EveryPlate Affiliate Program

About EveryPlate

EveryPlate is a meal kit delivery service launched in 2018 as a budget-friendly alternative to pricier competitors. Owned by HelloFresh, its unique selling proposition (USP) is affordability; it markets itself as “America’s Best Value Meal Kit,” with meals costing significantly less per serving (often starting around $4.99) than standard grocery shopping or other meal kits.

They achieve this by using less packaging, simpler recipes, and standard ingredients without sacrificing taste. The brand targets families, students, and budget-conscious individuals who want the convenience of home cooking without the high price tag.

EveryPlate Affiliate Program Overview

EveryPlate operates a performance-based affiliate program allowing partners to earn money by driving new subscriptions.

EveryPlate Affiliate Program Offers

The program provides partners with various tools to convert their audience.

Note that specific terms can vary slightly between the US and Australian programs, but the standard US terms are listed below.

EveryPlate Affiliate Commissions & Payments

The program pays a flat rate for every new customer who purchases their first box. It does not typically pay for recurring orders from the same customer.

Suitable Affiliates for EveryPlate

This program is highly effective for creators whose audiences are price-sensitive or looking for cooking convenience.

• Bloggers: Specifically frugal living, personal finance, parenting, and food bloggers. Content about “saving money on groceries” converts very well.
• TikTokers & Influencers: Creators who do “What I Eat in a Day” or “Budget Cooking” challenges. The visual nature of the meal kit box makes it great for unboxing videos.
• YouTubers: Channels focused on family vlogs, college lifestyle (cheap eats), or meal prep tutorials.
• KOC / KOL: Key Opinion Consumers who review subscription boxes can honestly compare the lower price of EveryPlate vs. competitors.
• Video Editors / Livestreamers: While less direct, streamers can eat the meals on stream or offer the discount code as a “stream exclusive” for affordable eating.

EveryPlate Affiliate Software

EveryPlate does not use an in-house proprietary system. Instead, they host their program on major third-party affiliate networks.

• United States: Managed primarily via CJ Affiliate (Commission Junction).
• Australia: Managed primarily via Impact.
• Aggregators: Also available via sub-affiliate networks like FlexOffers or Sovrn.

3 Alternatives for EveryPlate Affiliate Program

Below is a comparison of EveryPlate against its parent company (HelloFresh) and two other major competitors.