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betterment affiliate program

Betterment Affiliate Program

The Betterment affiliate program lets you turn your financial insights into earnings. Check out our guide for more info.


$25 - $1,250 per referral


30 days


Betterment is a leading automated investing service that aims to make investing accessible for everyone. It also offers an attractive affiliate program that lets publishers earn commissions by promoting Betterment’s services.

If you’re considering becoming a Betterment affiliate, this detailed article covers everything you need to know. Keep reading to see if the Betterment affiliate program is the right choice.

Overview of Betterment

Founded in 2008, Betterment is an online financial platform that provides automated investing services directly to consumers. The company uses algorithms to invest your money, rebalance your portfolio, and manage taxes automatically.

You can get started with Betterment with a minimum deposit of just $0. This makes automated investing available to almost anyone. Betterment also charges an annual fee of just 0.25% for digital plans, which is far lower than traditional investment advisors.

What is the Betterment Referral Program?

Betterment has a referral program where you can earn commissions for referring new Betterment customers through your affiliate links.

It’s free to join the program on the Betterment website. Once you’re in, you’ll get your unique referral link. When you sign in to your account, you can pick a plan in the Eligible Rewards tab to share with your audience. When your referrals become paying Betterment users, you’ll earn rewards.

It’s ideal for bloggers, influencers, and content creators making content about personal finance. Anyone with an audience interested in hands-off, automated investing can join the program.

Betterment Affiliate Program: Commissions and Payment Details

Betterment pays its partners $25-$1,250 per new referred customer. The exact rate depends on the Betterment products and services they sign up for.

The program also features a 30-day cookie duration. This means you have a month to convince your audience to subscribe to Betterment services.

Once you log in to your referral account, you’ll see information about when and how you’ll receive your payment.

Pros and Cons of the Betterment Affiliate Program

Here are some advantages and disadvantages of the Betterment affiliate program:

Pros  Cons 
Trusted brand with high-converting products Selective market
High commission (up to $1,250/referral) Unpublicized payment methods
30-day cookie window

Betterment is attractive to those who prefer a hands-off approach to investing, which can lead to high conversion rates. The lucrative commission of up to $1,250 per referral can quickly add up to your affiliate income. Plus, the long 30-day cookie lifetime gives you lots of time to turn your audience into Betterment customers.

Yet, the financial niche is tough as it requires a strong understanding of financial concepts to effectively promote products like Betterment. Also, the lack of advertising materials makes it harder for new people to promote Betterment. You also need to register for the Betterment referral program to get details on your payments.

Betterment Affiliate Program Sign Up: Step-by-step Guide

Here is a step-by-step guide to joining the Betterment affiliate program:

Step 1: Visit the Betterment affiliate program

Go to the Betterment affiliate program page and click “Get Started” the start the enrollment.

Step 2: Create a Betterment referral account

You’ll need to provide basic information like your name, email, company name, etc. to create an account.

Step 3: Log in to the program

Once your account is created, log in and go to the Menu in the top-left corner with three vertical lines. Then, choose “Earn rewards.”

Step 4: Start promoting

Now, you can choose plans in the Eligible Rewards tab and get your affiliate referral link to promote Betterment. Then, check your commissions in the Earned Rewared tabs.

How to Promote Betterment Products as an Affiliate?

Here are some tips to maximize your affiliate commissions with Betterment:

First, you can create content explaining key features like automated investing, low fees, and tax optimization. Make it easy for your audience to understand the value Betterment offers. This educates your readers, making them more likely to click on your affiliate links.

You can also target retirement savers by promoting Betterment’s IRAs and smart retirement planning advice. This lucrative niche has high conversion potential.

It’s also effective to feature success stories or testimonials from individuals who have benefited from Betterment. Real-life examples can resonate with your audience and build trust in the platform.

Finally, you should actively participate in online communities or social media groups related to finance and investing. Then, share your experiences with Betterment and offer advice. Building a community presence can increase the credibility of your recommendations.

Is the Betterment Affiliate Program Worth It?

If you’re looking for a way to monetize your investing content, the Betterment affiliate program is a great option. Its enticing commission of up to $1,250 per referral lets you quickly build a substantial income.

It may take time to convert your audience into Betterment users due to the selective market. Just focus on providing value to your audience, the earnings will follow.

Overall, the Betterment affiliate program is very lucrative for publishers in the personal finance and investing niche. If you can properly educate your audience with smart strategies, Betterment can be a profitable part of your earnings as an affiliate marketer.


  • Does Betterment have an affiliate program?

Yes, Betterment offers a referral program that lets you earn lucrative commissions promoting its services.

  • Does Betterment have a referral bonus?

Yes, Betterment gives its partners $25-$1,250 commission as a bonus for referring new customers to its products.

  • Who should join the Betterment affiliate program?

It’s great for financial influencers, personal finance bloggers, financial advisors, and other affiliate marketers in the financial services niche.

  • Is there a fee to join the Betterment affiliate program?

No, there is no fee to join the Betterment affiliate program.

  • Are there any minimum requirements to become a Betterment Affiliate?

No, there are no minimum requirements. Anyone over 18 can join the Betterment affiliate program.

  • Can the Betterment program be combined with other affiliate programs?

Yes, you can promote other affiliate programs in addition to the Betterment program. Many financial influencers and bloggers promote multiple relevant affiliate programs.

  • What are the best Betterment affiliate program alternatives?

Some top alternatives are Wealthfront, Elle Vest, Acorns, Personal Capital, Robinhood, and Motif Investing affiliate programs.