About The Knot

The Knot is one of the nation’s leading multiplatform wedding brands, and is part of The Knot Worldwide, a global company championing the power of celebration. The brand offers an all-in-one planning experience for engaged couples. This includes:

  • An industry-leading online wedding Vendor Marketplace connecting couples with local wedding professionals (photographers, venues, florists, etc.).
  • A comprehensive suite of personalized planning tools, such as checklists, guest management, and budgeting.
  • Wedding websites and invitations.
  • Registry services (physical gifts, cash funds, experiences) through The Knot Registry Store.

The Knot aims to support all couples in creating celebrations that are authentic to them.

The Knot Affiliate Program Overview

The Knot Affiliate Program is designed for partners who want to earn a commission by promoting specific products, primarily their paper goods and stationery (like invitations, save-the-dates, and sample kits) to engaged couples. The program is generally free to join and is often managed through a major affiliate network.

Information Details
Industry Wedding Planning, E-commerce, Lifestyle
Product Type Wedding Invitations, Stationery, Sample Kits, Paper Goods (Physical Products)
Affiliate Program Type Cost Per Sale (CPS)

The Knot Affiliate Program Offers

The program offers specific tools and terms to help affiliates track and earn commissions on qualified sales, primarily focusing on US-based traffic due to the core product offering (paper goods/stationery).

Offer Detail Information
Promotional Materials Text links are typically provided. Creatives like banners and diverse assets may be limited, requiring affiliates to create high-quality, unique content.
Affiliate Cookie Duration 30 days
Accepted Traffic Source Websites, blogs, social media, and other content-based platforms focused on the wedding/lifestyle niche are generally accepted.
Accepted Countries Primarily focused on the United States market, as their inventory and vendor marketplace are heavily US-centric.
Explicit Content Not accepted, as it violates the program’s terms and is incompatible with the brand’s family-friendly wedding niche.
Religious or political content Content that is objectionable or violates laws/regulations is not accepted. The brand is generally inclusive but affiliates must adhere to their guidelines.

The Knot Affiliate Commissions & Payments

The commission structure for The Knot’s affiliate program is typically based on a percentage of the sale price for their paper products.

Payment Detail Information
MLM No, this is a standard single-tier affiliate program, not Multi-Level Marketing.
Commission Rate 10% per qualifying sale (applies to paper purchases and sample requests).
Commission Structure Percentage of sale (Flat Rate for eligible products).
Payout Frequency Monthly (typical for affiliate networks).
Payout Methods PayPal, Direct Transfer, or BACS (varies depending on the affiliate network).
Minimum Payout $10 (Varies slightly based on the affiliate network used).

Suitable Affiliates for The Knot Affiliate

The Knot Affiliate Program is best suited for individuals or entities that have an audience actively interested in the wedding planning phase, particularly the stationery and design aspects.

  • Bloggers: Very Suitable. Especially those with niche wedding blogs, general lifestyle blogs, or stationery/design review sites.
  • TikTokers/KOL/Influencers/YouTubers/Livestreamers: Suitable. For content creators focused on wedding planning tips, wedding stationery unboxings, DIY wedding projects, budget weddings, or sharing their own wedding journey.
  • KOC (Key Opinion Consumers): Suitable. Those who have genuinely used and can authentically recommend The Knot’s paper products or wedding website features.
  • Video Editors: Less Suitable. Unless they also run a content platform focused on the wedding niche; the program is geared toward content producers with an audience.

The Knot Affiliate Software

The Knot utilizes a major, third-party affiliate network to manage its program, providing affiliates with a reliable tracking and reporting platform.

The Knot typically uses an external Affiliate Management Software/Network, most commonly Impact.

3 Alternatives for The Knot Affiliate Program

The Knot is primarily focused on paper products within the wedding niche. Strong alternatives include other brands that offer wedding stationery, registries, and wedding planning services. Here are three major alternatives: Minted, Zola, and Basic Invite.

Comparison Factor The Knot (Paper/Stationery) Minted (Wedding Stationery) Zola (Registry/Websites/Paper) Basic Invite (Stationery)
Average Bill Variable, dependent on order size (likely mid-range for stationery). Mid-to-High (Premium, unique designs). Variable (Paper goods, registry items, experience funds). Mid-range (Customization focused).
Entry Fees Free to join Free to join Free to join Free to join
Withdrawal Threshold ~$10 (Varies by network) ~$25 – $50 (Varies by network) ~$25 (Varies by network) ~$25 (Varies by network)
Payment Frequency Monthly Monthly Monthly Monthly
Commission 10% on eligible paper purchases/samples. 20% on wedding stationery; 10% on other products. Up to $25 per new registry signup; ~2-4% on product purchases. 20% on all sales.
Conversion Strong brand recognition, but limited to paper/samples in the program. High conversion for audiences seeking unique, high-quality, artist-driven design. High conversion for couples seeking a modern, all-in-one registry/website solution. High conversion for audiences wanting extensive color and customization options.
Marketing materials Text links, limited creative assets. Banners, text links, dedicated creative assets. Banners, text links. Banners, text links.