Are you a photography enthusiast or a tech-savvy person? There’s a promising chance for you to earn money from your passion by joining the B&H affiliate program.
B&H is one of the largest electronics retailers in the US, with over 400,000 products in store. They are the go-to destination for finding high-quality photography, video, audio, and digital imaging equipment.
In this guide, we will give you a detailed review of the B&H affiliate program and how to promote their products. Let’s dive in to see if this is the right affiliate program for you or not!
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An Introduction to B&H Photo
B&H Photo has long been a well-known high-tech gear provider for photographers, musicians, and creative professionals. As an authorized dealer for leading brands like Canon, Apple, Nikon, and Sony, they ensure product authenticity and full manufacturer warranties.
While having a large online presence, they only operate one physical store in New York City for users to try out equipment before buying. Their store also has a microphone testing room and a conveyor system to enhance customers’ buying experience.
Additionally, B&H Photo offers various instructional classes and workshops to help users improve their photography, filming, and editing skills. Most of their courses are collaborated with industry experts or well-known photographers.
What is the B&H Affiliate Program?
The B&H affiliate program offers commission on every qualified sale via affiliate links. They allow affiliates to choose from over 450,000 products to promote across all marketing channels.
You can only join their in-house affiliate program directly on the B&H Photo website. Additionally, their program is open to affiliates worldwide and requires no joining fee.
If you’re not familiar with photography or technology, you can still succeed with their program. B&H Photo offers dedicated support to help both new and experienced affiliates improve their marketing efforts.
B&H Affiliate Program: Commission & Payment Details
Once you join the B&H affiliate program, you can earn a 2% base commission on each product sale. You’ll have the chance to earn up to an 8% commission on every purchase if you perform well and generate consistent sales.
They’ll send you an affiliate check to pay your earnings at the end of each month. You can only withdraw payouts once you reach an $80 payment threshold. Or else, you need to wait until you reach the minimum payouts and receive money in the following month.
The Pros and Cons of The B&H Affiliate Program
Before applying for the B&H affiliate program, you should carefully consider their benefits and limitations.
Pros |
Cons |
Top-rated retailer |
Non-disclosed cookie duration |
Competitive 2-8% commission rate |
$80 minimum payout required |
A large collection of products to promote |
Limited payment method (Check) |
Support from marketing experts |
It’s a huge advantage for you to promote a large and reputable brand like B&H Photo. Plus, with their large product collection, you can test different products to know exactly what your audience wants.
Starting with a 2% commission on each sale might sound a little bit off. However, their product price ranges are higher compared to others, so you can still earn a great amount of commission. They also increase the commission rate to 8% based on your affiliate performance.
You’ll also have dedicated support from their marketing experts while creating promotional content for B&H Photo. They’ll provide promotional tips and various helpful ways to help you build your promotional campaigns.
They only pay affiliates via check, so it might be inconvenient for global affiliates. Checks often take much longer to arrive than digital payment options, and there’s always a risk of them getting lost in the mail.
B&H Affiliate Program Sign-Up Process: Step-by-Step Guide
We’ll guide you through some basic steps to apply for the B&H affiliate program.
Step 1: Visit the B&H affiliate program homepage
You can find the B&H affiliate program link in the footer of their website.
Step 2: Click “Apply Now”
You can click on the “Apply Now” button on their affiliate page to apply for the B&H affiliate program.
Step 3: Fill out the application form
You need to read through their Terms and Conditions before filling out their application form. Then, you can fill in your personal information like name, email, country, website link, or social media URL.
Step 4: Get approved
You should wait for a few business days to receive your application result. They’ll carefully review your application form and send results via your email.
Step 5: Start promoting B&H Photo
Once you join their program, you’ll receive a unique customized link to start promoting. Plus, you can use creative assets like banners, product images, or pre-written copy to enhance content quality.
Tips to Succeed with The B&H Affiliate Program
There are a lot of ways to successfully promote B&H Photo and earn money. Here are some tips you can consider.
First, don’t try to promote everything from their store. You should identify which product line aligns with your audience. For example, if you’re in a photography community, focus on creating content around high-quality cameras.
Second, most audiences look for honest product insights before purchasing expensive technology products. You should create credible content by sharing real experiences using B&H Photo cameras, lighting, or drones in your travel and adventure videos.
Lastly, you should regularly check on B&H Photo’s seasonal sales and exclusive deals. It’s a perfect chance for you to update your content with limited-time offers and drive urgent sales.
Is The B&H Affiliate Program Right for You?
The B&H affiliate program offers strong earning potential, with 8% commission on each high-priced tech product sale. Plus, their program is open for everyone to join, especially if you’re a photography lover.
The $80 payment threshold can be a challenge for some new affiliates. However, if you promote in the right way and know how to encourage consistent sales, it shouldn’t be a problem. As long as you’re fine with their few limitations, the B&H affiliate program is a great choice for you.
FAQs
Who should join the B&H affiliate program?
The B&H affiliate program is suitable for everyone to join because of their diverse product catalog. If you’re interested in photography, editing, filming, or technology, this is the perfect affiliate program for you.
Is there a fee for joining the B&H affiliate program?
No, you don’t have to pay any fee to join their affiliate program.
Are there any minimum requirements to become an affiliate?
No, they don’t mention any specific minimum requirements to join their program. However, they check your promotional site carefully, so you mustn’t use any paid search programs.
Can this program be combined with other affiliate programs?
Yes, you can promote other brands while joining the B&H affiliate program. You can join photography, technology, or electronics affiliate programs as well.
What are the best alternatives to the B&H affiliate program?
Adorama Affiliate Program
Adorama is a major U.S. retailer of camera, video, electronics, and music gear. Their affiliate program offers commissions (often in the 2–8 % range depending on product category) and a 30-day cookie window. Because of the breadth of their catalog (pro gear to accessories), they’re a solid alternative for creators in the tech/photography niche.
Amazon Associates (Electronics / Camera Niche)
Amazon’s affiliate (Associates) program is globally recognized. Although commission rates for electronics and camera gear tend to be lower (often 1–4 %), the huge product catalog, reputation, conversion rate, and international reach make it a dependable option for those promoting gadgets broadly.
Best Buy Affiliate Program
Best Buy runs its own affiliate program via a partner network. It’s well suited for mainstream electronics and tech gear. The brand recognition helps conversion, although margins may be slimmer. Their catalog includes everything from cameras to computers and home appliances, making it a versatile option for tech-oriented promoters.
DJI Affiliate Program
DJI is a leader in drones, gimbals, and camera gear for aerial imaging. Their affiliate program often provides relatively higher commission rates per sale, especially on high-ticket items. For audiences interested in drones, aerial photography, and videography, DJI is a compelling specialized option with strong product appeal.
Skylum (Luminar & Photo Editing Software)
Skylum (creator of Luminar, Aurora HDR, etc.) offers an affiliate program focused on software rather than hardware. Their base commission tends to be generous (often ~20 %), and because software sales don’t have shipping or inventory costs, margins can be better. If your audience includes photography editors or post-processing users, it’s a good complement to gear promotion.