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betfair affiliate program

Betfair Affiliate Program

The Betfair affiliate program enables publishers to earn money by promoting its products to their audience. Check our guide for more information!


$35.04 per referral


45 days


Bank wire transfer, Skrill, and Neteller

Publishers with online gambling content may find the Betfair affiliate program a lucrative chance to monetize their content. As a leading company in the gambling and betting niches, Betfairs pays publishers to promote its products.

In this comprehensive article, we’ll explain everything you need to know about the Betfair affiliate program. If you are still wondering whether this program is the right move, read on now!

What is Betfair?

Betfair is one of the world’s leading online gambling companies, operating across the sports betting, casino, poker, exchange betting, and bingo sectors. Founded in 2000, the company pioneered the betting exchange model and now processes over 7 million transactions per day.

Betfair has a strong online presence in regulated markets across Europe, Australia, and the United States. Their sportsbook covers over 30 sports while the casino offers slots, table games, and live dealers. Betfair also operates TVG for horse race wagering in the US.

Introduction to the Betfair Affiliate Program

The Betfair affiliate program allows publishers to earn commission by promoting products through their affiliate links. The portfolio of products includes Sportsbook, Exchange, Bingo, Poker, Casino, and Games.

The program is open to content creators and influencers from all niches. Yet, it works particularly well for those with entertainment, gambling, and betting content.

Partners can access a wide range of marketing materials like logos, and banners. You will also receive the code for the banners, landing page links, fash and scrolling banners, and deep linking into specific markets. Plus, affiliates can take part in online advertising on behalf of Betfair.

Betfair Affiliate Commissions and Payment Details

Betfair offers three kinds of affiliate plans to choose from:

  • CPA: You earn a fixed $35.04 for every new player you refer
  • Ad Spend: You earn from brand exposure and your commissions are set by Betfair
  • Hybrid: You can choose this plan if you can handle both CPA and Ad Spend plans.

The cookie duration lasts for 45 days. This means your referral is qualified if your audience joins Betfairs as a new play within 45 days from the last click.

Betfair pays publishers within 30 days from the end of the month via bank wire transfer, skrill, and Neteller. Note that you’ll need to wait for an additional 30 days for your first payout. The minimum payment threshold is €50 and could be increased upon your request.

Benefits and Drawbacks for Betfair Affiliate Marketer

In this part, we’ll explore the benefits and drawbacks of the Betfair affiliate program.

Benefits Drawbacks
Good commission rate ($35.04 per referral) Long payment process (1-2 months)
Generous cookie duration (45 days) €50 minimum payout balance
Various promotional materials

The $35.04 commission ensures publishers a steady stream of income monthly. For example, if you can attract 10 new players, you’ll get up to $350.4 in commission.

In addition, the 45-day cookie period also grants affiliates lots of time to implement their promotional strategies. Remarkably, publishers can save time and effort by using a wide range of ready-to-use materials like banners, logos, links, etc.

However, you’ll have to wait 1 month to receive your commissions. First payouts can take up to 2 months. Also, your affiliate revenue must exceed €50 for your payment to be processed.

Betfair Affiliate Program Sign-up Instruction

Here is a step-by-step guide for publishers to apply for the Betfair affiliate program

Step 1: Access the Browns Fashion affiliate page

Publishers can go to the main site at https://partnerships.betfair.com/. This site provides you with all the needed information.

Step 2: Access the application form

On this site, click “Join now” to move to the application site. Or, you can directly open the application form at: https://partnerships.betfair.com/sign-up.html.

Step 3: Complete the application form

Fill in the application form with your valid details. Next, submit the form to send your application request.

Step 4: Wait for approval

Betfair will check if your application meets its requirements. You’ll receive a notification within several days.

Step 5: Betfair affiliate program login and promoting

Once approved, you can log in with your registered account. Next, access your affiliate dashboard and materials to start promoting.

How to Get Success with the Betfair Affiliate Program

Publishers may use some tips below to maximize their affiliate marketing efforts.

First, publishers may consider targeting specific niches within the gambling or sports betting industry. For example, you could focus on a particular sport, casino game, or betting strategy. These groups of audiences have a high conversion potential.

Next, you should attend trade shows or networking events to connect with industry professionals, affiliates, and potential partners. These events provide valuable opportunities to establish relationships, learn about industry trends, and explore potential collaborations.

Another tip is to develop informative content that appeals to your target audience. Your content needs to provide valuable insights, tips, and strategies related to sports betting, casino games, or other relevant topics. This will increase your credibility and help your audience make informed decisions.

Finally, don’t forget to familiarize yourself with the laws and regulations surrounding online gambling and sports betting. This knowledge allows you to avoid unexpected violations and increase your credibility in this niche.

Is the Betfair Affiliate Program Worth A Try?

For publishers looking to start a real affiliate marketing business, the Betfair affiliate program is worth considering.

Betfair is a well-established and highly reputable brand in the online gambling industry. It has a strong presence in multiple countries and offers a wide range of betting options, including sports betting, casino games, poker, and more. Associating yourself with a trusted and recognized brand like Betfair can enhance your credibility as an affiliate marketer.

In addition, the program’s features highly facilitate your earning potential. The competitive commission of $35.04 per referral and the 45-day cookie duration ensures publishers’s large affiliate income accumulation. The key is to stay persistent and continue to improve your performance over time.


  • Does Betfair offer an affiliate program?

Yes. The Betfair affiliate program enables publishers to earn commissions by attracting new players to this platform.

  • Who should join the Betfair affiliate program?

The Betfair affiliate program is suitable for publishers in the gambling and betting niches.

  • Is there a fee to join the Betfair affiliate program?

No. There are no fees to join the Betfair affiliate program.

  • Are there any minimum requirements to become a Betfair affiliate?

Betfair does not require any specific traffic, audience size, or sales volume. Generally, affiliates need an established site with a relevant audience.

  • Can the Betfair program be combined with other affiliate programs?

No. The Betfair affiliate program terms prohibit promoting competitor betting and gaming brands. However, you can complement it with providers from different niches.

  • What are the best Betfair affiliate program alternatives?

Some top alternatives to the Betfair affiliate program are Paddy Power, Bet 365, Betvictor, Partypoker, Betting Gods, and other betting affiliate programs.