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barnes and noble affiliate program

Barnes and Noble Affiliate Program

The Barnes and Noble Affiliate Program – where book enthusiasts turn passion into profits effortlessly. Check out more in our detailed guide.




24 hours


Direct deposit, check, Payoneer

Barnes & Noble is the renowned go-to hub for book enthusiasts. As an affiliate, you can connect your audience to a wealth of books, music, movies, and more, earning commissions through the Barnes & Noble affiliate program. 

Let’s dive into our article for a comprehensive guide on the Barnes & Noble affiliate program – from commissions to sign-up and beyond. In the end, you’ll know if it’s the rewarding venture you’ve been searching for.

Overview of Barnes & Noble

Barnes & Noble is the biggest retail bookseller in the United States, operating over 600 stores across all 50 states. Founded in 1873, Barnes & Noble sells books, magazines, newspapers, DVDs, graphic novels, gifts, games, toys, music, and Nook eReaders.

Besides the physical stores, Barnes & Noble has an online store called barnesandnoble.com. They also own the Nook digital bookstore with over 5 million eBooks and digital magazines.

With its dominant position in the book retail market, Barnes & Noble is an iconic brand known for its vast selection, in-store cafes, and membership program. It remains a popular destination for book lovers and casual readers alike.

How Does the Barnes & Noble Affiliate Program Work?

With the Barnes & Noble Affiliate Program run by the CJ affiliate network, you can make money by promoting their products on your platforms. These links send people to barnesandnoble.com, and you earn money when they buy books and other products from bn.com.

The Barnes & Noble affiliate program works well for publishers and bloggers who talk about books and reading. It’s also good for niche sites about education, gifts, shopping, and entertainment.

To join the program, simply apply through the CJ network. Once you’re in, you can get your affiliate link and use the brand’s materials to promote Barnes & Noble products.

Barnes & Noble Affiliate Program: Commissions and Payment Details

The Barnes & Noble Affiliate Program gives you a 2% base commission on everything people buy on bn.com from your affiliate link. This includes books, music, movies, toys, games, magazines, electronics, and NOOK products from Barnes & Noble sites.

The program has a 1-day cookie window for referrals. If they buy something on barnesandnoble.com within 24 hours, you get credit for the referral.

You’ll receive your monthly money by check, direct deposit, or Payoneer if you reach at least $50 for direct deposit or $100 for a check. 

Benefits and Drawbacks of the Barnes & Noble Affiliate Program

Let’s have a look at the advantages and disadvantages of the Barnes and Noble affiliate program:

Pros Cons
Popular brand Manual approval requirement
Huge product selection Low 2% commission rate
Turnkey assets 1-day cookie duration

The Barnes & Noble’s Affiliate Program offers affiliates some key perks. With its trusted name among US readers, you’re more likely to earn commissions promoting their products. 

The program features various offerings, including books, magazines, music, movies, and gifts, providing affiliates diverse promotion opportunities. Besides, the brand offers marketing materials, like text links, banner ads, etc., making it easy for affiliates to kickstart their earnings.

However, the program comes with some drawbacks. Prospective affiliates must undergo a manual approval process, which may cause delays. The program also offers a 2% commission rate, which is relatively low compared to some other affiliate programs. 

Lastly, the short 24-hour cookie duration might limit credit for subsequent purchases made after the initial click.

How to Join the Barnes & Noble Affiliate Program?

In this section, let’s learn how to become a Barnes and Noble affiliate and how to use the Barnes and Noble affiliate program.

Step 1: Visit the Barnes and Noble affiliate program page

Go to https://www.barnesandnoble.com/h/affiliates, and click “Sign up here” to join the Barnes & Noble affiliate program.

Step 2: Register for a CJ publisher account

Since the Barnes and Noble affiliate program is managed by CJ, you need to sign up for an affiliate account at CJ. 

Simply go to https://www.cj.com/join, click on “Sign up,” provide your email, and follow the instructions to create a CJ publisher account.

Step 3: Email Barnes and Noble

Send an email to BNAffiliate@bn.com with your CJ affiliate ID for Barnes and Noble review, which may take 1-2 business days. You’ll receive an email once approved and granted access to the program.

Step 4: Barnes and Noble affiliate program login

Within your CJ Affiliate dashboard, find your unique Barnes & Noble tracking ID. This is your affiliate link that will credit you for sales.

Step 5: Start promoting

Add your Barnes & Noble affiliate links to your platform and promotions. When readers click your link and make a purchase on barnesandnoble.com, you’ll start earning commissions 

How to Promote the Barnes & Noble Affiliate Program

We’ve tried different methods, but these are among the most effective strategies to promote Barnes and Noble products as an affiliate:

The first tip is to ride the seasonal way. You can create exciting posts or articles showcasing Barnes & Noble products during events like summer reads or back-to-school sales. This grabs your audience’s attention when they’re most interested in making purchases.

Another impactful approach is to curate book-specific lists and recommendations. You can craft content that showcases notable titles along with your affiliate links, providing your audience with valuable suggestions for their next read. This approach enhances your content and increases the chances of your audience using your affiliate links to make purchases.

You can also create themed gift guides for different holidays and occasions, like Mother’s Day, birthdays, or graduations. Make sure to tailor your content to the specific occasion and include related Barnes & Noble products with your unique affiliate links. Readers looking for thoughtful and book-related gift ideas are more likely to click your link and make purchases from BN.com.

Furthermore, you can create gift guides featuring book ideas for various holidays and occasions. Whether it’s a guide for Mother’s Day, birthdays, or graduations, tailor your content to the occasion. Remember to add related Barnes & Noble products with your unique affiliate links. 

Is the Barnes & Noble Affiliate Program Worth It?

Deciding whether to join the Barnes & Noble affiliate program depends on different factors. Barnes & Noble is a trusted brand offering various products and promotional materials. These can increase your chances of earning commissions.

However, there are some things to think about, like the manual approval process, the low 2% commission rate, and the 24-hour cookie window. 

So, it’s crucial to consider these factors against your content niche, audience demographics, and marketing strategies to see if the program aligns with your goals. If you focus on promoting books, reading, or related products and can handle the mentioned challenges, joining the Barnes & Noble affiliate program could be a valuable addition to your income.


  • Does Barnes and Noble have an affiliate program?

Yes, Barnes and Noble offers an affiliate program that allows partners to earn commissions on each sale they refer to barnesandnoble.com. 

  • How much does the Barnes and Noble affiliate program pay?

Barnes and Noble affiliates earn a base 2% commission per qualified sale.

  • Who should join the Barnes & Noble affiliate program?

The Barnes & Noble affiliate program is best suited for publishers and bloggers focused on books, reading, and other literary content. Niche sites related to education, gifts, shopping, and entertainment can also be a good fit.

  • Is the Barnes and Noble affiliate program free to join?

No, there does not appear to be any fee to join the Barnes & Noble affiliate program. 

  • Are there any minimum requirements to become a Barnes & Noble affiliate?

Barnes & Noble does not publicly state any minimum traffic or sales requirements. However, they likely look for established sites and influencers that engage readers and book buyers.

  • Can the Barnes & Noble program be combined with other affiliate programs?

Yes, Barnes & Noble allows their program to be combined with other affiliate programs, including competing bookseller programs like Amazon’s.

  • What are the best Barnes & Noble affiliate program alternatives?

Some top alternatives are Amazon Associate, Bigger Books, Books a Million, Apple Books, Kobo, Book Depository, Thrift Books affiliate programs.