Online sports betting has exploded globally. As an affiliate marketer, promoting sportsbooks can generate serious income—if you pick the right program.
One worth considering: the 1win Affiliate Program.
1win operates as an active online sportsbook serving customers in most countries. Their affiliate program offers recurring commissions up to 60%, lifetime cookie tracking, and reliable monthly payouts.
Is it worth joining? Let’s break down everything you need to know.
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What is 1win?
Established in 2016, 1win is an online sports betting and gambling platform licensed in Curacao. It’s accessible in most countries and offers diverse betting options: soccer, basketball, boxing, plus online casino games, slots, poker, and financial betting.
What sets them apart: competitive odds, daily market updates, fast payouts, secure banking, and 24/7 customer support. Their mobile apps work on both iOS and Android.
1win positions itself as a comprehensive betting platform—not just a sportsbook. They combine traditional sports betting with casino games and financial markets, giving affiliates multiple product angles to promote.
1win Affiliate Program Overview
The 1win Affiliate Program welcomes everyone—beginners and experienced marketers alike. No elite connections or exclusive invitations required.
How it works:
You earn commissions when new customers sign up through your referral links. The more qualified players you refer, the higher your earnings. High-volume affiliates receive additional performance bonuses.
Joining is free. Apply, get approved, access promotional materials, and start driving traffic. Each affiliate receives a personal manager who provides optimization guidance and answers questions.
Bottom line: Low barrier to entry, but success requires understanding sports betting audiences and effective traffic generation.
Commission Structure Breakdown
1win’s commission setup offers flexibility across multiple models:
Revenue Share Model
Earn up to 60% of net gaming revenue from players you refer. Your commission percentage increases as you drive more depositing players.
The more active bettors you bring in, the higher your percentage climbs—creating strong incentive for long-term growth.
CPA (Cost Per Acquisition) Model
Receive a one-time payment of up to $250 for each referred player who makes a qualifying deposit.
CPA works well if you drive high-intent traffic but prefer predictable, immediate payouts over recurring revenue.
Lifetime Commissions
You continue earning as long as your referred players remain active on 1win. No expiration. No time limits.
This lifetime tracking separates 1win from competitors who cap commission windows at 30-90 days.
Hybrid Models
Combine CPA and Revenue Share to match your specific strategy. Get upfront CPA payments on new players, then switch to revenue share for long-term earnings.
Sub-Affiliation
Earn a percentage of commissions from affiliates you recruit into the 1win program—building a second income stream beyond direct referrals.
One significant advantage: lifetime cookie duration. Once you refer a player, they’re tracked to your account forever. Even if they don’t deposit immediately, any future activity credits back to you.
Payment Terms & Withdrawal Process
1win processes affiliate payouts every Tuesday.
First payout requirements:
- Minimum 10 referred players
- Combined deposits totaling $70 or more
If you don’t meet these thresholds, earned funds are held until you qualify. Once you pass the first payout, future withdrawals have no minimum requirements.
Available withdrawal methods:
- WebMoney
- Cryptocurrency wallets (USDT, BTC)
- Bank cards (Visa, Mastercard)
The weekly payout schedule creates faster cash flow compared to programs that pay monthly or quarterly.
Strengths & Limitations
What Works
- Competitive commission rates. Up to 60% revenue share ranks among the highest in sports betting affiliate programs.
- Lifetime value. You earn on referred players indefinitely—not just their first deposit.
- Extensive promotional tools. Banners, text links, landing pages, and creative assets across multiple formats and languages.
- Dedicated support. Personal affiliate managers provide optimization advice, answer questions, and help troubleshoot tracking issues.
- Strong brand recognition. 1win’s established reputation in global markets increases conversion rates—prospects already know the brand.
- Reliable payments. Weekly payout schedule on Tuesdays, multiple withdrawal methods, transparent reporting dashboard.
Challenges
- Niche audience required. Your traffic must include sports betting enthusiasts. General audiences won’t convert.
- Seasonal fluctuations. Betting activity peaks during major sports events (World Cup, Super Bowl, March Madness) and drops during off-seasons.
- Regional restrictions. Some countries prohibit online gambling. You can’t promote 1win in those markets without violating local laws.
- Compliance requirements. Regulated markets demand strict adherence to advertising rules—failure risks account termination.
- Currency exposure. Earnings are tied to deposited currency. If players deposit in volatile currencies, foreign exchange shifts affect your commissions.
How to Join: Step-by-Step Process
Step 1: Submit Application
Visit the 1win affiliate program page and click “Sign up.” Complete the application form with your website URL, traffic sources, and contact information.
The 1win team reviews applications individually—expect questions about your audience demographics and promotional methods.
