edX emerges as a key player in the e-learning sphere. The platform provides millions of learners all over the world with programs and courses on various topics.
As an affiliate marketer, the edX affiliate program offers a chance to earn commissions by promoting diverse educational courses.
This article delves into the specifics of the edX affiliate program, providing insights to help you determine if it’s the right fit.
Overview of edX
edX is a leading online learning platform created by MIT and Harvard in 2012. It offers high-quality courses and learning programs from over 140 top institutions worldwide.
Over 81 million learners use edX to access affordable, stackable learning across a wide range of subjects. Some of them include technology, business, humanities, sciences, and more. Programs include individual courses, MicroMasters, Professional Certificate programs, and fully online Master’s degrees.
edX is an ideal platform for anyone looking to advance their skills or further their education. It is also perfect for learning something new from top schools like MIT, Harvard, Berkeley, and others.
How Does the edX Affiliate Program Work?
The edX Affiliate Program allows partners to earn competitive commissions on revenue generated from thousands of edX programs and courses. The program is open to all types of partners, including bloggers, content marketers, education influencers, and others who can promote edX to relevant audiences.
It runs through Impact, one of the biggest affiliate marketing networks. There’s no fee to join the edX affiliate program, but you need to sign up through Impact.
Once approved, you’ll receive unique referral links and creative assets (links and banners) to drive sign-ups and revenue for edX. The brand gives you monthly newsletters to learn about its special deals and promotions to feature in your affiliate content. Besides, there’s an account manager to help you answer your questions and share tips on promoting their products.\
Commissions and Payment Details
The edX Affiliate Program offers an attractive commission rate, ranging from 5-10%/sale. In particular, you’ll get 5% commissions for discount, coupon, and vouch sites. The 10% of the order sale amount for all other affiliates.
Commissions apply when learners make verified certificates or paid course purchases through your unique links. The 60-day cookie window gives you credit for any purchases made up to 60 days out.
You’ll only get paid when your account balance is at least $10. You can choose to receive your payments through BACS, PayPal, or direct transfer.
Pros and Cons of the edX Affiliate Program
Here’s the table summarizing the edX affiliate program’s benefits and drawbacks:
| Pros | Cons |
| Established brand | High competition |
| High-intent audience | $10 payout threshold required |
| High commissions (up to 10%) | |
| Long 60-day cookie | |
| Dedicated affiliate manager & advertising assets |
Exploring the edX Affiliate Program reveals both favorable and challenging aspects impacting your affiliate income.
On a positive note, the program boasts a well-established brand and engaging audience. This makes promoting edX’s courses easier. Moreover, affiliates can get enticing commissions of up to 10% per sale.
The brand also offers a generous 60-day cookie duration, giving customers more time to purchase after clicking through your affiliate link. Besides, support features like a dedicated account manager, monthly newsletters, and advertising assets enhance promotional opportunities.
However, affiliates should be aware of potential challenges. One of them is the fierce competition among bloggers and influencers. You may have to achieve a $10 payout threshold demanding significant referral volume for payment, especially for beginners.
How to Join the edX Affiliate Program
Joining the edX affiliate program is easy. First, make sure edX fits your brand. Then, take a few steps below to become an affiliate.
Step 1: Visit the affiliate program page
Go to https://www.edx.org/affiliate-program and read all information about the program. Then, click “Join Today” to go to the sign-up page.
Step 2: Sign up at Impact
The first step takes you to the Impact’s sign-up website. Click “Sign up” to continue your enrollment process.
Step 3: Fill out the application form
Read the edX contract terms and click “Accept” to sign up for the program.
Step 4: Get approved
Impact will review your application and website to approve you as a partner. This usually takes 2-3 business days.
Step 5: Access links and creative
After approval, you’ll gain access to your unique edX affiliate links and promotional materials to start driving traffic.
Step 6: Begin promoting
Add your edX affiliate links to blog posts, product reviews, email newsletters, and any other channels you use to connect with your audience.
And that’s it! Just follow these five steps to get fully set up to start earning commissions as an edX affiliate.
How to Maximize Your Earnings with the edX Affiliate Program
With the edX affiliate program, you can promote thousands of courses. To fully capitalize on edX’s affiliate opportunity, you should focus on driving targeted, high-intent traffic.
First, you can dive deep into edX’s course catalog and find gems that resonate with your audience. Then you can highlight these courses in engaging blog posts, social media updates, or dedicated emails. Don’t forget to share personal insights or stories about why these courses are a must-try.
Next, you can curate attention-grabbing roundups by grouping edX programs that cater to specific occupations or goals. You should also add a personal touch by sharing why you believe these programs stand out. Then, it’s time to publish these roundups on your blog or as a series on social media.
Besides, you can leverage the urgency of timed offers by creating countdowns and highlighting course session start dates or enrollment deadlines. For example, you can craft compelling content around these time-sensitive promotions, emphasizing the value of enrolling now.
You can also utilize eye-catching graphics and share these promotions across your channels to maximize visibility.
Last but not least, you can divide your email list into segments based on interest areas. For example, if you have a segment interested in technology, spotlight edX courses related to tech advancements.Tailoring your messages to address the unique needs of each segment makes it more likely they’ll take action.
Is the edX Affiliate Program Worth It?
The edX Affiliate Program stands out as an appealing choice for those in the education marketing field, offering compelling benefits. The program’s broad brand reach, engagement with a high-intent audience, and competitive commissions (up to 10%/sale) present a favorable outlook.
New affiliates may find the high competition challenging, but those with established websites in the education niche can capitalize on significant earning potential.
In summary, edX’s program is a worthwhile consideration for publishers and influencers in the education space seeking a recognized brand with a strong alignment.
FAQs
Does edX offer an affiliate program?
Yes, EdX offers an affiliate program that allows affiliates to earn by promoting a wide array of educational courses and programs on their platforms.
What is the commission rate for edX affiliates?
edX affiliates program offers a competitive commission of 5-10% for verified certificates and paid courses and programs.
Who should join the edX affiliate program?
The edX affiliate program is ideal for bloggers, content marketers, education influencers, and others who can promote edX courses and programs to relevant audiences interested in online learning and professional development.
Is there a fee to join the edX affiliate program?
No, there is no cost associated with joining the edX affiliate program. You simply sign up and start driving traffic to begin earning commissions.
Are there any minimum requirements to become an edX Affiliate?
EdX does not appear to have any specific traffic, sales, or website requirements to join its affiliate program. However, you should have an audience that would be interested in their educational products.
Can the edX program be combined with other affiliate programs?
Yes, edX’s affiliate program can be combined with other affiliate offers. Just ensure your promotions follow edX’s guidelines and don’t conflict with exclusivity rules from any other brands.
What are the best edX affiliate program alternatives?
Some top alternatives for education affiliate programs include Udemy, Coursera, Udacity, LinkedIn Learning, Masterclass, and Skillshare
