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b&h photo affiliate program

B&H Photo Affiliate Program

The B&H Photo affiliate program is where your love for tech meets earning potential. Check out our detailed guide for more details.




60 hours


Bank transfer, PayPal

B&H Photo is a leading retailer of photography and video equipment. As a B&H Photo affiliate, you can earn commissions promoting their enormous catalog of imaging products.

But should you join the B&H Photo affiliate program? Does it align with your business goals? In this ultimate article, we’ll give you details of the program so you know its commissions, payments, benefits and drawbacks, etc. In the end, you can decide if it’s worth joining.

Overview of B&H Photo

Founded in 1973, B&H Photo is the top online and retail destination for all things tech and photography. From a small shop, it’s grown into a global giant with a store in New York City and a massive online presence.

Whether you’re into photography, videography, or just love gadgets, B&H Photo Video has what you need for the latest tech and helpful advice. Besides top-notch products, B&H’s expert staff provide invaluable insights, making it a trusted source for reliable technology.

Overview of B&H Photo Affiliate Program

B&H runs an in-house affiliate program that pays you a base commission for referring customers to make purchases on B&Hphoto.com.

You can sign up for the program on its website for free. Once you’re in, you’ll access your affiliate link and other customized tools. There are also expert campaign managers to help with your promotional efforts.

The program is ideal for bloggers, influencers, and content creators in the electronics, photography, or tech gadgets niche. Anyone with an audience interested in cameras, audio equipment, or the latest technology can find this program beneficial.

B&H Photo Affiliate Program: Commissions and Payment Details

B&H Photo pays its partners a 2%-8% commission for each qualified sale. The base 2% commission rate applies to over 450,000 products on the B&H website. You will also have the possibility to earn a higher percentage contingent upon performance.

The brand offers a 60-hour cookie lifetime. This means you only have 60 hours to convince your audience to buy B&H products from your link.

You’ll get your monthly commissions via PayPal or bank transfer. But you should note that there is a $80 minimum payout threshold.

Benefits and Drawbacks of the B&H Photo Affiliate Program

Here are some advantages and disadvantages of the B&H Photo affiliate program:

Pros  Cons 
Strong brand with a huge product selection Short 60-hour cookie lifetime
High commission (up to 8%/sale) $80 minimum payout required
Dedicated support

B&H affiliates can choose from over 450,000 products to promote. Besides, the high commission of up to 8% per sale is an enticing incentive for publishers. The program also offers marketing tools and campaign managers, making it easier for newbies to promote B&H items,

However, affiliates only have 60 days to turn their audience into potential B&H customers and earn money. There is also a high $80 minimum payout requirement before they can withdraw their commission.

B&H Photo Affiliate Program Sign Up: Step-by-step Guide

Here is a step-by-step guide to joining the B&H Photo Video affiliate program:

Step 1: Visit the B&H Photo affiliate page

Go to the B&H Photo affiliate program page. Then, click on “Apply Now”

Step 2: Submit your application form

Fill in the application with details about your website and audience.

Step 3: Get approved

Wait for B&H Photo to review and approve your affiliate account application. Approval usually takes 2-3 days.

Step 4: B&H photo affiliate program login

Once you’re approved, you can access your B&H Photo affiliate dashboard. Here, you can find your custom link, tools, and other resources.

Step 5: Promote B&H Photo

Start adding your B&H Photo affiliate links and promotions to your website, YouTube, etc. to promote their products.

How to Promote B&H Photo Products as an Affiliate?

Here are some tips to boost your B&H Photo affiliate earnings:

The first tip is to craft detailed guides focusing on specific B&H products or categories. You can provide valuable insights, emphasize unique features, and embed your affiliate link for easy access.

You can also make content that compares B&H products to others in the market, like Adorama. That way, you help your audience make informed decisions, increasing their likelihood of using your affiliate link.

You can also use video content to review B&H products. Engaging videos often bring an in-depth look at the products, making viewers more likely to buy through your affiliate link.

Moreover, you can join relevant forums, groups, or discussions related to photography, electronics, or technology. Ensure to participate actively and share your B&H affiliate links when they add value to the conversation, ensuring your promotion feels natural and helpful.

Is the B&H Photo Affiliate Program Worth It?

With its vast selection and engaged customer base, B&H Photo presents immense revenue potential.

Let’s evaluate hypothetical monthly B&H Photo affiliate earnings:

  • Average order value of $500
  • 2% base commission
  • 2% conversion rate on 7,000 visitors

This results in $1,400 per month in commissions just from B&H Photo.

While it may require some upfront effort to build a photography/video audience, B&H’s brand awareness makes that job much easier.

Overall, if you can connect with creators needing gear, the B&H Photo affiliate program is a great way to earn commissions in high-value photography and video equipment.


  • Does B&H Photo have an affiliate program?

Yes, B&H Photo runs an in-house affiliate program where partners earn commissions promoting its products.

  • How much commission does a B&H affiliate get?

B&H affiliates can get a 2%-8% commission per qualified sale.

  • Who should join the B&H Photo Affiliate program?

The program is ideal for influencers, bloggers, and publishers focused on photography, videography, filmmaking, and related creative & technology fields.

  • Is there a fee to join the B&H Photo Affiliate program?

No, there is no fee to join the B&H Photo Affiliate program.

  • Are there any minimum requirements to become a B&H Photo affiliate?

B&H Photo does not appear to have specific traffic, following, or sales requirements. However, they prefer affiliates who can drive targeted traffic interested in photography/video gear.

  • Can the B&H Photo program be combined with other affiliate programs?

Yes, you can easily promote other camera gear, electronics, software, services, and creative affiliate offers alongside the B&H Photo program.

  • What are the best B&H Photo affiliate program alternatives?

Some top alternatives are Adorama, Amazon Associates, Best Buy, FujiFilm, Godox, and Sweetwater affiliate programs.