About Brooks
Brooks Running (often simply known as Brooks) is an American high-performance sports equipment company founded in 1914.
Originally a manufacturer of bathing shoes and ballet slippers, the brand pivoted in the 1970s to focus almost exclusively on running. Headquartered in Seattle, Washington, and a subsidiary of Berkshire Hathaway, Brooks is renowned for its “Run Happy” philosophy, which emphasizes the joy of the run.
They are a market leader in the specialty running shoe market, famous for iconic models like the Ghost, Adrenaline GTS, and Glycerin, which are favored by both amateur joggers and elite marathoners for their biomechanical technology and comfort.
Brooks Affiliate Program Overview
Brooks focuses heavily on performance marketing to drive sales of their premium footwear and apparel.
| Feature | Details |
| Industry | Sports, Fitness, and Outdoor Recreation |
| Product Type | Physical Products (Running Shoes, Sports Bras, Apparel, Accessories) |
| Affiliate Program Type | CPS (Cost Per Sale) |
Brooks Affiliate Program Offers
The program is designed for content creators who can drive high-quality traffic interested in premium athletic gear.
| Feature | Details |
| Promotional Materials | High-quality banners, text links, product data feeds, and occasional exclusive vanity codes. |
| Affiliate Cookie Duration | 30 Days (Standard for content partners) |
| Accepted Traffic Sources | Content sites, blogs, social media influencers, email marketing (with permission), and loyalty/reward sites (restrictions may apply). |
| Accepted Countries | Primarily USA, Canada, UK, and EU (Program availability varies by network region, e.g., Commission Factory for Australia). |
| Explicit Content | Prohibited. Partners cannot promote on sites containing sexually explicit material, violence, or illegal activities. |
| Religious or Political Content | Generally Prohibited. Major brands like Brooks typically avoid association with highly controversial, political, or strictly religious content to maintain brand neutrality. |
Brooks Affiliate Commissions & Payments
The program offers a competitive commission structure, especially considering the high Average Order Value (AOV) of running shoes.
| Feature | Details |
| MLM (Multi-Level Marketing) | No. This is a direct single-tier affiliate program. |
| Commission Rate | 5% – 8% (Standard rate is often 5% for general partners; premium content partners may negotiate higher). |
| Commission Structure | Flat percentage of the sale value (excluding shipping/tax). |
| Payout Frequency | Monthly (Net 30 or Net 60 depending on the network terms). |
| Payout Methods | Direct Deposit (ACH), Check, Wire Transfer, PayPal (via the affiliate network). |
| Minimum Payout | Typically $10 – $50 (Depends on network settings, e.g., Impact or CJ). |
Suitable Affiliates for Brooks
This program is best suited for creators with an audience interested in health, wellness, and specific sports training.
- Bloggers: Reviewers of running shoes, marathon training guides, and fitness lifestyle blogs.
- YouTubers: Channels dedicated to shoe reviews, “first run” impressions, and race vlogs.
- TikTokers / Reels Creators: Fitness influencers sharing running tips, “Get Ready With Me” (GRWM) running outfits, and training montages.
- KOC (Key Opinion Consumers): Everyday runners who share authentic reviews in running communities and forums.
- Coaches & Trainers: Running coaches who can recommend specific shoe models to their clients for injury prevention.
- Podcasters: Hosts of running, triathlon, or general health podcasts.
Brooks Affiliate Software
Yes, Brooks does not use in-house software. They partner with major third-party affiliate networks to manage tracking, payments, and reporting.
- Primary Network (US/Global): Impact (formerly Impact Radius).
- Other Networks: They may also have presence on CJ (Commission Junction) or Commission Factory (for the APAC/Australia region).
3 Alternatives for Brooks Affiliate Program
If you are in the running niche, you should also consider these major competitors to diversify your income.
| Comparison Factor | Brooks Running | Nike | Adidas | Hoka |
| Average Bill (AOV) | High (~$140) | Medium (~$100) | Medium (~$100) | High (~$150) |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~$10 – $50 | ~$50 | ~$50 | ~$50 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission Rate | 5% – 8% | 1% – 11% (Avg ~7%) | 7% – 10% | 3% – 14% (Avg ~6%) |
| Conversion Rate | High (Niche loyalists) | Very High (Mass appeal) | High (Mass appeal) | High (Trending brand) |
| Marketing Materials | Good (Static banners) | Excellent (Dynamic feeds) | Excellent (Creative variety) | Good (Lifestyle imagery) |
