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allbirds affiliate program

Allbirds Affiliate Program

The Allbirds affiliate program lets you earn competitive rewards promoting eco-friendly footwear. Keep reading for more details.


1%-5% per sale


15 days


Direct transfer, BACS, PayPal

Allbirds is one of the most popular sustainable footwear brands. Their wool runners, tree dashers, and other stylish designs are a hit with eco-conscious consumers. As an Allbirds affiliate, you can earn commissions by referring customers to purchase these innovative, comfortable shoes.

In this detailed blog post, we’ll cover all aspects of the Allbirds affiliate program. Read on now to see if it’s suitable for your promotional efforts.

Overview of Allbirds

Allbirds was started by Joey Zwillinger and Tim Brown in 2015 with the goal of creating comfortable, environmentally friendly footwear. In a few short years, Allbirds has become a billion-dollar company and a favorite footwear brand among tech workers and sustainability advocates.

They offer diverse product lines, like wool runners, wool loungers, tree runners, tree breezers, etc. Allbirds shoes are made using renewable, natural materials like merino wool or sugar cane, making them more sustainable than typical synthetic shoes. Recently, they’ve expanded into apparel products as well.

Overview of the Allbirds Affiliate Program

The Allbirds affiliate program lets partners earn commissions by promoting its sustainable shoes through their affiliate links. Allbirds offers 2 programs for affiliates to join, Social Ambassadors and Media Publications, depending on your platforms/channels.

If you have social channels, specifically YouTube, TikTok, and Instagram, you can join the program for free through its Social Ambassadors program. Allbirds gives you commissions on all net sales. You can also have a chance to get free products.

If you have blogs, email lists, and other online mediums, you can join the Allbird program through Impact, one of the popular affiliate networks. Once you’re in, you can get your affiliate link to start promoting Allbirds items.

It’s perfect for creators and publishers focusing on lifestyle and fashion niches. Anyone with an audience interested in natural-material fashion items can join the program.

Allbirds Affiliate Program: Commissions and Payment Details

Allbirds pays its publishers a 1%-5% commission per qualifying sale. The exact rate varies based on different categories. Here’s the detail:

  • Customer status is new: 5% per sale
  • Products with SheerID Promo Code: 3% per sale
  • All Others: 1% per sale

Note that non-commissionable items include sale times with Affiliate Exempt Codes and Gift Cards.

The program offers a 15-day cookie duration. This means if your audience clicks your link and buys Allbirds products within 15 days, you’ll get the reward for that sale.

You’ll get your Allbirds US commissions every month via PayPal, BACS, or direct transfer. However, there is a minimum payment threshold of $10 before withdrawing your affiliate income.

Pros and Cons of the Allbirds Affiliate Program

Here are some key advantages of disadvantages of the Allbirds affiliate program:

Pros  Cons 
Established brand Limited creatives
Passionate customer base $10 minimum payout requirement
Competitive commissions (up to 5%)
15-day cookie lifetime

With its popularity and passionate customer base, promoting Allbirds lets you tap into the growing sustainable consumer market. The competitive 5% commission per sale lets you quickly earn a huge passive income. Additionally, the 15-day cookie duration gives you lots of time to implement your strategies and earn extras on repeated sales.

However, Allbirds doesn’t provide many promotional materials like product data feeds or Allbirds coupons, except for affiliate text links. This can be hard for beginners in their promotional strategies. Moreover, your affiliate income must hit $10 before requesting referral payments.

How to Join The Allbirds Affiliate Program?

Here is a step-by-step guide to joining the Allbirds affiliate program in 5 simple steps:

Step 1: Choose the suitable program

Go to the Allbirds affiliate program webpage. Pick the program suitable for your promotional strategies. If you’re promoting Allbirds on your social channels, go for Social Ambassador. If you’re promoting Allbirds on your blogs, podcasts, etc., opt for Media Publications.

Then, click on “Apply Now” under the equivalent program.

Step 2: Submit the affiliate application

For the Social Ambassador program, simply provide your email and follow the instructions to register.

For the Media Publications, fill out the Impact sign-up form with your website details, payment info, and any other required information.

Step 3: Get approved

Wait for approval from the Allbirds affiliate team, usually within 1 business day.

Step 4: Allbirds affiliate program login

After approval, you can log in to your Impact Radius affiliate dashboard to get your unique Allbirds affiliate referral link.

Step 5: Start promoting Allbirds

Place your Allbirds links on your website, social media platforms, etc., to drive sales and earn Allbirds commissions from sales made.

How to Promote Allbirds Products as an Affiliate?

Here are some tips to optimize your affiliate revenue through the Allbirds affiliate program:

You can start by crafting comprehensive reviews of Allbirds’ latest offerings, providing size guides and valuable insights for potential buyers. Ensure to put your affiliate links within these reviews to boost conversion rates.

Another tip is to capitalize on the visual allure of Allbirds products across platforms like Pinterest and Instagram. You can develop visually engaging pins, stories, and posts, stories that offer styling ideas to captivate your audience.

It’s also effective to use videos to connect better with your audience, like making styling guides for Allbirds items. You can share your favorite products and how to match them with other pieces. Remember to put your affiliate link in the video description to guide viewers to Allbirds for more details.

Finally, you can align your promotional efforts with Allbirds’ seasonal collections, such as summer footwear or winter boots. This captures your audience’s interest during certain periods of the year.

Is the Allbirds Affiliate Program Worth It?

Allbirds presents a lucrative opportunity for affiliates focused on sustainable fashion and lifestyle.

You can benefit from its quality reputation and passionate customer base. The competitive commission rate and 15-day cookie lifetime enhance its attractiveness. However, beginners should be aware of the limited creatives and the $10 minimum payout threshold.

While building an audience for sustainable fashion takes effort, it can lead to long-term income. Overall, if you consistently bring eco-conscious customers to Allbirds, you can make good money with this affiliate program.


  • Is the Allbirds affiliate program available on the app?

Unfortunately, you can only access the Allbirds affiliate program through Impact’s affiliate portal on its website.

  • Who should join the Allbirds affiliate program?

It’s ideal for influencers and bloggers who make content about eco-friendly, comfortable shoes and fashion.

  • Is there a fee to join the Allbirds affiliate program?

No, the Allbirds affiliate program is free to join.

  • Are there any minimum requirements to become an Allbirds Affiliate?

Allbirds does not appear to have any specific traffic or sales minimums to qualify for their affiliate program.

  • Can the Allbirds program be combined with other affiliate programs?

Yes, you can freely promote other footwear, apparel, fashion, and lifestyle affiliate programs alongside Allbirds.

  • What are the best Allbirds affiliate program alternatives?

Some top alternatives to the Allbirds affiliate program are Rothy’s, Naadam, Outerknown, and Vessi affiliate programs.