods (Wide assortment across many categories like Fashion, Electronics, Home & Living, Beauty, etc.)
Affiliate Program Type Cost-Per-Sale (CPS)

Shopee Affiliate Program Offers

The program provides affiliates with the necessary tools and guidelines to facilitate their promotion efforts and ensure compliance with their policies.

Factor Details
Promotional Materials Custom affiliate links (deeplinks), Product feeds, Exclusive voucher codes, Banners, Real-time earnings dashboard.
Affiliate Cookie Duration Typically 7 days (This can vary by country/network, but 7 days is a common duration.)
Accepted Traffic Source Social media (Instagram, TikTok, YouTube, Facebook, WhatsApp, etc.), blogs, websites, and content creators. (Generally, any platform where you can share the link, provided it complies with T&Cs).
Accepted Countries Operates in numerous countries in Southeast Asia (e.g., Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam) and Taiwan, as well as Brazil.
Explicit Content Prohibited. Content related to pornographic or obscene material is disallowed.
Religious or political content Prohibited. Content that is discriminatory or constitutes “hate speech” based on religious affiliation or promotes political content is generally disallowed.

Shopee Affiliate Commissions & Payments

The commission structure is typically based on the Cost-Per-Sale (CPS) model, with different rates for new and existing customers, and generally includes a commission cap per order.

Factor Details
MLM (Multi-Level Marketing) Not a Multi-Level Marketing scheme. It is a standard affiliate marketing program where affiliates earn a commission on sales generated through their unique links.
Commission Rate Varies by country and product category. Typically offers a higher percentage for new Shopee customers (e.g., up to 15%) and a lower percentage for existing customers (e.g., 2% – 5%).
Commission Structure Percentage of Sale, often differentiated by customer type (New vs. Existing), and commonly includes a maximum commission cap per checkout/order. Additional commissions may be available for Shopee Live or Shopee Video sales.
Payout Frequency Monthly for most regions, though this can vary.
Payout Methods Bank Transfer (most common) and ShopeePay balance (in-country).
Minimum Payout Typically a low threshold, often around $10 – $20 USD equivalent, but this also varies by country.

Suitable Affiliates for Shopee Affiliate

The Shopee Affiliate Program is generally suitable for a wide range of individuals with an active online presence and an audience, regardless of size. The low barrier to entry and broad product range make it accessible.

  • Bloggers: Highly suitable, especially niche blogs (e.g., beauty, home goods) that can create detailed reviews and guides.
  • TikTokers/KOL/Influencers/YouTubers/Livestreamers: Extremely suitable. These groups excel at content creation (reviews, hauls, comparisons, short-form video, live demos) and benefit from the program’s video and livestreaming commission bonuses.
  • KOC (Key Opinion Consumers): Highly suitable. Everyday users who actively share product recommendations with their community or friends and family can easily participate and earn.
  • Video Editors: Suitable if they are part of a content creation team or run their own channels/pages. The program’s emphasis on video content creation aligns well.

In short, it’s ideal for content creators of all sizes who primarily target an audience in Southeast Asia and Taiwan.

Shopee Affiliate Software

Shopee uses an in-house affiliate management software/platform.

They manage the program directly, often referring to it as the “Shopee Affiliate Platform” or “Affiliate Marketing Solutions (AMS)” for sellers. This allows them to fully integrate the affiliate tracking, reporting, and payment processes within the Shopee ecosystem. Affiliates apply directly through the Shopee app or website for their specific country.

3 Alternatives for Shopee Affiliate Program

Given Shopee is a general e-commerce marketplace, suitable alternatives are other large marketplaces or well-known affiliate networks specializing in e-commerce and retail. Here are three popular options: Amazon Associates, eBay Partner Network, and Rakuten Advertising (a network that includes many retailers).

Factor Shopee Affiliate Program Amazon Associates eBay Partner Network Rakuten Advertising
Average Bill Low to Medium. Wide range of low-cost to medium-cost items. Low to Medium. Similar wide range, often low-cost impulse buys. Medium to High. More focused on unique, used, or high-value auctioned items. Varies. Depends on the specific merchant/brand within the network (often medium-to-high retail).
Entry Fees None (Free to join). None (Free to join). None (Free to join). None (Free to join).
Withdrawal Threshold Low (often $10 – $20 USD equiv., varies by country). Typically $10 USD for direct deposit/gift certificate, $100 USD for checks. Typically $10 USD. Varies, but commonly $50 USD for payment.
Payment Frequency Monthly (Varies by country). Monthly (with a 60-day lag for payment). Monthly. Monthly (once the commission is approved by the merchant).
Commission Differentiated (Higher for new customers, capped per order). Varies greatly by category. Fixed percentage by product category (e.g., 1%-10%), usually not capped. Percentage of Revenue earned by eBay from the sale (not the full sale price). Varies greatly by merchant and product. Can be higher than marketplaces.
Conversion High. Strong brand trust, frequent sales, and focus on the Asia region make conversion strong. High. Globally recognized, high shopper intent, and fast checkout process. Medium. Shopping often requires more browsing/comparison due to auction/unique listings. Varies. Depends on the merchant and brand recognition.
Marketing Materials Custom links, banners, voucher codes, product feed. Custom links, text links, image banners, site stripes tool, product advertising API. Custom links, widget tools, bookmarklets, banner ads. Deep linking, creative assets, reporting tools (varies by merchant).