India’s huge online shopping base makes it an ideal market for both local and global affiliate marketers. Joining the Flipkart affiliate program is a smart way to start earning commissions and expand your reach in this country.
Flipkart is one of India’s leading e-commerce platforms, trusted by millions of shoppers. They have accounted for nearly 50% of the market share for online shopping in India in recent years.
We’ve compiled all the information you need to know about the Flipkart affiliate program. You can read through this article and also find out some helpful promotional tips.
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What is Flipkart?
Established in 2007, Flipkart is the biggest competitor of Amazon in India. They have expanded from an online bookstore to a large e-commerce platform for electronics, fashion, groceries, and lifestyle products.
Flipkart Group also owns several subsidiaries ike Myntra, Flipkart Wholesale, Flipkart Health+, Cleartrip, and ANS Commerce. Their marketplace offers over 150 million products and serves more than 500 million users.
The platform also runs programs to support local artisans and small retailers in scaling online businesses.
What is the Flipkart Affiliate Program?
The Flipkart affiliate program offers different commission rates based on the types of products you promote. Plus, they pay commission on both new and existing customers’ orders.
Flipkart runs and manages their in-house affiliate program. You can join their program directly via the affiliate page on their website.
Their affiliate program is open globally to everyone. If you live in India or have a large Indian customer base, this program is the right fit.
The Flipkart Affiliate Program: Commission & Payment Details
Flipkart pays affiliates on a wide range of products, including books, groceries, clothes, and more. They offer a commission of between 3% and 6% on every qualified sale, depending on the product category.
- Grocery: 6% commission
- Books & General Merchandise: 4% commission
- Home Good: 2% commission
- Furniture: 2% commission
- Electronics: 3% commission
- Fashion and Lifestyle: 3% commission
Keep in mind that commission rates differ for new and existing customers. If an existing customer makes a new order after 6 months, they’re still considered new customers.
The cookie lasts for only 30 minutes from the customer’s first click on your link. That means you only get a commission if they purchase within this short window.
You can receive affiliate payouts via eGift Voucher and Electronic Fund Transfer. The payment threshold for withdrawing via eGift Voucher is Rs 2,500, while it’s Rs 5,000 for Electronic Fund Transfer.
Flipkart Affiliate Program: Advantages and Disadvantages
|
Pros |
Cons |
|
A big e-commerce company in India |
Short cookie duration (30 minutes) |
|
Millions of products to promote |
Require payment threshold (Rs 2,500 and 5,000) |
|
Diverse promotional materials |
Besides Amazon, Flipkart is one of the most trusted e-commerce platforms in India. Promoting a big brand like Flipkart is a good idea to reach millions of users and easily convert leads.
Moreover, you can choose products that best match your audience’s interests, making your promotions more relevant and effective. With over 150 million products available, you can diversify your promotional campaigns during special Indian holidays or major shopping seasons.
Flipkart provides various promotional tools to help affiliates create high-quality campaigns. You can utilize their eye-catching banners and widgets to boost engagement.
However, their cookie duration is way shorter than other affiliate programs. The cookie lasts only 30 minutes, so your promotions should be compelling enough to drive sales within this short window.
Flipkart requires a payment threshold for affiliates to withdraw monthly earnings. Depending on the payment method, this ranges from Rs 2,500 (for eGift Vouchers) to Rs 5,000 (for bank transfers), which may be a challenge for affiliates with lower sales volume.
How To Join the Flipkart Affiliate Program?
You can join the Flipkart affiliate program within a few simple steps.
Step 1: Visit the affiliate page
You can access their affiliate page via this link to see all the program’s information.
Step 2: Read through all the information
Flipkart displays all the key information about their affiliate program publicly. You can read carefully to find out if this program suits your profile.
Step 3: Apply for the program
You must sign up for Flipkart before joining their affiliate program. Then, you can request to join their affiliate program after accepting their terms and privacy policies.
Step 4: Get approved
Flipkart typically reviews your application within 48 to 72 hours. If your profile and audience match the program’s criteria, you’ll be approved right away.
Step 5: Access the affiliate dashboard
Once approved, you’ll have access to your unique affiliate dashboard. You can find affiliate tools for your promotions, like banners, links, widgets, and more.
How to Promote Flipkart Correctly and Effectively?
Affiliates can promote Flipkart across various marketing platforms. However, you should know how to promote strategically and effectively. Here are some helpful tips you can consider.
Firstly, you should focus on driving quicker purchases as the cookie lasts only 30 minutes. You can regularly update limited-time offers, daily deals, or shocking discounts on your social media accounts.
Secondly, most Indians often purchase more during special holidays like Diwali, Big Billion Days, or Independence Day. You should build campaigns for these days to generate more conversions.
Thirdly, Flipkart is popular for their competitive pricing across all products. You can create videos or blog posts to review high-quality products at affordable prices to boost engagement and sales.
Lastly, you should make use of their pre-made affiliate tools like banners, links, widgets, and search tools. This way, you can save preparation time while aligning your promotions with Flipkart’s brand image.
Why Should Affiliates Join The Flipkart Affiliate Program?
If you’re looking to break into the Indian affiliate marketing space, starting with the Flipkart affiliate program is a wise choice. With Flipkart’s large customer base, you can reach millions of Indian users faster.
However, their 30-minute cookie duration is a challenge for most affiliates, especially if you’re new to the Indian market.
The e-commerce industry in India is competitive, with thousands of offers and millions of active affiliate marketers. If you’re unsure how to stand out, don’t worry. You can utilize the brand’s tools and follow our tips to boost your performance.
FAQs
Who should join the Flipkart affiliate program?
The Flipkart affiliate program is suitable for affiliates with a large Indian customer base. If you want to tap into India’s growing e-commerce market, this program is for you.
Is there a fee for joining the Flipkart affiliate program?
No, this program is free for everyone to join. You only need to sign up for Flipkart to apply for their affiliate program.
Are there any minimum requirements to become an affiliate?
Flipkart is easy to join, with no minimum requirements. You’ll get approved if your social media profile and website suit their strategies.
Can this program be combined with other affiliate programs?
Yes, you can join other affiliate programs while promoting Flipkart. You should create suitable content, like review posts or comparison videos, to boost click-through rates and conversions.
What are the best alternatives for the Flipkart affiliate program?
The best alternatives for Flipkart are Amazon India and Indiamart. Amazon is a top e-commerce marketplace in India, along with Flipkart. You can choose from millions of products across various categories from both local and global brands to promote and earn up to 20% commission per sale.
Indiamart is more like a B2B marketplace for local businesses. They connect buyers with suppliers across various industries like machinery, raw materials, electronics, and packaging. Besides Flipkart, promoting Indiamart helps affiliates easily reach a large Indian audience and generate sales.
