Overview of DoorDash
Founded in 2013, DoorDash has grown to become one of the largest food delivery services in the United States. The company partners with local restaurants and stores to offer on-demand delivery from a variety of cuisines and retailers.
With operations in over 7,000 cities across the US, Canada, and Australia, DoorDash provides delivery access to more than 390,000 merchants.
The DoorDash app and website allow customers to browse menus, track orders, and securely pay for their purchases.
Along with food delivery, DoorDash offers other services like DashMart for household essentials, DoorDash Drive for corporate delivery, and DoorDash Kitchens for ghost kitchens.
Overview of DoorDash Affiliate Program
The DoorDash Affiliate Program, known as the Merchant Referral Program, is a way for affiliate marketers to earn money by bringing new restaurants to DoorDash.
The restaurants you refer should be small businesses with no more than 75 stores, entirely new to DoorDash, and not owned by you. They also need to be open and able to handle at least 15 orders in 60 days.
To take part, you should already be a DoorDash partner, located in the United States, and in good standing with DoorDash. You can earn referral bonuses for up to 10 new restaurants you bring in.
Commissions and Payment Details
With the DoorDash Affiliate Program, affiliates can earn a substantial commission of $1,000 for each referred restaurant that successfully fulfills 15 orders within a span of 60 days.
When your referral meets these criteria, you can expect to receive your referral bonus within 60 days. The payments are processed through direct deposit, and they will be sent to the bank account you’ve configured in your Merchant Portal settings.
In addition, the DoorDash Affiliate Program has a fixed commission structure with no minimum payout, which simplifies the payment process and makes it easier for affiliates to access their earnings.
DoorDash Merchant Referral Program: Pros & Cons
Here are some pros and cons of the DoorDash affiliate program:
High $1000 commission per referral
Referred restaurants must complete 15 orders in 60 days
No minimum payout threshold
Limited to 10 total referrals
Easy signup process
May take up to 60 days to receive payout
30-day cookie duration
The DoorDash affiliate program offers hefty $1,000 bonuses for approved restaurants that handle 15 orders in 60 days. There’s no minimum payout limit, and it’s simple to get started. Plus, you can earn commissions even if the customer converts a month later. Big rewards are possible for successful referrals.
However, there are some limits. You can only refer up to 10 restaurants, so your earnings are capped. Referred restaurants must complete 15 orders in 60 days, which isn’t easy. Payments through direct deposit can take up to 60 days to arrive.
How to join DoorDash affiliate program (step-by-step) in 5 steps
Step 1: Visit the DoorDash affiliate program page
Go to the DoorDash affiliate program page at https://get.doordash.com/en-us/about/merchant-referral-program. This is where you can get information about the program, commission rates, and sign up.
Step 2: Click “Refer a Restaurant”
On the homepage, click the “Refer a Restaurant” button to go to the affiliate registration page. This will allow you to create your affiliate account.
Step 3: Fill out the affiliate registration form
The registration form will ask for your name, address, contact information, and details about your website or platform. Make sure to provide accurate info to get approved for the program.
Step 4: Accept the terms and conditions
Read through the DoorDash affiliate terms and conditions, then check the box to agree to them. This is mandatory to complete your signup.
Step 5: Wait for approval
Once you submit the registration form, DoorDash will review your application. You’ll receive an email within a few business days letting you know if you are approved. If so, you’ll get login details to access your affiliate dashboard
How to Earn Money with The DoorDash Affiliate Program?
Earning money with the DoorDash affiliate program can be a rewarding venture. Here are some effective strategies to boost your affiliate income:
Prioritize restaurant referrals: The $1,000 bonus per restaurant referral is a substantial incentive. Concentrate on identifying popular local restaurants that have yet to join DoorDash and approach them with your referral pitch.
Utilize social media: Reach out to restaurant owners through social media platforms with targeted posts and ads. Many owners manage their social media accounts directly, making it a direct channel to showcase the benefits of joining DoorDash.
Build a network: Connect with restaurant managers, chefs, and staff who can advocate for the affiliate program to the restaurant owners. Consider offering a bonus share to these intermediaries if they successfully refer a restaurant that signs up.
Collaborate with food influencers and bloggers: Partnering with food influencers, bloggers, and local media outlets is a good idea Their content, reviews, and recommendations can be influential in convincing restaurants to sign up for DoorDash.
Customized tracking: Create personalized landing pages and coupon codes that allow you to track sign-ups originating from your referral links. This will help you measure the effectiveness of your efforts and optimize your strategy.
Is the DoorDash Affiliate Program Worth It?
With attractive commissions and a strong brand, the DoorDash Affiliate Program can be very lucrative if you have the right approach. Let’s assess the potential:
If you referred just one new restaurant per month that met the 15 order requirement, you could make an extra $12,000 per year from that bonus alone. Adding even a handful of driver referrals per month would push your earnings even higher.
Compared to affiliate programs for physical products, the high-dollar referral payouts make DoorDash very competitive. Of course, it may take more work on your end to convince restaurant owners to sign up versus simply linking to products. You’ll need to put in some effort to see good results.
However, don’t expect to make $1,000 right away or get rich quick with the program. Try it out for at least 3-6 months to give yourself time to fine tune your referral strategies.
Who should join the DoorDash affiliate program?
The DoorDash affiliate program is ideal for influencers, bloggers, marketing agencies, and anyone with an audience who is interested in food, restaurants, delivery services, or the gig economy. It can work for a range of affiliate marketers who are able to promote DoorDash to restaurant owners, potential drivers, or general audiences.
Is there a fee to join the DoorDash affiliate program?
No, there is no fee to join the DoorDash affiliate program. You can sign up for free to receive affiliate links and start earning commissions on referrals.
Are there any minimum requirements to become a DoorDash affiliate?
There are no major minimum requirements. The program is open to affiliates from any country who can legally earn income. You will need to be approved by DoorDash before receiving affiliate links. The main requirements are having a website, social media, or other platform to promote your referral links.
Can the DoorDash program be combined with other affiliate programs?
Yes, you can promote other affiliate programs in addition to DoorDash. Many affiliates find success by mixing different referral programs across food delivery, restaurants, gig jobs, location-based services, and more. Diversifying programs can increase overall earnings.
What are the best DoorDash affiliate program alternatives?
Some top alternatives for food and delivery services include Uber Eats, GrubHub, Postmates, Robinhood, Amazon Restaurants, and goPuff affiliate programs.