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boohoo affiliate program

Boohoo Affiliate Program

The Boohoo affiliate program allows publishers to earn substantial income by promoting its well-priced and trendy fashion products.


Up to 7%


30 days


PayPal, Stripe, Bitcoin, and credit cards

Boohoo Affiliate Program Review

As a leading online fashion retailer, the Boohoo affiliate program offers publishers lucrative opportunities to monetize their content.

This comprehensive guide will walk you through every helpful helpful information about its operation. Read on to see whether it’s right for you or not!

An Overview of Boohoo

Boohoo is an international fashion e-commerce company based in Manchester, UK. Founded in 2006, Boohoo has grown rapidly to become a top online destination for fashion.

Boohoo sells its brand of clothing, shoes, accessories, and beauty products targeted at 16-28 year olds. Their products reflect the latest styles and trends at affordable prices. With over 10 million active customers globally, Boohoo ships to over 100 countries.

How Does the Boohoo Affiliate Program Work?

Boohoo operates an affiliate program allowing publishers to earn commissions by promoting Boohoo products through affiliate links. Boohoo pays commission on validated sales (excluding delivery charges and VAT) that creators drive to its site.

If your target audience is interested in fashion-driven content, then this program is perfect for you. Boohoo runs its affiliate programs in the UK, USA, Australia, and Europe.

Once you are on the program, you’ll have access to loads of creative assets, as well as Boohoo’s product feed. You can also request to have needed materials from the Boohoo team.

Boohoo Affiliate Commission Structure and Payouts Details

Commission rates vary depending on the type of sales made, but Boohoo pays 7% on most referred sales.

Boohoo also offers a 30-day cookie period. This means for each successful purchase via your affiliate links within 30 days, you will receive 7% of the product’s value. For example, if your audience buys a Boohoo dress for $42.5, your commission will be $2.975.

The fashion affiliate program is hosted by an affiliate network called Awin. It takes responsibility for tracking your affiliate performance and processing your payouts. Referred sales will be tracked in your Awin affiliate dashboard.

Your commission will be paid within 8 weeks since it is invoiced. The payout can be made via PayPal, Stripe, Bitcoin, and credit card. Awin does not require a minimum payout balance to process your commission.

Pros and Cons of the Boohoo Affiliate Program

Pros Cons
Trendy and highly demand products Low commission rate (7%)
Long cookie duration (30 days) Time-consuming payment process (8 weeks)
No minimum payout threshold
Staunch affiliate support

Before joining this program, it’s essential for publishers to consider its possible pros and cons.

In fact, Boohoo provides daily fashion products with consistent trendy updates. Therefore, its products are always on high customer’ needs. Along with affordable prices, it’s easy for publishers to attract mass buyers. Besides, with up to 30 days of cookie lifetime, publishers can increase their chances of successful affiliate introduction.

Besides, there is no minimum payout balance required. This means affiliates can receive and withdraw their avenue no matter how much they earn.

When joining this program, creators will be strongly assisted by the Boohoo affiliate team and Awin. If publishers need any support, you can contact Boohoo anytime you need. Additionally, Awin will provide marketers with updated product feeds, customized banners, dynamic content links, and newsletters with tips and the latest offers.

Yet, its commission rate is relatively low compared to other programs, at only 7% per most referred sales. Since Boohoo products are sold at affordable prices, it’s challenging for affiliates to accumulate income.

Furthermore, your payout takes up to 8 weeks to be processed. This means no matter how much you earn, it will take you a long period of time to actually receive your revenue.

How to Become a Boohoo Affiliate

Here is a simple step-by-step guide for you to sign up for the Boohoo affiliate program:

Step 1: Visit the Boohoo affiliate program homepage

Access this link: https://www.boohoo.com/page/affiliate.html. Here, you can find all-around information about this program.

Step 2: Access and Complete application form

You can easily see the link to the registration form on the mentioned homepage or via this link: https://ui.awin.com/merchant-profile/2319

Fill out all the required information in the publisher registration form. Carefully look through the affiliate agreement before accepting.

Step 3: Stay tuned for approval

Your application will be reviewed before being accepted. After receiving the approval announcement, you can access your affiliate dashboard and start planning your promotion.

Tips to Be Successful in the Boohoo Affiliate Program 

There are many different ways to optimize earnings with this program.

Affiliates are encouraged to create engaging and trendy fashion-related content. Boohoo is known for its trendy and affordable fashion. Thus, producing content that aligns with current fashion trends while highlighting Boohoo’s products can help you attract more potential buyers.

Also, publishers should not overlook the power of social media channels. You can share your affiliate links on Instagram, Facebook, Pinterest, etc, to showcase Boohoo’s fashion offerings. These channels are known for huge daily traffic, so they can strongly. promote your affiliate recommendations.

Moreover, affiliates need to stay updated with Boohoo’s latest products and limited-time offers. This can help you to update your customers on the newest offerings so as not to miss the trend. By introducing seasonal deals, you can create a sense of urgency, encouraging the audience to click affiliate links immediately.

With strict legal stuff, publishers must remember to comply with its policies and guidelines while implementing these strategies.

Is the Boohoo Affiliate Program Right for You?

Becoming a Boohoo affiliate can be a smart choice for publishers. By joining this program, you can align with a fashion giant known for its trendy and affordable products.

Boohoo’s extensive catalog of fashion-forward items caters to a diverse audience. With the fashion industry evolving rapidly, Boohoo remains at the forefront.

Besides, as an affiliate, you become a curator of style, presenting your audience with an array of on-trend and budget-friendly fashion choices. Boohoo’s commitment to staying ahead of fashion trends ensures that your promotions remain appealing to a broad audience. Thus, this can drive a steady income stream for affiliates over time.

Boohoo offers publishers a chance to not only make money but also become a trendsetter in the world of fashion affiliate marketing.


Who should join the Boohoo affiliate program?

The Boohoo affiliate program is best suited for fashion, beauty, and lifestyle bloggers and influencers who can promote Boohoo’s trendy clothing and accessories to a young female demographic.

Is there a fee to join the Boohoo affiliate program?

No, there is no fee to join the Boohoo affiliate program. You just need to be approved as an affiliate partner.

Are there any minimum requirements to become a Boohoo Affiliate?

Boohoo does not publicly disclose any minimum traffic or sales requirements. However, your audience and content should align with their target market.

Can the Boohoo program be combined with other affiliate programs?

Yes, Boohoo allows their program to be combined with other non-competing affiliate offers. However, you cannot bid directly on their brand name keywords.

If my customer returns a product, can I still get a commission?

In almost every circumstance, this means that your commission will be reversed. If you negotiate your contract with them, this may be different.

What if I don’t have a website? Am I eligible for this program?

You can get affiliate marketing traffic from social media or email marketing. Yet, you should learn how to develop a blog and build a real affiliate marketing business.

Where can I sign up for the Boohoo affiliate program?

You can visit its homepage at https://www.boohoo.com/page/affiliate.html. Then you can choose a register option that fits your geographical location.

How much can Boohoo affiliates earn as affiliate revenue?

The affiliates can earn a 7% commission per qualified sale. This program is totally performance-based. Thus, there is no limit to affiliate revenue.

What are the best characteristics of the Boohoo affiliate program?

There are many outstanding features of this program. They could include a long cookie duration (30 days), dedicated promotional support, and its highly-demand offerings.

What are the best Boohoo affiliate program alternatives?

Some alternatives are Amazon, ASOS, Missguided, PrettyLittleThing, Nasty Gal, Forever 21, H&M, Zaful, Romwe, and other fast fashion affiliate programs targeting a similar demographic.