Enterprise is a trusted name in the car rental industry. Its affiliate program lets partners earn commissions promoting its services.
But does it align with your promotional goals? Is it worth joining?
In this guide, we’ll delve into the details of the Enterprise affiliate program. In the end, you can decide if it’s a lucrative opportunity.
Overview of Enterprise
Founded in 1957, Enterprise Holdings is a leading car rental company with a humble beginning. It started with seven cars and a big vision in St. Louis, Missouri, USA. Over the years, it burgeoned into a powerhouse that offers rental services across 100 countries.
Enterprise prides itself on customer satisfaction, offering various vehicles suitable for every need. It’s known for services like free pick-up and drop-off, car sales, and car-sharing programs.
Overview of the Enterprise Affiliate Program
The Enterprise affiliate program, also known as the Enterprise rent-a-car affiliate program, pays publishers commissions by promoting its car rental services.
It’s free for US partners to join the program through the Impact affiliate network. After approval, you can get your affiliate links and creatives like logos, banners, and text links.
When your referred users complete a qualifying rental booking, you earn a commission. There is no cost to join Enterprise’s affiliate program.
The program works well for travel and transportation bloggers, content creators, and influencers. Anyone with a US audience interested in rental cars can join this program.
Enterprise Affiliate Program: Commissions and Payment Details
Enterprise rewards its publishers with a 2% commission rate on each qualifying car reservation on its website.
The program also offers a 180-day cookie lifetime. So, if your audience clicks your affiliate link and books a car from Enterprise within 180 days without clicking on someone else’s affiliate link in the meantime, you’ll get credit for that referral.
Impact pays Enterprise affiliates monthly commissions via direct transfer, BACS, or PayPal. Yet, your account balance must hit over $10 before you can withdraw your money.
Benefits and Drawbacks of the Enterprise Affiliate Program
The table below summarizes key pros and cons of becoming an Enterprise publisher:
| Pros | Cons |
| Popular brand | Low commission (2%) |
| 180-day cookie lifetime | $10 minimum payout threshold |
| Marketing resources |
Promoting such a large and recognized car rental brand helps maximize conversion rates. Plus, with the 180-day cookie period, you have ample time to apply your marketing tactics. You also receive ready-to-use materials, like banners and logos, to promote Enterprise more easily.
Yet, the 2% commission is lower than some popular programs, like Discover Cars at 70% or Rentalcars.com at 6%. This means you’ll need a great deal of referrals to earn a large income. Additionally, you must hit $10 in your account balance before requesting payouts.
How to Join the Enterprise Affiliate Program?
In this part, we’ll give you a step-by-step guide on how to join the Enterprise affiliate program:
Step 1: Visit the Enterprise affiliate page
Go to the Enterprise affiliate program page and review the details. Then, click on “Enterprise Rent-A-Car US” to start your sign-up process.
Step 2: Submit the application
Complete the affiliate application with your website and contact details. Ensure that you agree to their terms and conditions.
Step 3: Get approved
Enterprise will review your affiliate application within a few business days. If accepted, you’ll receive a welcoming email from them.
Step 4: Promote Enterprise
Browse the affiliate referral links and other creatives in your Enterprise affiliate dashboard. Place these on your site to start promoting Enterprise and earn affiliate commissions.
How to Promote Enterprise as an Affiliate?
Here are some tips to increase your affiliate revenue as an Enterprise affiliate:
The first tip is to write articles about practical topics like finding great deals, understanding rental agreements, and navigating insurance options. Then, you can include your affiliate links within this content to help users explore its services easily.
Another tip is to create comparison guides showcasing why renting from Enterprise is helpful. You can highlight its pricing, vehicle selection, and perks like loyalty programs. These resources help potential renters make informed decisions and boost your affiliate conversions.
You can also share success stories related to Enterprise rentals on social media platforms. Adding a human touch makes your promotions more relatable to your audience.
It’s also effective to engage in online forums and communities about car rentals. You can join discussions, offer insights, and mention the benefits of renting from Enterprise. Ensure you follow forum rules and maintain credibility without being overly promotional.
Is the Enterprise Affiliate Program Worth It?
The Enterprise affiliate program presents a lucrative opportunity for affiliate marketers in the car rental industry.
With its well-established brand, generous cookie duration, and creatives, affiliates have the potential to succeed. Yet, due to the low commission rate, large earnings may require dedication and strategic planning.
Ultimately, for those who align with Enterprise’s offerings, this can be a lucrative income opportunity in the car rental sector.
FAQs
- Is the Enterprise affiliate program available on the app?
No. You can access the Enterprise affiliate program through its website portal only.
- Who should join the Enterprise affiliate program?
The Enterprise affiliate program is ideal for publishers in car rental, travel, and automotive spaces.
- Is there a fee to join the Enterprise affiliate program?
No, there is no cost to join the Enterprise affiliate program.
- Are there any minimum requirements to become an Enterprise affiliate?
Enterprise doesn’t set any requirements to join its affiliate program. But you must apply for approval.
- Can the Enterprise program be combined with other affiliate programs?
Yes, you can promote Enterprise alongside other travel and rental affiliate programs.
- What are the best Enterprise affiliate program alternatives?
Some top alternatives to the Enterprise affiliate program are Hertz, Avis, Thrifty, and Budget affiliate programs.
