Fanatics Affiliate Program

The sports industry offers amazing chances to earn big from millions of worldwide fans. Among thousands of offers, the Fanatics affiliate program is a great choice to reach a wide audience and earn from die-hard sports enthusiasts.

Fanatics is one of the biggest sports retailers worldwide. Their stores sell various sports gear and official merchandise from major leagues in football, basketball, golf, baseball, and other sports.

In this guide, we’ve provided important information about the Fanatics affiliate program. Let’s read through to find out if you’re a suitable candidate for this program and start earning money.

Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates, and encourage them to drive sales.

About Fanatics

Fanatics is known as the licensed retailer of official sports merchandise globally. Over the past 15 years, they have expanded into digital sports collectibles, sports betting, and iGaming.

They operate over 2,000 retail stores to serve millions of sports fans during peak seasons. Most of their merchandise is from major professional leagues like the NFL, MLB, NBA, NHL, and more.

They also provide various exclusive products like gift boxes, dolls, or sports-inspired home decoration items. Fans can also find rare items, including autographed memorabilia and exclusive merchandise.

About The Fanatics Affiliate Program

The Fanatics affiliate program offers different commission plans depending on customer location and product type.

Fanatics partners with the Impact Radius network to manage their sports affiliate program. You need to have an Impact publisher account to join this affiliate program.

You don’t need to be a top influencer or a famous content creator to join this popular affiliate program. This program is suitable for anyone who loves sports or has a background in the sports niche.

Fanatics offers affiliates various promotional materials like images, banners, links, and more to use in marketing. As their affiliate, you’ll have full access to their material collection to start your campaigns.

Fanatics Affiliate Program: Commission & Payment Details

You can join the Fanatics affiliate program and enjoy between 1% and 8% commission on each sale. For US sales, you’ll earn commission on all product purchases except for Gift cards:

• Top cards: 2% commission

• Clearance: 4% commission

• Other items: 8% commission

For sales from other regions, you can earn a 1% commission on sale items and up to 8% commission for other purchases.

The cookie lasts for 7 days after a customer first clicks your affiliate link. So, you just get credit for any qualifying purchases made within that period.

Fanatics lets Impact handle their affiliate monthly payouts. You can choose to receive your earnings via PayPal or your bank account.

The Advantages and Disadvantages of Fanatics Affiliate Program

The sports niche is highly competitive in affiliate marketing, but partnering with a well-known brand like Fanatics gives you access to a vast and engaged audience. If you’re looking to scale quickly and build credibility from the start, this program is a strong choice.

Fanatics provides up to 500,000 items related to sports like uniforms, gear, unique merchandise, and so on. You can choose items that suit your audience’s interests to attract more attention and boost conversions.

You don’t need to worry about promoting, as their dedicated affiliate team is available 24/7. You can ask for tips, advice, or their help in building promotional campaigns to improve your performance.

While there are many advantages, you should consider their short cookie duration. With just 7 days, you have a limited time to generate leads and convert them into sales. Your campaigns should be attractive enough to encourage them to purchase within one week.

You can withdraw payouts via PayPal or bank transfer. However, some global affiliates might find bank transfers slower or subject to higher fees depending on their location. If you don’t have a PayPal account, receiving payouts could also be slightly less convenient.

How to Join the Fanatics Affiliate Program

Here are some basic steps to join the Fanatics affiliate program. It only takes a few minutes to apply for their affiliate program.

Step 1: Visit the affiliate page 

You can visit the affiliate page on the Fanatics website to read through some basic information before applying.

Step 2: Click “Apply Now”

Then, you can click “Apply Now” to join their affiliate program via Impact. You need to read the contract terms carefully to see if you’re qualified or not.

Step 3: Fill out the information 

In addition to your personal details, you’ll need to provide a link to your social media account on Facebook, X, or LinkedIn when signing up for Impact.

Step 4: Get approved 

You should wait for a few business days to receive your application result. They’ll send an email to inform you about your next steps.

Step 5: Access the affiliate dashboard 

You’ll gain full access to the affiliate dashboard once you become their affiliate. You can track your performance and find any needed promotional materials to start promoting Fanatics.

Some Helpful Tips to Promote Fanatics Effectively

There are a lot of ways to promote Fanatics strategically and effectively, even if you’re a beginner. Let’s check out some tips below to build your campaigns.

Firstly, targeting the right audience is important to increase your earning chances. You should promote Fanatics products in fan groups or sports forums on Facebook, Reddit, or X to reach thousands of potential customers. You can actively discuss sports games, events, or athletes, and naturally mention Fanatics.

Secondly, you should choose the right time to start your affiliate campaigns. Most sports fans are more likely to spend money during big sports events like the Super Bowl, the World Cup, or the NBA Finals. You can highlight limited-time offers or rare deals to drive urgency and boost sales.

Lastly, you can use team-specific content to attract the loyal fan bases. For example, you can create TikTok videos or blog posts to review must-have items for Lakers Fans or Manchester United supporters. This way, you can reach their fans more easily and increase engagement.

Why Should Affiliates Join the Fanatics Affiliate Program?

Joining the Fanatics affiliate program to start your business in the sports industry is a great idea. With their strong brand reputation and wide range of products, you can easily build credibility within your first affiliate campaigns.

The only major limitation for affiliates is the short cookie duration of 7 days. If you’re confident with your content and follow the right marketing strategies, it’s not a big deal to generate conversions.

If you find your profile matches their program, let’s go ahead and apply. It’s always amazing to promote your favorite sports while earning some extra money.

FAQs

Who should join the Fanatics affiliate program?

The Fanatics affiliate program is for everyone who loves sports. They welcome sports content creators, influencers, and passionate fans who want to promote official merchandise and earn commissions.

Is there a fee for joining the Fanatics affiliate program?

No, joining the Fanatics affiliate program is completely free. You only need to sign up for Impact Radius to apply for their program.

Are there any minimum requirements to become an affiliate?

You don’t need to meet any minimum requirements to become a Fanatics affiliate. However, having a sports-focused platform or background is great to start your promotions.

Can this program be combined with other affiliate programs?

Yes, you can easily combine the Fanatics affiliate program with other affiliate programs. You should promote Fanatics along with other sports brands to create review or comparison content.

What are the best alternatives for the Fanatics affiliate program?

The best alternatives for Fanatics are the NFL Shop affiliate program and the Dick’s Sporting Goods affiliate program. Dick’s Sporting Goods is quite similar to Fanatics, as they provide a wide range of sports merchandise and gear. They are one of the biggest competitors of Fanatics in the US market, so joining their program is also worth considering.

If your audience includes NFL fans, the NFL Shop affiliate program is another great option. As an affiliate, you can promote official team merchandise and tap into seasonal campaigns tied to games and events.