About FanDuel
FanDuel is one of the premier gaming destinations in the United States and a subsidiary of Flutter Entertainment (a global sports betting giant). Originally founded in 2009 as a pioneer in Daily Fantasy Sports (DFS), the brand has aggressively expanded since the legalization of sports betting in the US.
Today, it offers a comprehensive suite of products including a top-rated Sportsbook, Online Casino, and Horse Racing platform. Known for its user-friendly app and massive market share, FanDuel is often the #1 or #2 operator in the states where it is licensed.
FanDuel Affiliate Program Overview
FanDuel’s affiliate program is managed directly through FanDuel Partners. It is a premium program designed for affiliates who can drive traffic from regulated US states and Canada (Ontario).
| Information | Details |
| Industry | iGaming, Sports Betting, Daily Fantasy Sports (DFS) |
| Product Type | Sportsbook, Casino, DFS, Horse Racing |
| Affiliate Program Type | Direct (FanDuel Partners) |
FanDuel Affiliate Program Offers
FanDuel is known for having one of the most generous cookie durations in the industry, though it has strict compliance requirements regarding where traffic comes from.
| Information | Details |
| Promotional Materials | Banners, text links, videos, deep links to specific games/events, exclusive seasonal campaigns. |
| Affiliate Cookie Duration | 730 Days (2 Years) – This is significantly longer than the industry standard. |
| Accepted Traffic Source | Websites, Blogs, Social Media (Twitter/X, YouTube, Instagram), Opt-in Email Lists. |
| Accepted Countries | USA (Specific regulated states only: AZ, CO, IL, IN, IA, KS, KY, LA, MA, MD, MI, NJ, NY, OH, PA, TN, VA, WV, WY) and Canada (Ontario). |
| Explicit Content | Prohibited. Traffic from “adult” or explicit sites is not accepted. |
| Religious or Political Content | Prohibited. Content must be suitable for a general audience and compliant with state gaming regulations. |
FanDuel Affiliate Commissions & Payments
FanDuel offers flexible commission models, but they are famous for their high Revenue Share offer for the first two years of a player’s life.
| Information | Details |
| MLM | No (Single-tier program). |
| Commission Rate |
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| Commission Structure |
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| Payout Frequency | Monthly (Net 15 – typically paid around the 15th of the following month). |
| Payout Methods | PayPal, Wire Transfer, Check. |
| Minimum Payout | $50 (Balances below this roll over to the next month). |
Suitable Affiliates for FanDuel Affiliate
This program is highly regulated, meaning “suitability” often hinges on compliance and audience location.
- Bloggers: specifically in Sports, Finance, DFS strategy, and “Make Money Online” niches.
- YouTubers: Sports analysts, highlight channels, and fantasy sports strategy guides.
- Influencers: US-based sports personalities or lifestyle influencers in regulated states.
- TikTokers: Short-form sports content creators (Must be careful with age-gating compliance).
- KOC (Key Opinion Consumers): Avid sports bettors sharing their own betting slips and strategies.
- KOL (Key Opinion Leaders): Professional handicappers or fantasy sports experts.
- Livestreamers: Twitch/Kick streamers who broadcast sports commentary or slots/casino gameplay (where legal).
- Video Editors: Creating compilation clips of big wins or sports highlights (indirect promotion).
FanDuel Affiliate Software
Does this brand use affiliate management software?
Yes, FanDuel uses Income Access for its affiliate tracking and management. Income Access is the industry standard for iGaming, providing robust reporting on clicks, registrations, and NGR (Net Gaming Revenue).
3 Alternatives for FanDuel Affiliate Program
Here is a comparison of FanDuel against its three biggest competitors in the US market: DraftKings, BetMGM, and Caesars Sportsbook.
| Comparison Factors | FanDuel | DraftKings | BetMGM | Caesars Sportsbook |
| Average Bill (Player Value) | High | High | High | High |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $50 | $75 | $50 | $100 |
| Payment Frequency | Monthly | Monthly (Net 30) | Monthly (Net 15) | Monthly |
| Commission | 35% RevShare (2 Years) | 25-40% RevShare | CPA ($100+) or RevShare | CPA ($100+) or RevShare* |
| Conversion | Very High (Market Leader) | Very High | High | High |
| Marketing Materials | Excellent (Deep links, Banners) | Excellent | Good | Good |
| Cookie Duration | 730 Days | ~30 Days | ~30 Days | Session / 30 Days |