Step 2: Wait for Approval
Once approved, you’ll receive a welcome email from your assigned affiliate manager. This email includes:
- Your unique tracking links
- Login credentials for the affiliate dashboard
- Access to promotional materials library
Step 3: Select Promotional Tools
Browse available assets: banners (multiple sizes), text links, landing pages, email templates, and social media creatives.
Choose materials that match your platform—blog banners differ from Instagram story assets.
Step 4: Deploy Tracking Links
Place your unique affiliate links in content, social media posts, email campaigns, or paid ads.
Critical: Always use your personalized tracking link. Generic 1win URLs won’t credit signups to your account.
Step 5: Monitor Performance
Access your affiliate dashboard to track:
- New player signups
- Qualifying deposits
- Commission earnings
- Click-through rates
- Conversion rates
Request payouts once you exceed minimum thresholds.
Effective Promotion Strategies
Success in sports betting affiliate marketing requires consistent traffic from qualified audiences. Here’s how to generate it:
Follow Brand Guidelines
1win provides clear branding standards—logo usage, color schemes, messaging tone. Following these guidelines builds trust and ensures your promotions look professional.
Misrepresenting the brand risks account suspension.
Create Valuable Content
Publish content that educates and engages sports betting enthusiasts:
- Betting strategy guides (“How to read NFL point spreads”)
- Sport-specific analysis (“Premier League betting trends”)
- Odds comparison articles
- Responsible gambling information
Optimize content for SEO to drive organic traffic. Target keywords like “best soccer betting sites,” “live betting strategies,” or “[sport] betting tips.”
Leverage Social Media
Use platform-specific creative assets from 1win’s promotional library:
- Instagram stories with betting odds
- Twitter threads analyzing upcoming matches
- TikTok videos explaining betting basics
- Facebook posts highlighting special promotions
Social media works well for timely content around live sporting events.
Build Email Campaigns
Segment your email list by sport interest (soccer fans vs. basketball fans). Send targeted campaigns featuring:
- Exclusive 1win bonuses
- Upcoming high-profile matches
- Betting strategy tips
- Weekly odds highlights
Personalized emails convert better than generic broadcasts.
Run Collaborative Promotions
Partner with 1win on special offers—exclusive deposit bonuses, free bets, or enhanced odds available only through your affiliate links.
Limited-time promotions create urgency and increase conversion rates.
Optimize Landing Pages
Build dedicated landing pages for specific sports or betting types. A page focused on “live soccer betting” converts better than a generic “online betting” page.
Include clear calls-to-action, 1win’s key benefits, and trust signals (licensing information, security features).
Test and Iterate
Track which content types, platforms, and promotional angles generate the most qualified referrals. Double down on what works. Cut what doesn’t.
Your personal affiliate manager can provide performance insights to guide optimization.
FAQs
Who should join the 1win affiliate program?
Publishers and influencers with audiences interested in online sports betting and gambling. This includes sports blogs, betting tipsters, gambling forums, prediction sites, and email newsletters focused on sports betting.
Is there a joining fee?
No. The 1win affiliate program is completely free to join—no application fees or membership costs.
What are the minimum requirements?
Your website or platform should have established traffic volume. You must be able to legally promote 1win in your geographic location. Your audience should align with the sports betting vertical.
Which payment methods can I use for withdrawals?
1win offers several withdrawal options: WebMoney, cryptocurrency wallets (USDT, BTC), and bank cards (Visa, Mastercard).
What promotional tools does 1win provide?
Banners (multiple sizes), text links, landing pages, email templates, and social media creatives. Materials are available in multiple languages to match your target markets.
Top 1win Affiliate Program Alternatives
bet365 Partners
Global sportsbook and casino brand with 30%+ revenue share on net profit. Comprehensive product coverage (sports, casino, poker, bingo) and strong compliance processes. Best for affiliates prioritizing brand stability and trust.
Betway Partners
Well-regulated operator in multiple markets. Revenue share up to 40% with CPA deals based on traffic quality. Dedicated marketing assets and transparent program terms. Strong choice for UK/EU-regulated markets.
1xPartners (1xBet)
Extensive global reach with multiple localizations. Revenue share up to 40%, plus CPA and hybrid options. Weekly payouts. Useful for affiliates with diverse geographic traffic and mixed acquisition strategies.
Parimatch Affiliates
Flexible commission models: CPA, revenue share, hybrid. Revenue share up to 40%, CPA up to $300 in Tier-1 markets. Recognizable brand in CIS and select Asian markets. Works well for paid traffic and content affiliates.
22Bet Partners
Tiered revenue share 20%-50% on net gaming revenue, plus CPA and 5% sub-affiliate commissions. Broad sportsbook and casino coverage across multiple countries. Helpful for scaling via sub-affiliate networks.
