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free people affiliate program

Free People Affiliate Program

Wondering if the Free People affiliate program is worth joining? Dive into our comprehensive guide to make the right decision.




14 days


PayPal, direct deposit (ACH), or check

Free People is a bohemian fashion brand that offers unique, stylish clothing and accessories for women. It now opens a world of lucrative earnings for partners with its fashion affiliate program.

Let’s delve into our detailed guide for insights on the Free People affiliate program. Ultimately, you can access it if it’s worth your time and effort.

Overview of Free People

Founded in the 1970s, Free People encourages women to be themselves with a mix of vintage and modern styles. They now have 140+ stores in the U.S. and Canada, plus an online shop.

Free People carries everything from dresses, tops, bottoms, and intimates to shoes, bags, and lifestyle accessories for women. Some of the most popular items include peasant blouses, floral maxi dresses, and retro-inspired items.

Besides clothing, Free People has FP Movement for intimates, loungewear, and activewear. They also offer goods in the beauty and wellness niche, like skincare, makeup, fragrance, and aromatherapy products.

Overview of Free People Affiliate Program

The Free People Affiliate Program allows affiliate partners to earn commission by promoting Free People products and driving sales on their platforms.

You can join the program for free through the Rakuten Advertising. After joining, you get a special link and banners to promote Free People products. You earn a percentage from sales made through your affiliate links.

It’s perfect for fashion-conscious affiliates, bloggers, and influencers. If your audience is stylish women aged 18-35 into boho-chic fashion, you could be a great fit for the Free People affiliate program.

Free People Affiliate Program: Commissions and Payment Details

The Free People affiliate program offers a 3% commission on each referred purchase on its website through your affiliate referral link.

The cookie duration is 14 days, which means you’ll earn a commission if someone clicks your link and buys anything from FreePeople.com within 2 weeks.

You’ll get your payments 30 days after the invoice date via PayPal, check, or direct deposit. Note that your account balance must reach the $50 threshold in affiliate commissions to withdraw your money.

Benefits and Drawbacks of the Free People Affiliate Program

This part will shed light on the pros and cons of the Free People affiliate program.

Pros Cons
Popular, trendy products Highly competitive niche
Wide audience reach Limited promotional tools
Long 14-day cookie duration Minimum payout required ($50)
Various payment methods (PayPal, direct deposit)

Free People affiliate program has both good and not-so-good aspects. On the positive side, you can promote trendy products from Free People’s stylish catalog to your audience. The brand is well-known, which means you have the potential to reach a lot of customers.

Another advantage is that the cookie duration is 14 days, so you can earn commissions on sales made within two weeks of a referral. The program also offers different payment methods like PayPal, direct deposit, or checks.

However, there are some drawbacks to consider. The women’s fashion niche is competitive, making it tough for new affiliates. The program provides limited promotional tools, mainly banner ads and links, which might not be enough for some newbies. There’s also a minimum payout requirement of $50, meaning you must earn at least this much before getting paid.

Free People Affiliate Program Sign Up: Step-by-step Guide

Here’s a detailed guide on how to join the Free People affiliate program.

Step 1: Visit the Free People affiliate program

Go to the Free People affiliate program page, and click on “Join the Free People Affiliate Program Today.” This takes you to the Rakuten Advertising publisher’s registration page.

Step 2: Sign up for a Rakuten affiliate account

Provide details on your account, company, and website. Then, click on “Sign me up.”

Step 3: Join the Free People affiliate program

Now, you have your Rakuten publisher account. Log in to your account, search for the Free People affiliate program in your affiliate dashboard, and apply for it.

Step 4: Get approved

Free People will review your application and approve it if they deem you to be a good fit as an affiliate marketer for their products. This may take a few days.

Step 5: Access your affiliate links

Once approved, you will gain access to your unique affiliate links and banners to start promoting Free People clothing products, earn commissions, and increase your affiliate income.

How to Boost Your Income with the Free People Affiliate Program?

Here are some tips to maximize your earnings as a Free People affiliate:

First, make detailed reviews and style guides for specific Free People items. It’s better if you can include photos of yourself wearing or styling the clothes. This helps your audience visualize and connect with the products, increasing their chances of buying through your links.

Another good tip is to promote Free People items during holidays and big shopping days like Christmas, Black Friday, and Cyber Monday. That way, you can catch the attention of shoppers looking for deals and gifts, increasing the chances of earning commissions on their purchases.

You can also consider hosting exclusive giveaways or contests featuring Free People items. After the campaign, you may follow up with participants and analyze the results. Then use the insights gained to refine future strategies and maintain ongoing engagement with your audience.

Lastly, it’s also useful to send dedicated emails to your audience promoting Free People sales, new arrivals, or seasonal collections. Emails are a direct way to engage your audience and encourage them to make purchases, boosting your affiliate earnings.

Is the Free People Affiliate Program Worth It?

With a wide audience reach and a wildly popular product catalog, the potential is certainly there to make decent earnings as a Free People affiliate. Their boho-chic styles and huge customer base offer many opportunities to drive conversions.

However, the highly competitive niche means standing out takes significant effort. Be prepared to work hard to produce compelling content and creatives tailored to your specific audience.

Ultimately, the program can prove very lucrative if your audience and content naturally fit the Free People brand. However, affiliates need to set realistic expectations. It takes strategic promotion and consistent work over several months to accumulate substantial affiliate income.


  • Who should join the Free People affiliate program?

The Free People affiliate program is great for fashion, lifestyle, and women’s content creators. It’s perfect if your audience likes boho-chic clothing and statement accessories.

  • Is the Free People affiliate program available on the app?

No, you can only access your Free People affiliate program through Rakuten’s publisher dashboard on its website.

  • Is there a fee to join the Free People affiliate program?

No, the Free People affiliate program is free to join.

  • Are there any minimum requirements to become a Free People affiliate?

There are no clearly stated minimum requirements for the Free People program. However, they do seek out affiliates with an established audience and high-quality content.

  • Can the Free People program be combined with other affiliate programs?

Yes, absolutely. There are no exclusivity requirements with the Free People affiliate program. You are free to promote other brands through affiliate partnerships as well.

  • What are the best Free People affiliate program alternatives?

Some popular alternatives include Anthropologie, Amazon Associates, Lulu Lemon, Urban Outfitters, and other fashion clothing affiliate programs.