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douglas affiliate program

Douglas Affiliate Program

The Douglas affiliate program lets you monetize your German audience’s interest in health and beauty products. Check out now in our guide.


5%-10% per sale


30 days


BACS, international wire transfer, ACH, SEPA, domestic payments

Douglas is a leading European retailer specializing in beauty, personal care, and wellness products. It now opens an affiliate program allowing partners to earn money promoting its products. If you’re a beauty-focused publisher, you may be interested in its affiliate program.

In this article, we’ll discuss every aspect of the Douglas affiliate program to help you determine whether it’s worth promoting. Let’s get started.

Overview of Douglas

Founded in 1821, Douglas is a major player in the European health and beauty industry. The company operates over 1800 perfumery and bookstores in 26 different European countries. Some of the major markets include Germany, France, Spain and Italy.

Douglas offers a wide range of beauty, skincare, makeup, fragrance, and haircare products from over 500 brands. Some popular brands include MAC, Clinique, Lancôme, Estée Lauder, Chanel, Dior and more.

In addition to its retail stores, Douglas sells products through its e-commerce website and mobile app. The website offers access to over 100,000 products with fast delivery options.

Overview of the Douglas Affiliate Program

The Douglas affiliate program allows you to earn commissions by promoting Douglas products to your audience.

It’s free to join through the Awin affiliate network. Once you’re in, you can get your affiliate link and other creatives, like deep links, banners, and product data feeds.

Your audience can also get exclusive perks from Douglas, including:

  • 2 free samples
  • Free gift wrapping
  • Free delivery for orders over €34.95; otherwise, shipping costs €4.95.
  • Delivery within 2-4 working days
  • Weekly featured gift
  • Digital guides including skin type test, gift finder, and fragrance advisor
  • Useful instructions for makeup and skincare
  • Gift deliveries available for friends and relatives abroad

It is ideal for beauty and fashion bloggers, influencers, and any website owners in the health and beauty niche. Anyone with an audience interested in perfume and beauty products and join this program.

Douglas Affiliate Program: Commissions and Payment Details

Douglas pays its affiliates a 5%-10% commission for each qualifying sale. Basically, you’ll get a baseline 10% commission on the shopping cart. If your referred customers use your voucher code, the commission is 5% on the shopping cart.

The program features a 30-day cookie lifetime. This means you’ll earn a commission if someone clicks your link and purchases Douglas products within the 30-day window.

Awin pays Douglas affiliates on the 1st and 15th of each month through domestic payments, wire transfers, SEPA,  ACH, or BACS. However, you need at least $20 for USD, £20 for GBP, and €20 for Euro before getting paid. Other currencies also require a minimum of $20.

Pros and Cons of the Douglas Affiliate Program

Here are some top benefits and drawbacks of the Douglas affiliate program:

Pros  Cons 
Strong global beauty brand with various products Limited to Germany only
High commission (10%) Minimum threshold of $20
Long 30-day cookie window
Advertising material included
Various payment methods

Douglas is a popular international beauty brand with various products, making it easier for publishers to promote its items. The competitive 10% commission means you can get more for each referred sale. You also have a month to convince your audience to buy Douglas products and earn money on repeated purchases.

However, this program is available in Germany only, limiting potential affiliate marketers’ opportunities to earn extra. What’s more, you’ll only get paid once your account balance reaches $20.

How to Join the Douglas Affiliate Program?

Here is a step-by-step guide to joining the Douglas affiliate program:

Step 1: Visit the Douglas affiliate page

Go to the Douglas affiliate program page on Awin to read all information about the program.

Step 2: Submit an application

Click on “Register and apply to the program.” Then, complete the online application with your website info and payment details.

Step 3: Wait for approval

Douglas will review your application, which can take 1-3 business days. Once approved, you’ll receive an email.

Step 4: Douglas affiliate program login

Once approved, you will gain access to the Douglas affiliate dashboard. Here you can get your unique affiliate links, banner ads, and other promotional materials.

Step 5: Start promoting Douglas

Now, you can place your affiliate referral links and banners on your channels and earn commissions.

How to Promote Douglas as an Affiliate?

Here are some tips to maximize your earnings as a Douglas affiliate:

You can start by offering exclusive discounts or promotions to your audience. This creates a sense of urgency, driving more sales for Douglas products.

Another tip is to write in-depth reviews about specific Douglas products instead of general posts. That way, potential customers can make informed decisions, resulting in better conversion rates.

You can also create videos showcasing Douglas products, like tutorials, unboxings, or product hauls. Videos are visually appealing and can help potential customers better understand the products, leading to increased sales.

Moreover, you can share your before-and-after photos and skincare routines with Douglas products on social media platforms. Remember to put your Douglas affiliate links in your posts to maximize your commission earnings.

Is the Douglas Affiliate Program Worth It?

The Douglas affiliate program offers a lot of upside for beauty and fashion affiliates targeting German audiences.

The commission rates are fantastic, and the strong brand with high-converting products drives consistent sales. Its extended 30-day cookie lifetime further enhances its attractiveness.

However, the program poses some challenges, like being limited to Germany only and having a $20 minimum payout threshold.

Overall, the key to success in the program requires consistent effort and clever advertising. If you can tailor your content to fit the audience, joining the Douglas affiliate program can significantly boost your earnings.


  • Is the Douglas affiliate program available on the app?

No. You can access the Douglas affiliate program through Awin’s affiliate dashboard on its website.

  • Who should join the Douglas affiliate program?

It’s great for publishers, bloggers, and influencers in Germany’s health and beauty niches.

  • Is there a fee to join the Douglas affiliate program?

No, there is no fee to join the Douglas affiliate program.

  • Are there any minimum requirements to become a Douglas Affiliate?

No, there are no minimum requirements to become a Douglas affiliate.

  • Can the Douglas program be combined with other affiliate programs?

Yes, affiliates are welcome to promote other affiliate programs and products in addition to the Douglas program.

  • What are the best Douglas affiliate program alternatives?

Some top alternatives to the Douglas affiliate program are Sephora, Ulta, Cult Beauty, Lookfantastic, Skinstore, and Paula’s Choice affiliate programs.