About Agoda

Agoda is one of the world’s fastest-growing online travel booking platforms and a subsidiary of Booking Holdings (which also owns Booking.com, Priceline, and Kayak).

Founded in 2005 and headquartered in Singapore, Agoda is particularly dominant in the Asia-Pacific market but offers over 2 million properties globally, including hotels, villas, apartments, and homes.

The brand is known for offering competitive prices, “Agoda Homes” (private stays), and a user-friendly app that appeals to budget-conscious and luxury travelers alike.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Agoda Affiliate Program Overview

The Agoda Affiliate Program, often referred to as Agoda Partners, allows partners to monetize their traffic by promoting hotel bookings. It is widely recognized for its high conversion rates on Asian traffic.

FeatureDescription
IndustryTravel & Hospitality (Online Travel Agency – OTA)
Product TypeDigital Services (Hotel & Accommodation Bookings)
Affiliate Program TypeCPS (Cost Per Sale)

Agoda Affiliate Program Offers

Agoda provides affiliates with a variety of tools to drive bookings, though it is known for having a strict cookie policy compared to some competitors.

FeatureDescription
Promotional MaterialsText Links, Image Banners, Search Box Widgets, Hotel Power Ads (Data Feeds), API integration.
Affiliate Cookie Duration24 Hours / Session-Based (Attribution is typically given only if the booking is completed during the active session or within 24 hours).
Accepted Traffic SourceBlogs, Websites, Social Media, Apps, Email Marketing (must be own list).
Accepted CountriesGlobal (No specific country restrictions, though commission performance is best in APAC regions).
Explicit ContentProhibited (Sites containing adult, violent, or defamatory content are rejected).
Religious or Political ContentNot Explicitly Restricted (However, content must not be “objectionable,” “harmful,” or “derogatory” as per general terms).

Agoda Affiliate Commissions & Payments

The program uses a tiered commission structure, meaning the more bookings you generate, the higher your commission rate becomes.

FeatureDescription
MLMNo (Single-tier program).
Commission Rate4% to 7% (Tiered model). <br>• 0–49 bookings: 4%<br>• 50–299 bookings: 4.5%<br>• 300–999 bookings: 5%<br>• 1000+ bookings: 7%
Commission StructurePaid on “Departed” bookings (you earn only after the guest has completed their stay).
Payout FrequencyMonthly (Payments are calculated on the 1st of the month for departures in the previous month, and paid by the 15th).
Payout MethodsDirect Bank Transfer (SWIFT) is the primary method for the direct program. <br>(PayPal is sometimes available via third-party networks like Travelpayouts).
Minimum Payout$200 USD (If the balance is lower, it rolls over to the next month).

Suitable Affiliates for Agoda Affiliate

This program is best suited for creators and publishers who have an audience interested in travel, specifically those looking for accommodation deals in Asia.

  • Bloggers: Travel bloggers, especially those focusing on Asia guides (e.g., “Best places to stay in Bangkok”).
  • TikTokers: Creators sharing “travel hacks” or hotel reviews (Agoda is very popular for short-form video hotel tours).
  • KOC (Key Opinion Consumers): Everyday travelers sharing honest reviews of stays on forums or social groups.
  • KOL (Key Opinion Leaders): Travel experts with a dedicated following who trust their itinerary recommendations.
  • Influencers: Instagram/Lifestyle influencers posting vacation content.
  • YouTubers: Vlogs featuring “Travel Day in [City]” or “Hotel Room Tours.”
  • Video Editors: Creating compilation videos of “Top 10 Resorts in Bali.”
  • Livestreamers: doing travel Q&As or live booking demonstrations.

Agoda Affiliate Software

Yes, Agoda uses its own In-House Affiliate Management Software called “Agoda Partners.”

  • They manage tracking, reporting, and tools directly through their proprietary dashboard.
  • Note: You can also find Agoda offers on third-party affiliate networks (like TravelpayoutsShareASale, or Impact), but the direct program is managed in-house.

3 Alternatives for Agoda Affiliate Program

Below is a comparison of Agoda with three major competitors: Booking.comExpedia, and Trip.com.

Comparison FactorAgodaBooking.comExpediaTrip.com
Average BillMedium ($150 – $250)High ($200 – $350)Medium-HighMedium
Entry FeesFreeFreeFreeFree
Withdrawal Threshold$200€100 / $100$50$200
Payment FrequencyMonthly (Net 15-45)Monthly (Net 60)Monthly (Net 30)Monthly
Commission4% – 7% (on booking value)25% – 40% (of Booking.com’s revenue, which equals ~3-5% of booking value)2% – 6% (varies by hotel/flight)Up to 7% (Hotels), ~0.5% (Flights)
ConversionHigh (especially in Asia)Very High (Global)MediumHigh (Asia)
Marketing MaterialsBanners, Text Links, Data FeedsBanners, Search Box, Map WidgetBanners, Deals Widget, APIDeep Links, Banners, API
Cookie Duration24 Hours / Session0 Days (Session) (App often tracks longer)7 Days30 Days (Web) / 7 Days (App)