About Brevo

Brevo (formerly known as Sendinblue) is a comprehensive Customer Relationship Management (CRM) suite designed to help businesses of all sizes build and grow relationships with their customers. Founded in 2012 by Armand Thiberge, the company rebranded to Brevo in 2023 to reflect its evolution from a simple email marketing tool to a full-scale marketing and sales platform.

It distinguishes itself by offering an “all-in-one” solution that includes Email Marketing, SMS campaigns, WhatsApp, Chat, Marketing Automation, and a Sales CRM, all at a competitive price point. Unlike many competitors that charge based on the number of contacts stored, Brevo is famous for charging based on the number of emails sent, making it highly cost-effective for businesses with large contact lists but lower sending volumes.

Brevo Affiliate Program Overview

Brevo operates a popular affiliate program that is particularly attractive due to its hybrid commission model (paying for both free sign-ups and paid subscriptions).

Feature Details
Industry SaaS / Digital Marketing / CRM & Automation
Product Type Email Marketing Software, CRM, SMS Marketing, Chat Apps
Affiliate Program Type Hybrid (CPA + CPL) — Pays for Leads (Free) and Sales (Paid)

Brevo Affiliate Program Offers

Brevo provides affiliates with long cookie durations and clear policies on what traffic is accepted.

Feature Details
Promotional Materials Banners, Logos, Text Links, and Email Templates (available via dashboard).
Affiliate Cookie Duration 90 Days (Generous compared to the industry standard of 30 days).
Accepted Traffic Source Blogs, Websites, Social Media, YouTube, Email Lists. (PPC on brand keywords is generally prohibited).
Accepted Countries Global (Available in over 160 countries; program accepts affiliates worldwide).
Explicit Content Strictly Prohibited (No adult, gambling, or offensive content).
Religious or Political Content Generally restricted under “improper or indecent” content clauses if deemed offensive or controversial.

Brevo Affiliate Commissions & Payments

The program is well-regarded for paying out on free sign-ups, which allows affiliates to earn money even if their referrals do not immediately buy a paid plan.

Feature Details
MLM (Multi-Level Marketing) No (It is a standard single-tier affiliate program).
Commission Rate €5 per Free Sign-up (Lead) + €100 per Paid Subscription (Sale).
Commission Structure Flat Fee (CPA/CPL). You earn a one-time fee per action rather than a recurring percentage of the monthly bill.
Payout Frequency Monthly (Payments are processed around the middle of the month).
Payout Methods PayPal or Bank Transfer (via the PartnerStack platform).
Minimum Payout €100 (You must accumulate this amount before withdrawing).

Suitable Affiliates for Brevo Affiliate

This program is best suited for content creators who educate audiences on business growth, marketing, or software tools.

  • Bloggers: Specifically those in niches like Digital Marketing, Small Business Tips, eCommerce, and Tech Reviews.
  • YouTubers: Channels that do software tutorials, “Best Email Marketing Tools” comparisons, or business guides.
  • Influencers (B2B): LinkedIn or Twitter influencers who talk about SaaS and startup growth.
  • Video Editors / Freelancers: Professionals who set up marketing systems for clients and can refer the tool they use.
  • KOC / KOL: Key Opinion Consumers/Leaders who review business software.
  • Agencies: Marketing agencies that implement email systems for their clients.

Brevo Affiliate Software

Brevo uses PartnerStack to manage its affiliate program. PartnerStack is a third-party platform specialized in SaaS affiliate programs, offering a reliable dashboard for tracking clicks, leads, and commissions in real-time. (Note: In the past, they used Tapfiliate, but PartnerStack is the current primary system).

3 Alternatives for Brevo Affiliate Program

Below is a comparison of Brevo with three major competitors: ActiveCampaign, GetResponse, and HubSpot. These are selected because they are direct product competitors with established affiliate programs.

Comparison Factor Brevo ActiveCampaign GetResponse HubSpot
Average Bill (Pricing) Low/Medium (Starts Free/€25) High (Starts ~$29/mo, scales fast) Medium (Starts ~$15/mo) High (Enterprise focus)
Entry Fees Free to join Free to join Free to join Free to join
Withdrawal Threshold €100 $100 $50 ~$10 (Varies by method)
Payment Frequency Monthly Monthly (Net-60 hold) Monthly Monthly
Commission Flat Fee: €5 (Free) + €100 (Paid) Recurring: 20% – 30% (Tiered) Recurring: 33% OR Bounty: $100 (One-time) Recurring: 30% (up to 1 year)
Conversion High (Free plan is easy to sell) Medium (Requires more education) High (Strong brand awareness) Medium (High ticket item)
Marketing Materials Banners, Links, Templates Robust Resource Library Banners, Videos, Pages Extensive Asset Library