Sportsbook Affiliate Program
This program provides a revenue-sharing model for partners who drive traffic to its established online sports betting and casino platform.
Commission
25% - 35%
Cookie
3650
Regions
Worldwide
Website
sportsbook.fanduel.com
Niche
Gambling, Sports Betting
Affiliate platform
In-house
About Sportsbook
Sportsbook.ag (formerly known as PlayersOnly.com) is a pioneer in the online gambling industry, having been established in 1996. It is widely recognized for catering specifically to the North American market, offering an all-in-one gambling platform. The brand is managed under a license from Antigua, providing a secure environment for users to engage in sports betting, horse racing, a comprehensive casino suite, and a dedicated poker room.
Sportsbook Affiliate Program Overview
The Sportsbook affiliate program is managed through CommissionKings, a reputable network that also handles other major brands like BetOnline.ag. It is designed for partners who want to monetize traffic from sports fans and casino enthusiasts.
| Feature | Details |
| Industry | iGaming (Sports Betting & Casino) |
| Product Type | Sportsbook, Racebook, Casino, Poker |
| Affiliate Program Type | Direct / Network (via CommissionKings) |
Sportsbook Affiliate Program Offers
The program provides a robust set of tools and specific guidelines for traffic acquisition to ensure high conversion rates.
| Feature | Details |
| Promotional Materials | Banners, Text links, Landing pages, Odds widgets |
| Affiliate Cookie Duration | Typically 30–45 Days (Life-of-player for RevShare) |
| Accepted Traffic Source | SEO, PPC (Non-branded), Social Media, Email, Content Sites |
| Accepted Countries | Primarily USA and Canada (with some global exceptions) |
| Explicit Content | Strictly Prohibited |
| Religious or Political Content | Not Recommended / Restricted based on compliance |
Sportsbook Affiliate Commissions & Payments
CommissionKings is known for its “no negative carryover” policy in most standard deals and offers competitive lifetime revenue shares.
| Feature | Details |
| MLM (Sub-affiliate) | Yes (typically 5% of sub-affiliate earnings) |
| Commission Rate | 25% to 35% (Performance-based tiers) |
| Commission Structure | Revenue Share (Lifetime), CPA, or Hybrid |
| Payout Frequency | Monthly (usually by the 15th of the following month) |
| Payout Methods | Bitcoin, Bank Wire, Check, Player Account, Skrill |
| Minimum Payout | $100 (for most methods), $500 for Wires |
Suitable Affiliates for Sportsbook Affiliate
This program is highly versatile and fits various content creator profiles:
- Bloggers: Specifically those in the sports news, betting tips, or lifestyle niches.
- TikTokers & Influencers: Creators who share “game day” vibes or educational betting content.
- KOC & KOL: Key Opinion Leaders in the gambling community who provide trusted reviews.
- YouTubers: Channels focused on sports analysis, “big win” casino highlights, or poker tutorials.
- Video Editors & Livestreamers: Ideal for Twitch or Kick streamers who broadcast live betting or casino play.
Sportsbook Affiliate Software
Sportsbook utilizes CommissionKings as its primary affiliate management portal. This is a specialized, proprietary software environment tailored for the iGaming industry, providing real-time tracking, detailed reporting, and secure payment processing. It is not an “in-house” simple script but a robust professional-grade platform.
3 Alternatives for Sportsbook Affiliate Program
If you are looking for alternatives, these three programs are the top competitors in the offshore and US-facing betting market.
| Comparison Factor | Sportsbook.ag | BetOnline | Bovada | MyBookie |
| Average Bill | Moderate | High | High | Moderate |
| Entry Fees | $0 (Free) | $0 (Free) | $0 (Free) | $0 (Free) |
| Withdrawal Threshold | $100 | $100 | $100 | $100 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 25%–35% | 20%–35% | 25%–45% | 25%–35% |
| Marketing Materials | Standard Banners | High-res Creatives | Video & Social | Custom Banners |
| Conversion | Moderate | High | Very High | High |
